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Italy Luxury Brand Ferragamo Enters Jewelry Industry

2011/9/26 13:20:00 20

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In the first half of this year, the world famous brand

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Sales of leather goods and jewellery went up two digits, but the risk of a new round of recession in Europe and the United States made many.

Luxury goods

Manufacturers are cautious about the market outlook for 2012.

Salvatore Ferragamo, a luxury goods producer in Italy, released its first jewellery series last week. The move is based on the fact that people often choose gold, precious metals and jewellery as value added products during the period of financial turmoil, which has led to an increase in investment consumer demand. "Savoy"

In June, Ferragamo Ferragamo was listed in Milan, compared with Prada (Prada) in Hongkong.

Listing

It's been a whole night.

Ferragamo Ferragamo wants their new products to meet the needs of the rapidly growing Asian market. Its head, Michele Norsa, said in a Milan Fashion Week Press Conference: "I think this year's products will be very popular in the market, especially in the Chinese market."

He pointed out that watches and jewellery do not depreciate over time, making them more suitable for long-term investments than clothing and other accessories.

It is reported that the jewellery series jointly launched by Ferragamo Ferragamo and Bvlgari Bulgari will be listed in 18 specific stores in Asia, as well as in the US and Europe in October, ranging from 300 euros to 15 thousand euros.

International gold prices have surged recently, up 30%, a record high.

The result is partly due to the recession of major European countries and the impact of the European sovereign debt crisis, so that the demand for investment in jewellery is greatly increased.

Ferragamo Ferragamo's shoes and fashion are highly sought after by many Angelina entertainers such as Angelina Angelina (Jolie) and LADY GAGA, which reacted strongly to the strong sales performance of Ferragamo Ferragamo in the first half of this year: net profit rose 32.4% to 45 million 700 thousand euros in the same period.

Speaking of 2012, Norsa said he could not make predictions for the coming year.

He said: "what I can say is that we continue to be optimistic about the prospects for the development of the luxury goods industry, especially for brands like us that are well known in the Asian market."

This year's spring and summer fashion week in Milan will come to a close on 27 September. During this period, top brands such as George Armani, GUCCI (Gucci), Prada (Prada) and Robert Roberto (Giorgio Cavalli) will be gathered here to offer a feast for the whole world at the time of September.