Fashion Promotion Is Hot &Nbsp, But Consumers Do Not Buy It.

Why clothing Promotion Often, consumers still pay? The promotion means of any business are profit For the ultimate goal, consumers are most concerned about buying the most valuable goods at the lowest cost when shopping. The regular promotion methods are used every year, and many of the benefits are too much moisture, and consumers will naturally feel "aesthetic fatigue".

The most frequent way for consumers to produce immunity and resistance to clothing promotion is the following behavior.

1 the fictitious original price: the coat that sells 600 yuan before the promotion, after hitting the original price to 850 yuan, then hit thirty percent off, actually not giving up the profit. It is a typical price cheating behavior. We should know that many consumers are very sensitive to many new items. If your price is faked, consumers will surely know that naturally, the weary immunity of clothing promotions has been aroused. Resistance 。

2 the gift is not true: for example, "buy one get one", then play the "Limited gift, give away." Clothing terminal preparations are often much less than advertised. Some consumers go shopping on the first day of sales, and they are told that the gifts are over. Such an obvious act of giving false gifts can easily irritate consumers.

3, publicity is not true: some businesses have launched a number of publicity campaigns to attract consumers. But before the counter, they found that most garments did not take part in the activities. Only one of the old fashioned shelves was offered discounts and discounts, and the number of codes was uneven.

Four Repurchase restriction There are many restrictive clauses and conditions in some promotional activities of some merchants, and even no refund service for promotional products is in breach of relevant regulations. Moreover, the use time of the coupon is often limited to half a month or a month, which is a typical compulsive consumer shopping behavior.

Clothing stores in the promotion process has the above false behavior, so that many consumers for promotion of immunity and resistance. When the clothing store was actually promoted, not many people patronized it. Clothing stores need to promote sales promotion when they are promoting sales, so that consumers can enjoy real benefits in the shopping process. Consumers will become repeat customers. They will recognize and participate in the promotional activities of clothing stores.