Chengdu Footwear Industry Is Facing Great Opportunities For Historical Development

The 2011 global leather industry development was held yesterday morning.

Li Zibin, President of China Association of small and medium enterprises

Chengdu has become global

From the local industrial characteristics and development reality, Chengdu promotes the industrial pformation and upgrading of the traditional footwear industry, and actively builds and builds the "women's shoes city of China", and continues to expand its influence by holding the international sourcing Festival and cultural tourism festival.

After 5 years of efforts, the characteristics of women's shoes industry in Wuhou District, Chengdu are becoming increasingly prominent. The radiation power of regional brands has been gradually enhanced. It has developed into a gathering place for women's shoes and footwear industry in Chengdu and the western region, and even in the whole country. The sales of women's shoes all over the country and exported to more than 100 countries and regions.

In the process of pformation and upgrading of the traditional footwear industry, small and medium-sized footwear enterprises explore new ways suitable for their own development, and have emerged a number of brand oriented production and marketing focusing on technological innovation and design.

As long as enterprises focus on innovation and pformation, and the government attaches importance to services and responsibilities, the women shoes and footwear industry in Chengdu during the "12th Five-Year" period will surely achieve leaping development.

Nie Yumei, executive vice president of China Leather Association

Innovating the development mode of professional market

Chengdu Wuhou is one of the most important production bases for Chinese women's shoes. It was awarded by the China Light Industry Federation and China Leather Association in 2005.

After several years of development, Chengdu Wuhou shoes have enjoyed a certain reputation at home and abroad because of its natural leather material and fashionable avant-garde style. A lot of well-known women's shoes foundries at home and abroad turn to Chengdu Wuhou.

A pair of fashionable shoes of American president Obama are from Chengdu, and British Prime Minister Mrs. Blair is fond of the "Simi" brand women's shoes.

On the fertile soil of Chengdu's Wuhou, a number of new shoe enterprises have entered the fast track of development, and a number of independent brands are growing rapidly. The enterprises that have obtained the national certification mark real leather logo have reached 15, and China's real leather shoes king and the Chinese leather shoes have been set up in the high-end business circles of the first tier cities, which indicates that Chengdu women's shoes are beginning to upgrade to high-end manufacturing and high-end brands.

Nie Yumei believes that in the face of "12th Five-Year", Chengdu's shoes industry needs to innovate the development mode of the professional market, realize the positive interaction between the professional market and the leather industry; persist in the quality of career development, implement the brand strategy and enhance the core competitiveness; establish cooperation alliances with relevant domestic enterprises and tertiary institutions, leather characteristics and professional markets, and pursue the maximization of the Chengdu Wuhou women's shoes market and the maximization of brand influence.

Li Zhongpu, deputy director of Chengdu Economic Commission

Chengdu will vigorously promote high-end development of footwear industry

Through nearly 8 years' efforts, Chengdu has made great progress in promoting the development of urban and rural areas and the "four in one" development.

The reason why investors at home and abroad regard Chengdu as the first place to invest in the west is that besides the advantages of Chengdu's favorable investment environment, it is more important that Chengdu has broad prospects for industrial development and huge business opportunities.

The development of footwear industry in Chengdu is facing great historical opportunities, including the major opportunities for advancing the new round of the western development, and the great opportunities for building the Chengdu Chongqing Economic Zone and Tianfu new district.

Chengdu will vigorously promote the high-end development of footwear industry.

Shoemaking industry is one of the key advantages and distinctive industries in Chengdu.

Up to now, there are about 1700 shoe making enterprises in Chengdu, accounting for more than 80% of Sichuan footwear enterprises, 10% of women's shoes and 7% of the world's total, and 70% of footwear products exported to more than 100 countries and regions around the world.

The independent brand of enterprises has been increasing gradually and the overall market competitiveness has been continuously enhanced.

During the "12th Five-Year" period, Chengdu will build an international level Chengdu women's shoes R & D center, establish international and domestic brand exhibition centers and famous chain stores, improve the public services such as financing, guarantee, legal and technical consultation, improve the competitiveness of the industry, occupy the international high-end market, and promote the sound and rapid development of the footwear industry in Chengdu.

Li Hao, deputy director of Chengdu Business Bureau

Footwear industry should be brought in and go out together.

During the development of footwear industry, we must adhere to the strategy of expanding opening up and importing, and the fundamental purpose of introducing international brands is to enable local enterprises to integrate with the high-end industries as soon as possible.

We should attach importance to the two domestic and international markets, continue to consolidate the traditional export market and actively explore the domestic market.

With the help of the platform of shoe fair, many Chinese foreign shoe buyers represented by the first vice mayor of Volgograd, Russia, have provided good cooperation opportunities for Chengdu shoe enterprises in the "North sudden" and "Southward" road.

Enterprises have also grasped the policy signals of expanding domestic demand, actively explored the domestic market, and set up direct selling Monopoly points under the name of the Chinese women's shoes capital.

At the same time, relying on the brand of "Chinese women's shoes city", we will develop a trade website with a nationwide influence on footwear industry, set up an e-commerce platform dedicated to footwear industry, strengthen logistics and integrity system construction, and cooperate with the traditional trade and trade mode to do a better product sales section, and expand the sales channels of footwear industry.

We should actively develop a trade based headquarters economy, create a western design and Trade Center, and actively create a national export design and trade base, so as to design and enhance the export competitiveness of the Wuhou footwear industry and enhance its radiation capability to the West and even the whole country.