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Do Stars Go To Fashion Week Or Go To Show?

2011/9/30 14:40:00 45

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Europe and the United States four fashion week In turn, Fan Bingbing and Chen Yao appeared before the 2011 autumn and winter fashion week in Paris. Huo Siyan, Zhang Yuqi, Yang Mi, Shang Wenjie, Huang Xiaoming, Huang Xiaoming... More and more Chinese stars appeared in fashion week, and sent back a lot of beautiful pictures, which became a hot topic of Internet discussion. Is star fashion week or fashion celebrity?

　　 How to go to fashion week? Brand invitation or Magazine shot

Fashion week is a vanity fair. People who can enter the show need some qualification approval before they can get the invitation card.

Yesterday, the reporter interviewed EasonWong, director of UK fashion operation Department of LVMH group, who is going to France to attend Paris fashion week. He said that during the fashion week, 40% of the invitation letters from a brand in fashion week were sent to the top fashion media from all over the world, 30% to well-known fashion buyers, 10% to guests from brand invitations, 10% to top customers, and 10% to backup. Wang Liyi, a fashion columnist who has just attended the 2012 Milan spring and summer fashion week, told reporters: "the arrangement of every row of seats shows the position of guests in the fashion industry. Of course, the top row is the top row, and the worst is not the last row, but the standing and no invitation letter." Wang Liyi, a fashion columnist, said in an interview with reporters.

Star experience: there are two main ways for celebrities to participate in fashion week. In addition to the invitation of fashion brands, magazines are invited. Yang Mi, who has just returned to Beijing from the 2012 spring and summer fashion week in Milan, said that she went to Milan fashion week to be invited by "GRAZIA" magazine. "In addition to watching shows, she also did filming with magazines." Chen Yao, a Chinese collaborator in CHANEL2011, was invited to the 2011 autumn winter fashion week in Paris. He also filmed a series of magazines for the magazine. But EasonWong said in an interview, "generally, there are no seats to get invitations through magazines." Because basically every magazine can have seats, only the editor in chief. {page_break}

　　 How to wear fashion week? Not only dressed well, but also dressed correctly.

From Fan Bingbing's Middle East style hat dress to Shang Wenjie's Gothic style and to Yang Mi's great red, the actress goes to fashion week. What to wear naturally is a top priority. Not only do you dress well, you still need to dress correctly. EasonWong said, "don't be too big and lose your head." you must know that the protagonist of the show is always the new clothes on the T model, and you will wear the same old clothes again. Your reputation is too big to grab the focus. It's good for clothes to be simple and decent. Wang Liyi also emphasized that fashion week is not a red carpet or a dinner party: "wearing beautiful and fashionable Japanese dress has been done. Remember that the ladies wear high heels."

Star experience: Yang Mi said that his fashion week's clothing was provided by the brand. "The happiest thing is that it also won the invitation of VERSACE to try and install and choose from their brand headquarters. The headquarters of VERSACE is like the royal palace. There is a room full of new clothes and shoes. Then there will be a nice and stylish grandmother to measure my size and trim my clothes according to my figure. Of course, we also prepared a lot of jewelry and accessories for matching. The stylist of red Xiu GRAZIA and clothing editor are also very professional, and I have prepared many accessories and handbags for me.

　　 How do fashion week show? First love show, then " Make a show "

Want to upgrade from "domestic" to "international"? It's not enough to walk around the red carpet in Cannes and Venice film festivals. It can be seen in the four major international fashion week (New York, London, Milan, Paris). In recent years, Zhang Ziyi and Gong Li have taken the lead in the Chinese stars. After that, Fan Bingbing, Li Bingbing, Tang Wei, Chen Yao and other actresses took over. Wang Liyi said: "in the past, only the top talent showed international stars. In recent years, no matter what fashion show they invited stars. This time, in the 2012 spring and summer fashion week in Milan, Yang Mi appeared in the Gucci fashion show. Even the fashion pioneer's international pioneer forum SuzyMenkes was also curious about who the Chinese star is. He took the initiative to get to know Yang Mi and visit her. You see that the emergence of Chinese stars is more than a steal! "EasonWong said that the show should also be professional:" we must love the culture behind the fashion and understand the history of the brand. I've seen some stars enter the show only after they show up, so that they can take pictures of the media from all over the world.

Star experience: when Yang Mi talked about the feelings of participating in fashion week, he said: "I feel that the greatest influence on participating in this internationally famous fashion event is that I can deeply understand the cultural charm of these brands, and I can also talk with many legendary designers, which is a very meaningful" fashion training trip ". If we say that we should enhance the popularity and open the international market, I think we still need to be recognized by everyone. This is the direction I have been working hard for.