Marketing Secrets: Don'T Underestimate The Role Of A Business Card.

I have thousands of business cards waiting for everyone, one of them.

The 8 titles are: national level writer, vice chairman of China * * * * * * Committee, vice chairman of the Chinese * * * * *, advisor of Tsinghua University * * *, CCTV * * topic advisor, * * * * * * * *, famous brand * * *.

At the bottom of the card, there is a line to increase the bold font: China's president * * * * * *.

When exchanging business cards, the official is bragging at the Publicity Department of a listed company in Beijing.

There is a sentence called "no advertisement" to see the effect.

The purpose of exchanging business cards is two: as a tool, let others find you; as an image, let others remember you.

The "mad woman" who sells watches is intended to be remembered. The more contact and titles of business cards are, the lower the social status and taste of the host is, and what he left behind is nothing more than a cheap bluff.

Have you noticed that the more practical the function it represents, the lower its taste. For example, MontBlanc pen only has a function of writing, but represents the highest luxury, while the copycat cell phone is omnipotent, but it only costs hundreds of pieces of Chinese cabbage.

The chairman of the card has more titles, but it only proves that these "Chairman (Chairman)" may be really a person with only one chair to sit on.

The pattern of business cards has a subtle relationship with the host's social status.

The contact way of successful people is "delayed connection", which implies a natural sense of superiority: the other party has the initiative to choose to contact you, and you can only wait passively for being selected.

This kind of business card is better than nothing in social interaction, just a return gift after your courtesy handed your business card.

The other side does not intend to continue to communicate with you.

However, this does not prevent this person from becoming the "sun" of the social circle, and social resources are all around him.

In the same way, the best people in social life are those who do not exchange business cards. These characters are real social bigwigs with the greatest control over social resources.

For details, please see the protagonist in the first 5 minutes of news broadcast every day.

If you receive an electronic mail box on a business card, the title is the chairman of a company, CEO, the company address or no, or the other business card for such a certain person, this person is often the founder of the grass roots company, and it may also be a returnee cheater.

He will also be dressed in a suit. He has jumped out 5 English words in 3 Chinese sentences, which is very close to the real high-level personas. But he will not really be generous, nor will he keep distance from you.

He is more likely to talk with others and talk with you about the meaning of life, or how potential a new business is.

Note: in social situations, people who talk to you more than you speak prove that he needs your resources more, and his actual social status is lower than yours. Unless the speaker, the more senior people are less willing to talk with strangers about the value of life and other valuable things, these topics are left to his circle of people at dinner time.

There is only one exception, which is to enjoy the pleasure of life tutor in your earnest teachings.

This can be seen from the recent focus news.

In most cases, people in middle positions are

The concept of middle level is too broad in terms of business cards, and the names of Chinese and English counterparts sometimes reveal themselves.

Similarly, the role of the "Dean" of the Chinese Research Institute, which is also a leading multinational enterprise in the software industry, is called "President", and some people are also called "directory".

This represents the true position of the "Dean" in the company's internal structure.

In fact, although there are many "research institutes" in foreign-funded enterprises in China, some plation and localization work is a common occurrence. The real original research institutes are not many.

Therefore, the word "President" is mostly bluff.

Another exaggerated title, "President of the Asia Pacific region" and "President of North Asia", is also quite puzzling.

Today's foreign capital business circle is not the world's top 500 in 90s. Many foreign small and medium-sized enterprises have landed in the market.

The most "aggressive" President of North Asia, which I have seen, actually has jurisdiction over 3 people, even though it is not as good as a small boss in the wholesale market in Sijiqing, Hangzhou.

However, I have also seen an exceptional business card.

An English vice president of public relations in a US bank, whose title is "vicepresident", is an interesting case.

Because in the financial industry, the word "VP" does not represent the real position in the company. There is no place like VP.

In the last three years, the Chinese business community has come up with a new title.

The way to judge the authenticity of this "researcher" is simple. There is a saying that to become an expert in the industry, at least 10 thousand hours, is about 10 years' hard working time.

This means that "researchers" under the age of 30 are actually data providers of institutions.

The lowest grade business card is the kind of person who bundles cell phones and fixed phones, and wants to leave all the contacts on the top.

They are often referred to as customer directors, customer managers, or consultants.

The last work of Qin Fen in the United States is called "home consultant" in the "if you are the one". In fact, it is a small company opened by overseas Chinese. It is specially responsible for joining the new Chinese people and helping people handle bank accounts.

It is true that it is called "home consultant", but this consultant is really not very professional.

In the human nature of "dragged the tiger to carry the banner", the East and the West are exactly the same.

Since the meaning of the word "manager" in Chinese has been overrun, the Chinese have long been accustomed to the position of manager.

But this may hurt many "managers" of large companies, because the budget they control or the amount of business that is invisible affects even more than the "VP" of many shrimp companies.

One of the ways of correcting is to search for the grade of the office property of the other party, and then combine with this person's speech to have a glimpse of it.

Other people left their QQ and MSN on their business cards, indicating that they are either a modern technology fan or a social freshman.

But in any case, the person's social status is not too high.

Only the lower class will be busy sharing all kinds of gossip information on MSN, or pmitting high-precision photos.

Successful people are keen on direct communication in reality.

I have received dozens of business cards, and I have more than 400 friends on MSN.

Generally speaking, there are people in all social strata in the business card box, and the latter are generally parallel with me.

The meaning of the two ways of communication is different.

Business card represents the way to postpone communication, such as identity, status and contact way, just like the ambassador who is stationed here by you. It is not necessary to do something right now. MSN represents a practical tool from all over the world, which solves the real problem, mainly by the same level.

So it's super simple to judge your social status. Look at MSN's list of friends, just like a mirror, and see their freckles or big eyebrows.

People in frequent contact with MSN further show your details.

Take this as a benchmark, you can see the status of the person on the card.

Because the history of China's economic development is too short, even the upper class people rarely have "noble" in the possession of a golden spoon.

This is confirmed by the annual Forbes rich list.

Therefore, the taste of new "successful" people sometimes reveals the characteristics of other classes.

Someone in my business card lists the title of "EMBA". We can imagine how poorly educated the person was before he was 16 years old, at least when he was young, he suffered from uncultured hardships and suffered many diplomas.

There are more business cards that call themselves "doctorate".

But fortunately, the "Scholar" characteristics of doctors can be seen at once, and no disguises have been seen at all.

Others care about the "NPC Deputies", members of the association and other social posts, which are also related to the power desire of the person from the unauthorized villain to a successful social person.

In fact, after the success of many Chinese private entrepreneurs, China's government officials are the first example to show their authority in manners, room layout and even company office building.

The government is always the first classroom for Chinese people to learn and maintain their own value.