Intertextile Women'S Clothing: "Three Innovations" For The Market
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Fashion sense
This is certainly the most important thing for women's clothing. However, this year, the cost performance is becoming more and more important. "A woman garment company chief told reporters when he attended the seventeenth China international textile fabrics and accessories (autumn and winter) fair, which will be held on October 18th to 21 at the Shanghai New International Expo Center," Intertextile said.
Affected by the economic environment, women's clothing enterprises are adjusting according to market demand.
product mix
We should increase the proportion of domestic sales and carry out pformation and upgrading, and strive to develop new markets.
As an important channel to expand the market, the Intertextile fabric exhibition, which has been deeply focused on the professional spirit, continues to be accepted by enterprises.
Sought after
。
Adjusting rhythm to avoid risks
In 2011, due to the fact that the world economy is not getting warmer, the cost of production is rising, the pressure of RMB appreciation is increasing, and the consumption demand in the international range is relatively declining, the operation of fabric enterprises is under pressure.
Fabric enterprises external
Sales volume
The profit margins will shrink.
In this case, women's clothing enterprises in the forefront of fashion should adjust their tempo and seek suitable space for development under the premise of avoiding risks.
Jiang Jiangang, deputy general manager of Jiangsu Xinmin textile Polytron Technologies Inc, told reporters that in the first half of the year, the production and operation of the company were basically stable, and production and sales were basically smooth, operating income grew year-on-year, but its efficiency had declined.
He believes that in the face of sudden changes in the external environment, we must "strengthen confidence, not panic, strengthen management and internal strength".
At present, Xinmin textile is pforming and upgrading by adjusting the industrial structure, product structure, customer structure and market structure.
"We are constantly developing new customers while increasing the screening and identification of customers, and strengthening the control of production risks. The key is to make the best products, give full play to brand advantages and expand the overall competitiveness," said Li Daqing, deputy general manager of Wujiang Fuhua Weaving Co., Ltd.
Huang Hua manager, who is actively preparing for the Intertextile fabric exhibition, Jiangsu Thailand Hua Industrial Co., Ltd., feels that the export market in the first half of the year is obviously insufficient, and the trend of outward movement is accelerating.
Jiangsu Huayi Clothing Co., Ltd. Zhang manager also said that the first half of the export market downturn, improved in the second half, but the impact of the global economic downturn, the end of the year to the beginning of next year, the market outlook is not optimistic.
In the first half of the year, the domestic market declined moderately, or rebounded slightly in the second half.
Shen Xuefeng, the marketing director of the Hangzhou Jimei dyeing and printing company, believes that based on the current economic environment, women's clothing is going to be delicate and delicate next year, requiring the fabric to be neat and exquisite, and no longer favor the fabric of jacquard.
"Because of the economic downturn, people don't like to wear fancy clothes, and brand clothes often introduce simple and basic money, and also affect the trend of fabrics."
Under the influence of the economic environment, enterprises with no development capability are becoming more and more difficult. Enterprises with the ability to develop have also declined. The global economic downturn and the pressure of RMB appreciation and production costs have become increasingly difficult for export.
Some international orders have been pferred to Southeast Asia, forcing some enterprises, especially export enterprises to implement.
Transformation
The proportion of domestic sales has continued to increase.
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