Leisure Wear Fabric: Integration Of Resources &Nbsp; Innovation And Unremitting Efforts

With fashion becoming more and more people-oriented, whether it is

The casual wear and clothing enterprises of landing China international textile fabrics and accessories Autumn Winter Fair (Intertextile fabric exhibition) are practicing this development path in their own practical actions.

Xinshen group, which was founded in 1988, has participated in the Intertextile fabric exhibition many times. This year, the company takes a wide range of home textiles and clothing fabrics as the leading products. The innovation points are more reflected in the post finishing aspect. It focuses on green, environmental protection, low carbon deep processing and finishing.

As a textile enterprise for high-end textile material market, Xinshen group integrates flax product design, research and development and production, and realizes one-stop service from textile raw material production to garment export.

The company adopts imported flax raw materials from France and Belgium, the flower pattern is unique and novel, the annual spinning capacity is 3600 tons, the linen fabric is more than 12 million meters, and the dyed and semi bleached finishing cloth reaches more than 3 million meters.

Speaking of the market situation of this year's Intertextile autumn and winter fabric exhibitors, Ni Zhiwei, foreign trade manager of Xinshen group, said that some of the new exhibits have been recognized by the market, and have received orders from customers, which are sold abroad, and some domestic clothing brands are in use.

Following the launch of the product concept of "future fashions and down garments" at the China international textile fabrics and accessories (Chun Xia) Fair in March, the new products of Dongyi technology research and exhibition this autumn show more clearly the interpretation and practice of the current industry characteristics "professional segmentation and innovation leading". From the analysis of target customers to product research and development, and to the grinding and innovation of the working process, the finished product trade, which is the main product of Dongyi, once again brings shock to the industry on the basis of market superiority resources integration.

Knitted fabrics have become popular products in recent years. Superior comfort and strong plasticity make knitted fabrics have a growing market.

Under such circumstances, Changzhou Xun Rong knitwear and dyeing Co., Ltd. has not slack off, but has constantly strengthened the company's ability to resist risks.

Huang Guanhua, executive director of Xu Rong Group, summed up its practice as two points: first, the number of new products launched every year; and the two is the wide range of customers.

"Xu Rong launches more than 3000 new products every year, aiming at more than 300 brands worldwide."

This aspect tests the ability of the enterprise to control information, on the other hand, it avoids the market turbulence and brings great impact to the company. At the same time, it also urges enterprises to continuously seek development.

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On the platform of the exhibition, it has catalyzed the strategic cooperation between many fabric enterprises and upstream and downstream businesses.

Among the 3000 new fabrics introduced annually by Changzhou Xu Rong, there will always be several technology products on the Intertextile and other professional exhibitions.

Most of these new technologies are brought up by upstream enterprises which are closely related to Changzhou's Xu Rong, and the further promotion and marketization of new technologies are inseparable from the support of downstream enterprises.

For example, the cold pfer printing technology that has swept the textile industry in recent years is the result of cooperation between Xu Rong and Shanghai Changsheng.

"Xu Rong will introduce these potential new technologies and materials to the market, and establish targeted cooperation with downstream enterprises, and then promote them to the terminal market by these brands."

Huang Guanhua said.

The way that fabric enterprises extend to the downstream also includes establishing their own clothing brands and maximizing the advantages of their own fabric products in the process of making garments.

The Xinshen group, which mainly produces linen fabrics, owns its own clothing company and produces all kinds of silk/linen men's and women's shirts.

According to the introduction, Xinshen garment company produces 80000~100000 shirts per month and can guarantee high quality at the same time, especially in recent years, the series of medium and high-end silk/linen men's wear series developed by the company has a unique advantage in the market competition.

And the leading group of domestic down jacket fabric suppliers is also an industry leader in integrating upstream and downstream resources. The chairman of the group, Huang Zhi Xiang, said: "the strength of an enterprise is limited, and the current market competition is more of a test of the integration ability of the brand industry chain.

Through strategic cooperation with the upstream and downstream advantageous enterprises, the ambition group will surely create greater value for China's fashion industry. "

Wan Yunwen, deputy general manager and regional director of Dongyi technology research, said: "from raw materials, grey cloth to finishing, Dongyi will effectively integrate the advantages of different segments."

In addition, cooperation with peers is also an effective way for the rapid development of Dongyi technology research. According to the introduction, 50% of Dongyi's down garment fabric is finished through its own factory, and the other 50% is completed by dozens of external cooperative factories.

Meticulous service, benefit others, improve yourself.

Improving the service to downstream customers is an important aspect of the exhibition in recent years. Many enterprises are affected by this influence, and have made great efforts in service development, and thus tasted the sweetness and gained the loyalty of their customers.

"The color of textiles is constantly changing and updating. Every season there will be many popular colors being refined.

However, the popularity of any authoritative organization is only a reference for designers.

If we think about developing products with these colors without thinking, nine times out of ten is to be negated by the market.

Only by combining the improvement and adjustment of the characteristics of each brand can we show the vitality of fashion color and bring vitality to the market.

This is the starting point for Dongyi to provide customers with color service.

The company's color supply chain management system can provide a quick dyeing scheme for garment enterprises to help customers effectively carry out color management.

Commendable is that this service is aimed at different customers.

For large customers, there will be specialized color customization services every quarter. For general customers, Dongyi will choose its color combinations for its clothing style and market positioning through its own color library of the season.

Xinshen group is also well known for its services to downstream customers.

All kinds of linen products can be woven according to customers' samples, and free of charge for customers and provide flower pattern design services, which has been recognized by the market.

Ni Zhiwei said that the company has established excellent cooperative relations with famous international brands for a long time, and has borrowed the international advanced design and management concepts, strict internal management system, created flax brand with independent intellectual property rights, and realized the localization production of imported fabrics.

Changzhou Xu Rong extends the concept of service to a wider range. It not only brings new technology from the lab to the exhibition site, but also brings it to the consumer market, and promotes a responsibility of the industry to the industry and the public.

It is understood that this year, Xu Rong will also participate in the release of corporate social responsibility. Last year it was released to China, and this year is an international release, covering a wider range and richer content, such as environmental technology, labor and capital harmony.