Smith Barney Is Going To Spin Off The &Nbsp Of The State Purchase Network; The Traditional Clothing Companies Wading B2C Will Be Blocked.

Leisure in China Clothes & Accessories A paper announcement by giant Baron reflects the embarrassment of traditional clothing companies involved in B2C.

In the past, the brand strategy of 002269.SZ has been repeatedly positioned as "MB+MC+ state purchase". However, in the past 3 years when it entered e-commerce, the listed company suddenly announced that it stopped the business and stripped the original online shopping platform "state purchase network" to large shareholders.

Single brand providers can hardly support B2C

Yesterday (September 29th), the United States announced that the clothing industry, considering that profits are difficult to protect, decided to stop the e-commerce business platform - the state purchase network operation, the original online shopping platform will be controlled by the controlling shareholder.

At the same time, the big shareholder's AI sang Bang will sell products as a company dealer through the electronic business platform (including the state purchase network). It is estimated that the daily transactions of the US and the state of the United States in 2011 will not exceed 200 million yuan.

In an interview with reporters, an insider of Mei Bang said that the company did not do electronic commerce. Instead, it placed Electronic Commerce on the United States parent company, Shanghai Huafu Investment Co., Ltd. (hereinafter referred to as Hua Fu investment), which is controlled by Zhou Jiancheng, chairman of the US bond company. "The state of the state network is good, but because of the early investment, it is not very good financially."

Cui Hongbo, senior partner of consulting and consulting organization, now American state Clothing is to choose between the two completely different strategies of MECITY and BNN. "In two different systems, it is a wise choice for listed companies to abandon the uncertain future BNN." He said that the input and output of the electronic platform of the United States were not directly proportional to the users, and the users would not continue to pay attention to it. There was not enough traffic. "Building an electronic business platform actually means a perfect Internet company, and on the mode selection, the single brand business is obviously insufficient to support e-commerce."

"However, through the announcement of the US bond, it has already seen its choice in the strategic focus, which is to continue to focus on the operation of traditional channels." Cui Hongbo said, "of course, we can not rule out the possibility of reloading the State Grid after the operation improves."

American Apparel said that e-commerce, as a new retail mode, differs greatly from traditional businesses in terms of resource allocation, development mode and mode of operation, such as logistics, distribution, marketing resources and information systems.

In the end of 2009, though it began to try to build its own e-commerce platform, but for these reasons, it has not been able to invest in e-commerce platform, logistics facilities, fixed assets and other aspects, and e-commerce business has not been able to develop effectively. At present, it is difficult to guarantee the overall business performance and shareholder interests of e-commerce companies. In view of the above reasons, we agree to cease e-commerce business. "

In an interview with the daily economic news reporter, a person close to the State purchasing network revealed that the state purchase network was not closed, but it was only purchased by AI Shang bang. It was the largest shareholder in Shanghai, a subsidiary of China's clothing investment company, and placed in the same position as the listed company. "It can cooperate with the outside world and get more investment, and more importantly, it will not affect the earnings of listed companies."

She Xincheng, co-founder of the professional clothing vertical B2C website, said that in terms of the current market situation, e-commerce is only a supplement to traditional enterprises. "E-commerce and traditional sales are two kinds of cost systems. There are conflicts and contradictions."

More than one of them is about to withdraw from e-commerce.

A researcher from the clothing industry of a southern brokerage told the daily economic news reporter that another brand clothing listed company is also ready to withdraw from e-commerce through recent research. He said that since the cost of apparel has been included in profit and loss, it has no effect on future performance. However, this will break the expectation of the MB+MC+ business framework. In fact, when propaganda was launched, it was still relatively high-profile, but I didn't expect it to be so expensive.

Yesterday, an insider of the company told the daily economic news that the company wanted to make e-commerce bigger and stronger, but it needed a lot of investment. If placed in a listed company, financial risk is not well controlled. The future will decide whether to reclaim it on the basis of circumstances. In addition, all previous costs have been included in profit and loss, which has no effect on future performance.

In a report released by CICC in May this year, the state said that it would not be possible to make profits in 2011, but the loss would not be too great, so that 200 million yuan would start to make profits. A researcher who is close to the listed company's clothing industry said that the state owned 1~9 income was about 100 million yuan this year, and the company has been groping for e-commerce. The stripping and risk shifting is good.

As early as 2009, the United States began to build the state purchase network. In December 18, 2010, the state purchase network was formally launched. In July 8th this year, AI sang Bang purchase was set up with a registered capital of 20 million yuan. Its business scope includes e-commerce.

It is worth mentioning that the United States clothing announcement also disclosed that the early investment in e-commerce mainly for personnel salaries, technology development costs, totaling about about 60000000 yuan. Reporters calculated that the above cost is equivalent to 6% of the total operating expenses in the first half of this year, and 3% of 2010.