Winning Mode: Bosideng Phenomenon Enlighten Famous Brand Economy

During the "11th Five-Year" period, Bosideng We should actively promote product structure optimization and industrial spanformation and upgrading, and realize the extension from down jacket to men's wear, women's wear, casual wear, children's clothing and other fields, and complete the spanformation from simple manufacturers to brand operators.

This year, Bosideng has been whirling fashion trends in the clothing industry. A series of ups and downs and dazzling "combination boxing" operations have stunning the industry: Bosideng men's work together with "music talent" Lee Hom deducts 2011 autumn and winter new products, and the autumn orders increase by 36% year by year; Bosideng Ruiqi invites the international model Lv Yan to lead the "modern urban fashion". Phantom "To create a new style for the Chinese women's wear industry; the icy fashion down jacket, the spokesperson for the micro-blog competition, hired the" Queen of pop ", Yang Mi as the image spokesperson, and succeeded in getting the young people; the two traditional down jacket brands of" upper feather "and" two feathers "promoted the new market offensive and fought for another peak; the international top wave brand Rocawear (Luo kvir) expanded the layout of the domestic market and led the fashion trend; holding Shanghai Rambo, pushing the" tinkling cat "children's clothing to China's children's clothing industry with capital strength.

In Gao Dekang's eyes, Jiangsu textile and clothing should be renewed with new vitality. We should fully rely on "two integration" to spanform and upgrade traditional manufacturing, and use fashion culture and creative industries to steadily upgrade. brand Value, so as to realize the specialization and high-end of brand operation and construction. In his planning, Bosideng in the future is not only a brand concept, it should be a successful, excellent clothing brand group and brand product synonym. Bosideng will adhere to the value centered brand building, continue to carry out the performance excellence mode, innovate in the brand, R & D, technology, management, marketing and other systems, and expect to increase the proportion of non down business in group revenue to 40% in the next three years.