The Olympic Games Are Approaching The New Trend Of Change In The Sports Shoes Industry.

With the accelerated process of brand internationalization and the approaching of the 2008 Olympic Games, the domestic sports shoe industry has launched a new round of change trend, and the strength of science and technology is more powerful than ever before.

At the end of last month, sponsored by the Ministry of science and technology and the China Association for the promotion of productivity, the seminar on "technology innovation of Chinese sports shoes and garment enterprises" hosted by Jinjiang Guo Hui shoes and Garments Co., Ltd. was held in Jinjiang.

At the seminar, the German NOVEL company signed with the national Hui to establish the "Sino German biomechanical laboratory".

NOVEL, Germany, is an internationally renowned company specializing in biomechanical research. It has worked with many famous international brands such as NIKE.

Guo Hui is the first cooperative shoe company in NOVEL in China.

The dynamic pressure distribution measurement system developed by NOVEL can carry out accurate kinematic analysis of human biomechanics. It is an advanced international human biomechanics analysis technology, and the data obtained from the analysis will be widely used in the production of Guo Hui shoes and clothing products.

Norman, Germany's NOVEL international marketing manager, said that Guo Hui is a strong Chinese sports shoes company. Its CBA brand is a leading brand in China's domestic sports industry. It has good prospects for development. Guo Hui and NOVEL cooperation can be said to be strong.

Guo Hui now has 15 international advanced production lines and nearly 7000 employees, including one factory, two factories, three factories (shoe materials), Lei speed sports products Co., Ltd. and Guo Hui color printing.

In 2001, ray speed established a long-term strategic partnership with the Chinese Basketball Association. Relying on the resources of the Basketball Association of China, the company launched the "CBA professional sports equipment" vigorously, opened the "CBA logo product" business operation creatively, and built the "CBA Golden Triangle" of sports, brand and enterprise.

In fact, the fast speed company of Kuo Hui has been making great efforts in its independent technological innovation. It has been developed and applied to 27 degree Celsius oxygen chamber thermostat technology on CBA sports equipment, and the shock absorbing effect of the shaped aviation shock absorbing running shoes has reached the international advanced level by authoritative departments.

Guo Hui, President of Guo Hui, believes that the development of China's sports industry is bound to be internationalized and technological.

Kuo Hui and German NOVEL company have reached an important prelude to the internationalization and comprehensive upgrading of their products.

Next, Guo Hui will also integrate the international and domestic advantageous resources through the comprehensive strategic cooperation with all parties' organizations, actively advocate the healthy growth of China's sports industry, guide China's sports industry to develop in a better direction, and strive to build a strong Chinese sports industry.

In addition, Guo Hui is preparing for the listing of enterprises. This action will undoubtedly become a strong driving force for the listing of Guo Hui.