Quanzhou Footwear Products Export Prices Hit A Record High In 1-8 Months

According to media reports, from the Quanzhou entry exit inspection and Quarantine Bureau, the export volume and export unit price of footwear products in Quanzhou reached a record high in 1-8 this year.

At present, the sales market of "Quanzhou shoes" has been spread all over the world in more than 80 countries and regions, and Quanzhou shoes exported to Europe and the United States account for half of its total volume.

Half of "Quanzhou shoes" exported to Europe and America

Data from Quanzhou entry exit inspection and Quarantine Bureau showed that from 1 to August this year, our city tested 411 million pairs of export footwear and 2 billion 287 million yuan worth of goods, representing an increase of 3.03% and 24.20% respectively, and exports reached the highest level in history.

Even more gratifying is the average export footwear.

The biggest bright spot is that exports to the European and American markets are growing faster, accounting for about half of the total.

In the first 8 months of this year, our footwear exports to the European Union 697 million US dollars, accounting for 30.48% of the total export of footwear, and 442 million US dollars, accounting for 19.33% of the total export volume of footwear.

"The proportion of the two major markets in the European Union and the United States has increased from 43% in 2009 to 49.8% now. The high-end market in Europe and the United States has become the main position of Quanzhou's footwear exports."

Quanzhou entry-exit inspection and Quarantine Bureau responsible person said, over the years, many Quanzhou shoe enterprises have increased the development of high-end markets in Europe and the United States, accelerate the elimination of backward technology and technology, will focus on developing high-end products in Europe and America, and constantly improve products.

The export price of brand shoes is 10 times higher than the unit price.

In the face of international financial market turbulence, RMB appreciation, labor shortage, foreign technology barriers and other factors, why can Quanzhou's footwear exports grow against the market?

In this regard, the industry analysis, footwear export unit price increase is partly due to the cost increase.

"With the rise in oil prices, raw materials such as polyethylene, such as polyethylene, and so on, are rising and the cost of labor is increasing. All these factors force export shoe companies to raise prices."

The deeper reason lies in the fact that the export structure has gradually changed from "quantity regulation model" to "quality model".

Brand strategy has become a strong backing for product price increase.

"The lowest export price is only 2 to 3 dollars, and the highest price can reach 39 dollars. Supporting the price system is not only the cost, but also the brand effect."

Quanzhou inspection and Quarantine Bureau's relevant personage introduced, PEAK, XTEP, Hongxing Erke, and other independent brands, the price per pair of shoes is 1 times higher than the average price of export.

It is understood that at present, 3 enterprises such as XTEP, PEAK and Huanqiu have won the honor of export exemption enterprises, accounting for 1/3 of the total.

In addition, there are 13 enterprises for inspection and Quarantine of a class of management enterprises, the national sports shoes, 15 famous brand products in China accounted for 11 seats in Quanzhou.

Unswervingly implement the internationalization strategy, let Quanzhou shoe enterprises "zero distance" smile to face international consumers.

According to the briefing, there are more than 30 shoemaking enterprises in the city and international famous brands have established the relationship of production and marketing alliance. Among them, XTEP, Anta, PEAK and many other enterprises have set up business organizations and stores in more than 20 countries and regions such as the United States, Russia and Southeast Asia.

At the same time, more shoe companies enter the international market in various ways by participating in the "Canton Fair" and various famous footwear exhibitions at home and abroad.

At present, the "Quanzhou shoe" sales market has spread throughout the world in more than 80 countries and regions, initially forming a market diversification pattern.