High-End Shopping Malls In Tianjin Are Keen On "Show Marketing".

With the coming of the "eleven" golden week, along with the arrival of the peak season of consumption in department stores this year, the high-end shopping malls in Tianjin have started a hot trend. A number of top international brands have been heavily employed to recruit international models in the high-end department stores such as friendship mall, Hisense Plaza and so on, resulting in a turnover of at least two times that day.

Frontline brand Keen on "show marketing"

A few days ago, reporters visited several shopping malls such as friendship mall and Hisense Plaza, and found that many high-end brands, especially the big brands of the first line, were holding T show shows in autumn, such as MaxMara's new products show, jewellery jewelry show and so on.

Interview with Lou Li, director of public relations at MaxMara, learned that the brand as a high-end brand in recent years began to hold new products in Tianjin. Apart from the increasing consumption of high-end products in the city, it has also become a very popular form of marketing. Zhang Ying, manager of Tongling jewelry Tianjin store, said that walking shows can make the brand better communicate with consumers and deepen the impression of brand in the minds of consumers.

Some brand PR managers also say that in order to run well every year, New products The company is willing to spend money to build.

The quality of walking shows increased year by year.

"Brand shows can not be separated from models, and a high-end brand clothing needs temperament and unusual models." Lou Lishi said that the new autumn show shows that the company has invested a lot of ideas and funds, and invited many international models to come to the scene to help build the stage and personnel costs.

According to the insiders, the first-line brand is very valued for the quality of marketing activities, including the details of drinks, refreshments and so on, and the devotion to the model is more willing. As the proportion of high-end consumption in Tianjin has increased year by year, some first-rate brand show activities have also increased year by year, and even some brands have put the world's first activity in the city.

When it comes to the return of "walking show marketing", the industry says it's a show. Marketing The investment is very worthwhile, often a show down can stimulate the brand turnover doubled on that day, if the brand show shows the long-term impact of brand recognition on consumers, the future sales increase is even more uncertain.