Market Needs Further Specification

In recent years, in the fierce competition in the clothing market, cashmere clothing products are gaining popularity in the market because of their comfortable handle, unique color, light texture, good thermal insulation and breathability.

For a time, cashmere clothing became a favorite for people to buy, and some consumers even wore expensive costumes.

However, careful investigation is not difficult to find, a well-known brand in China.

The quality of cashmere market is mixed, and the price is uneven.

It is understood that only in the cold regions before the winter, the goat close to the skin part of the growth of a thin layer of fine velvet, herdsmen with iron comb scratched down is pure "original velvet".

After that, the raw wool has to be cleaned, classified, and processed in order to get pure cashmere material, and a cashmere goat produces only 150 grams of -200 per year.

Cashmere production is very scarce, which directly led to the price of cashmere all the way up, trading at the price of "grams".

Therefore, cashmere is also known as "fiber gem", "soft gold" and so on.

Due to geographical and climatic conditions, cashmere is only produced in a few countries in the world, and China is the world's leading cashmere producing country.

In a media interview, the vice president of the food and Animal Import and Export Association of China said that as at the end of 2010, the annual output of the world's original velvet was about 1.6-1.7 million tons.

As the largest cashmere goats and cashmere producing countries, the annual output of China's raw wool is about 1.2-1.3 million tons, accounting for more than 75% of the world's original cashmere production.

It can be said that in the face of such a huge market and development potential, the cashmere industry should be a thriving sunrise industry.

It is understood that at present, the cashmere market in China is mixed, quality and price are uneven, and the market operation and management situation is more chaotic.

"On the whole

"Apart from that, there is a wide gap between the quotations on the market and uneven quality."

According to the insiders, due to the lack of a necessary system scheduling in the field of circulation, processing and trade of cashmere industry, confusion and the spread of fake and shoddy products, adulteration has caused serious fraud.

In addition, some cashmere giant crocodile enterprises in China rely on the value of cashmere itself, and add other fibers into cashmere to make finished products. For example, the cashmere, leather, shearing, fine wool and lamb are added into cashmere wool, resulting in lower quality and lower prices. Over time, adulterated products also form a price level.

Even in some hypermarkets and supermarkets, some products labeled "cashmere quilt" were finally proved to have no cashmere ingredients.

In the market, these beautifully packaged fake cashmere products make many consumers spend money in vain.

In order to further confirm the speech of the industry, the reporter has dedicated some websites to investigate.

The price of semi finished cashmere sweater on Taobao net is much lower than the actual price quoted by enterprises. The price span is also larger, the lowest price actually reaches 5 yuan / kg, and the highest price is only 110 yuan / kilogram.

"Such prices do not need to be checked, but they know that they are fake, but many consumers who do not know how to do things are cheap.

In fact, it also reflects the disorderly and disorderly market of cashmere garments in China from another aspect.

In short, there are many strange phenomena such as chemical fiber posing as cashmere, material being inferior, and price being marked. Some vendors even sell tens of dollars of fiber clothing as cashmere suits for hundreds of yuan, or even thousands of yuan.

The industry finally told reporters.

Absence of regulations, anomie of industry regulation

So, what causes the current chaotic situation of cashmere market mixed with fish and meat, quality and price?

It can be said that there is no uniform and standardized industry system, which leads to the whole system.

The absence of institutional standards not only led to the confusion of the quality and price of cashmere in the whole market, but also made cashmere production enterprises plunge into vicious competition and chaotic development.

In view of the current development of China's clothing market, the low level duplication of cashmere enterprises and the phenomenon of homogenization are more serious. This leads to the increasingly prominent structural contradictions in the cashmere industry, and the price reduction between businesses has intensified the vicious competition in the price war.

In the environment of blind entry and disorderly competition, the "credit sale" of cashmere industry has become the main business mode.

Many people in the industry say this: 10 kilograms of cashmere should be paid in cash, and 1000 kilograms should be charged.

On account of large sums of money, cashmere households are not only being dragged down by less liquidity, but also cheated by the "credit sale".

In addition, it is the anomie of market regulation, and cashmere industry's environmental pollution has increasingly become the focus of widespread concern in society.

In some small cashmere enterprises, a large amount of chemical agents are used when cleaning the original cashmere, and the effluent is dirty and smelly. The classification of the original pile is separated by hand, and the talcum powder is mixed with the original pile and mixed with the "wool machine". The dust is flying all over the sky, causing serious interference to the surrounding residents' lives.

Experts appeal: relevant industry standards urgently need to be promulgated

"With the improvement of people's material life, cashmere clothing products are more and more popular with consumers because of their comfortable handle, unique color and light texture.

Therefore, in the fierce competition in the clothing market, cashmere products occupy a place, which has great potential for development and market potential.

However, due to the lack of a unified industry standard system, resulting in the current cashmere market mixed fish, the uneven quality of the current situation, cashmere production enterprises disorderly competition, only the immediate interests of extensive development phenomenon is also very prominent.

Referring to the current production and operation status of cashmere industry, the Henan clothing association responsible person told reporters during a telephone interview.

In view of the current development of the cashmere industry, many people in the industry have long worried that if the unified industry system is not introduced, the disorderly competition, which is lack of self-discipline and low price sales, will inevitably push the cashmere industry to a complete annihilation.

Therefore, the cashmere industry calls for rational development, and unified and standardized industry standards are urgently needed.

At the same time, we also long for the cashmere industry to establish a unified Chinese cashmere trading market, like the silk industry, to regulate the trade of Chinese cashmere with market rules and gradually return the price of cashmere to a reasonable price range, so as to ensure the quality of cashmere, thereby enhancing the international discourse power of the national special color industry and increasing the income of cashmere enterprises.