• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Clothing Companies Do Not Play Animated &Nbsp; Love To Play Roles.

    2011/9/28 17:00:00 47

    Clothing Channel Advertising

    In Dongguan animation industry,

    Guangdong

    The Limited by Share Ltd is one of the most successful businesses.

    The animation business, which has developed rapidly in the animation industry, is actually a professional children's clothing enterprise.

    The company itself does not produce animated cartoons, but its cartoon image is red across the whole country, and promotes the selling of children's clothing and other related products.


    Animation companies in Dongguan have regarded animated cartoons as

    industry

    At the time of breakthrough, the development mode of piglet is not just for reference.


    Strategy first embark on derivatives and reverse development.


    In the development mode of animation enterprises, there are only two most common paths.

    One is to drive cartoon image marketing from top to bottom, through cartoon production, and finally to spread out derivatives in a comprehensive way. Successful people are like pleasant sheep, and the other is bottom-up, relying on derivatives.

    channel

    The accumulation gradually advances to the upstream original design and research and development.


    In this sense, the development mode of piglet is more of the latter.

    In 1996, a children's clothing shop called "little pig banner" was officially opened on a busy street in Shilong Town, Dongguan.

    In the past more than 10 years, the children's clothing brand that had been slightly decorated at the beginning of this shop has become the top three brand of children's clothing in China, and occupies a considerable position in the field of animation.


    On the basis of children's wear, piglet has gradually developed a series of cartoon characters of "pig pig" series, and has achieved unprecedented success through several cartoons and TV dramas.


    "From the perspective of the animation industry chain, derivatives are terminal products and profits."

    Yi Shenglan, director of pig pig, said that little pig was started from children's clothing and developed a brand image by developing his own cartoon image product.


    From the original children's clothing, to his cartoon image, and then to the cartoon image into the animated cartoon, piglet's bottom-up development mode coincides with the strong reality of Dongguan's manufacturing industry.


    Tactics do not play animated films, but love to play roles.


    Shooting animated cartoons is the dream of many animation companies. An animated cartoon can often produce an animation brand. The success of "pleasant goat" is a clear proof.


    However, in the eyes of Piglet's decision makers, animated cartoon's role in a cartoon enterprise is not as important as imagined.


    In the promotion of cartoon image, piglet is mainly achieved through cooperation with professional animation companies.

    For example, through the cooperation with pig pig, in pig pig cartoon, pig pig takes his cartoon image Banna into the cartoon of pig like pig in the image, and plays the leading role in two of them, which has better promoted his cartoon image.


    In addition, in the nationwide * * ed "family with children", pig pig helped Liu Xing to start the brand in the National Children's clothing field by providing costumes and other forms to the protagonist.


    "Embedded animation is just like a shop, just a marketing means, not the fundamental purpose."

    Yi Shenglan said.


    In recent years, with the cooperation of several animation companies, * pig pig has gone deep into the animation field.

    But until now, little pig has not made a cartoon of his own.


    "We don't do animated cartoons, we just put in the characters."

    Yi Shenglan said that the production of animated cartoons is not the focus of the pig, but the marketing effect of the brand.

    The production of animated cartoons is not only a huge investment, but also a long cycle and high risk. Therefore, little pig is not directly involved in animation production. Instead, he chooses to cooperate with some powerful animation companies to implant roles in his cartoons.


    Yi Shenglan said that at present, the cooperation between piglet and animation company is still at a superficial level. In the future, little pig will enhance this cooperation to a deeper level. For example, animation companies are going to write plays and role designs according to the idea of pig pig, but little pig will not intervene in animation production.


    Dialogue with Yi Shenglan


    Embedding cartoon and opening shop is brand strategy.


    Making cartoons is not an end.


    Reporter: in the animation industry, enterprises that develop to a certain stage will use the form of animated cartoon to further enhance the brand influence. Although the pig pig is a children's clothing enterprise, but in recent years, it has come to the top in the field of animation.


    Yi Shenglan: animated cartoon really plays an important role in enhancing the animation brand.

    Generally speaking, as long as the animated cartoon is successful, the entire animation brand and the whole enterprise will be successful.


    In recent years, pig pig has also been involved in the field of animation. We have worked with some animation companies to develop their own cartoon characters, such as our cooperation with pig and pig. Two of them have been implanted in our Banna image. Banna has also become the protagonist, attracting many children's sympathy and affection.

    Now more children like pig pig, and watched this cartoon.


    Reporter: just put the cartoon image into it? Will you design a cartoon for your own playwright later?


    Yi Shenglan: in terms of portraits, animated cartoon is just a way or channel to portray the image. It is not our ultimate goal, but a way of supporting brand marketing.

    For example, when we first opened a store, the store could cover our audience on the Internet to the greatest extent. Besides selling products, it was also a way of marketing brand.


    For pigs, cartoon is not the ultimate goal, but a means.

    {page_break}


    Opening a store is a brand marketing tool.


    Reporter: how many stores are there *


    Yi Shenglan: the latest statistics are more than 1500, most of which are franchised stores.


    Reporter: in the field of children's wear, should pig be the first batch of stores to open stores?


    Yi Shenglan: the first store of pig pig was in Shilong, Dongguan. At that time, we chose to be in the most prosperous section of Shilong, and did a very detailed market investigation on the shopping habits and purchasing power of the street consumers before deciding the location of the store.


    For small pig, opening shop is not only a marketing channel, but also a brand marketing.

    We have carefully designed the store's image and store layout to promote brand building.


    Reporter: are there any other means of promotion besides the shape of the store?


    Yi Shenglan: we never do hard advertising. We rarely advertise on TV.

    This is because we have a very accurate market position for pig.

    We sell more from culture, and do some activities that are very concerned about the consumer. For example, we implanted our brand in the family with children. The costumes of the protagonist are provided by us, paying attention to precise positioning and precise delivery.

    • Related reading

    Qinghai Tibet Velvet Designs &Nbsp For Action Style; Compose "City Dream".

    News Republic
    |
    2011/9/28 11:52:00
    57

    Most Of The Military Training Uniforms In Jiangxi'S Colleges And Universities Are &Nbsp; Experts Call For The Establishment Of Recycling System.

    News Republic
    |
    2011/9/28 11:48:00
    58

    Brand Limited Edition Is Just A Gimmick &Nbsp, Just To Raise The Price.

    News Republic
    |
    2011/9/28 11:19:00
    49

    天堂絲綢武林衣秀 杭州時裝周閉幕晚會舉行

    News Republic
    |
    2011/9/28 11:17:00
    37

    Inside And Outside The Logo Is Different &Nbsp; Two Pairs Of Women'S Trousers Triggered Fake Lawsuit.

    News Republic
    |
    2011/9/28 11:02:00
    62
    Read the next article

    Intertextile Women'S Clothing: "Three Innovations" For The Market

    "Fashion sense is certainly the most important thing for women's clothing. But this year, the price performance is becoming more and more important." a female garment company chief told reporters when he attended the seventeenth China international textile surface and accessories (Qiu Dong) fair, which will be held on October 18th to 21 at the Shanghai New International Expo Center (hereinafter referred to as Intertextile fabric exhibition).

    主站蜘蛛池模板: 日本欧美成人免费观看| 黄网站色在线视频免费观看| 知乎的小说哪里可以免费| 我×鞠婧祎的时候让你在| 国产主播精品福利19禁vip| 久久天天躁狠狠躁夜夜AV浪潮| 日本色图在线观看| 暖暖直播在线观看| 国产女人乱子对白AV片| 久久精品亚洲综合专区| 韩国精品福利vip5号房| 日本午夜免费福利视频| 国产三级在线观看a| 中文字幕在线永久| 美女翘臀白浆直流视频| 怡红院色视频在线| 免费看国产精品麻豆| jizzjizzjizz中国| 污污的网站在线免费观看| 国产精品视频第一区二区三区| 亚洲国产成人精品无码区在线观看| 香蕉视频在线看| 最新国产小视频在线播放| 国产内射xxxxx在线| 中文字幕无码乱码人妻系列蜜桃| 网站视频大片www| 太深了灬舒服灬太爽了| 亚洲欧美日韩在线不卡| 中文无线乱码二三四区| 日韩国产中文字幕| 四虎免费大片aⅴ入口| www.日本高清| 欧美日韩在线国产| 国产成人午夜福利在线播放| 久久不见久久见免费影院www日本| 美国农夫激情在线综合| 大妹子影视剧在线观看免费| 亚洲成人在线网| 黄色一级毛片免费看| 把胡萝卜立着自己坐上去| 免费99热在线观看|