China'S Fashion And Fashion Industry Leaders

One enterprise A brand is the externalization of the spirit of the founder of this enterprise and brand. Whether it's a personal specimen or the economic contribution of the enterprise, Gao Dekang's path led by Bosideng has witnessed the changing track of China's economy.

Gao Dekang, a legendary entrepreneur in China, is also an unswerving promoter of China's brand internationalization. He started with 8 sewing machines. In the nearly cruel market baptism, he worked hard and devoted all his life in thirty years, creating the world's largest production base of down garments and the only world famous brand in China's clothing industry. He has made every effort to create famous brand, to serve the country and to make contributions to the country. He has been awarded the "model worker of the whole nation" and "the builder of socialism with Chinese characteristics". The ten and eleven NPC deputies have been cordially received by the leaders of the party and the state.

A dilapidated bicycle, a rusty spot. Sewing machine These two items, which are still preserved in the Museum of Bosteng history, have witnessed Gao Dekang's pioneering career. In June this year, under the leadership of Gao Dekang, Bosideng spent 20 million 50 thousand pounds to buy a building in Oxford street, London, and set up a European headquarters and four seasons clothing flagship store. It is expected to be completed before the opening of the London Olympic Games in July 2012. This is an important move for Bosideng to expand overseas business and create a world-famous brand image. It also set a good example for more Chinese clothing brands to seize the international market heights.

Such an example of a garment enterprise from rural South of Jiangsu, growing up in the competitive market and enjoying a global reputation is placed under the great situation of China's reform and opening up. Gao de Kang And Bosideng's progress is undoubtedly the embodiment of China's economic development.