How To Ask Celebrities To Endorse Shoes Enterprises To Think Twice?

In a recent private enterprise marketing forum, experts and entrepreneurs have heated discussions on how to invite celebrities to endorse celebrities, which has become a shortcut for most enterprises to launch brand strategy.

Even at present, many of the later enterprises are preparing to launch their brand strategy in the early stage of their development. The first problem to be considered in the brain is - which star to speak for?

At a forum held at Huaqiao University on 17 th, Zhao Xueming, deputy general manager of brilliant plumbing Group Co., Ltd. raised the problem.

Unexpectedly, on this stage, many guests on the stage began to "denounce" celebrity endorsements, which became the most wonderful speech on this private enterprise forum.

Zhao Xueming, a star spokesman, said that at present, foreign plumbing brands have been stationed in the domestic market. As the leader of domestic plumbing products, the brilliant water heating advertisement will not fight.

He asked the guests: who should be the best speaker?

The other guests at the scene did not give a positive answer to the question raised by Zhao.

They generally believe that brilliant advertising is necessary, but do you want to be a star endorsement.

Yang Fengze, Deputy brand director of Qipai Group Co., Ltd. believes that asking stars to endorse is expensive and the cost of exit is high.

He said frankly that there were various puzzles in the seven cards.

"Jet Li will also grow old. Jet Li is also 60 years old.

In addition, Qipai has invested a lot of money in Jet Li. If consumers know Jet Li better and do not know our seven cards, then what should we do?

He suggested that brilliant water heating be carefully considered, "do not spend money on that time, and hurt yourself."

Jiang Minghua, director of the brand research center of Guanghua School of Management, Peking University also disagrees with the opening of celebrities, because the cost is too high and the risk is high.

In his view, the small and medium-sized enterprises in the limited funds, advertising needs special brains, as the lack of ammunition guerrilla tactics should be particularly accurate.

Different products endorsement effect is different, Professor Chen Keming, School of Business Administration of Huaqiao University pointed out that at present, the advertising marketing of local private enterprises is often assisted by the planning company.

Some non-standard planning companies strongly advise companies to ask for big endorsements, which is likely to bring more profits to the planning companies.

Yang Fengze believes that, unlike the clothing products such as Qipai, consumers are not very aware of the quality level of plumbing products at present. The brilliant water heating can make an article from the quality and function of the product: "if there is" material "can shake in the product function, it is recommended not to have a spokesperson.

Tell consumers what kind of faucet is the best, so as to mobilize the desire of consumers to buy.

The spokesman is only a "voice box". Xu Zhihua, general manager of PEAK Group believes that the image spokesman is not omnipotent, but a "trumpet".

He stressed: "the key lies in what you want to tell consumers."

In his opinion, would you like a spokesperson?

What kind of spokesperson do you want?

Strategies should be formulated according to the stage of development of enterprises.

"Enterprises should have a clear judgement on their own capital, talent reserves, production processes, the ability to integrate suppliers, the ability to integrate the market, and, in short, their ability to integrate themselves.

To decide what strategy to take and what kind of spokesperson to ask.

Xu Zhihua said.

He pointed out that asking for celebrity endorsements really helped to "expand the impact".

For example, to spend 4 million yuan to promote an advertising film, if the movie star can cause people to talk about it, "every person who sees the advertisement will talk about once, and the advertising fee of 4 million yuan is equivalent to the effect of 8 million yuan."