Japan And South Korea Launch A Fashion Brand Offensive In The Chinese Market

2011/9/22 14:01:00 22

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2011 (fall) Eighth Shanghai international The textile and fashion exhibition and the second fiber research Japan Fashion Show opened in Shanghai World Trade Center on the 21 day. Enterprises from Japan, Korea and Italy launched the brand offensive to the Chinese market.

This exhibition brings together 300 hottest avant-garde in Tokyo, Japan. brand South Korea's Seoul fashion sanctuary "DOOTA clothing shopping plaza" brings 50 designer brands. Italy's 13 second-line clothing brands represent the European youth consumption trend. There are 100 original Chinese design brands on the same stage, showing the cutting-edge design power of China's clothing industry.

According to Tian Hao, President of Shanghai World Trade mall, in recent years, China clothing The retail market is growing at an annual rate of 25%, and the introduction of international brands is a major trend in China's apparel retail market. Shanghai World Trade mall, as the "Shanghai International Trade Exhibition Center", will strive to build an international brand exhibition platform, and promote the East China garment retail market to enhance the quality of internationalization.

The international clothing brand that landed in Shanghai has attracted the attention of many professional spectators, such as department stores, agents, wholesalers and brand collection shops. The exhibition held a series of clothing brand exhibition and negotiation activities such as "Italy brand clothing special match meeting".