JEANSWEST'S Marketing Strategy: Everyone Is A Spokesperson.
jeanswest
New JEANSWEST 2011 autumn and winter new products
In the face of the rich achievements of many fashion brands after hand stars, will JEANSWEST, who insists on not asking the spokesperson, give up the cake?
Spokesman
But JEANSWEST has its own magic weapon. It always lives in the beating of young people.
fashion
In the pulse.
JEANSWEST marketing: everyone is a spokesperson.
In JEANSWEST's view, it will ingeniously appeal to the star's appeal, but never rely on it. It will not make itself a tired star.
In the heart of JEANSWEST, it hopes that the real spokesperson of the brand is every ordinary consumer, not a bright star.
These ordinary young people, dressed in JEANSWEST, will relax in the streets. They will also work hard for the responsibilities of each day and convey their youthful vigor to each other. All these traits are consistent with the intrinsic values of JEANSWEST. JEANSWEST's target consumer is the most powerful and natural spokesperson.
Consumers can not help but become the spokesperson of JEANSWEST, and also the word of mouth of JEANSWEST brand.
The real brand knows how to touch the hearts of consumers. We hope to win our customers by walking on the two legs with responsibility and fashion.
The core idea of JEANSWEST marketing is to emphasize the popularity of famous brands, and pursue "value for money", so that young consumers can afford real brand names.
JEANSWEST advocates "popularization of famous brand" is based on the need to expand the Chinese market, JEANSWEST's desire is to do every Chinese can afford the international brand.
The idea of "value for money" is to repay customers through the strong management system and excellent cost control within the enterprise, with the best quality and the best price.
Between pragmatism and retreat, the charm of JEANSWEST is bound to shine on countless ordinary people.
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