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Sportswear &Nbsp For Autumn And Winter; No Promotion For Price Increase.

2011/10/7 14:55:00 34

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Autumn Winter Sportswear Rises In Price Not Promotions

A few months ago, the expectation that the price of sports brand autumn and winter would be further raised has been settled.

The price of sportswear in autumn and winter, which was listed on the end of September, rose by an average of 10% over last year.

During the golden week, the major sports brands did not offer big preferential policies, but this did not affect consumers' enthusiasm for buying.

At the end of September, the brands of autumn and winter sports clothes were on the shelves. Reporters visited the sportswear stores in the city. The prices of all new brands of clothing for men and women in autumn and winter rose. According to the sales staff, the sports clothing in autumn and winter this year increased by an average of about 10% over last year.

At the end of this summer's meeting, Lining [7.28 -2.80%] announced that clothing prices will rise 17.9% in the fourth quarter.

Anta, XTEP, PEAK and 361 degrees are also released.

Modify price

News, of which Anta's average price increased by more than 10% in the second half of the year; the average selling price of footwear at 361 degrees increased by 10%.

As a result, the price adjustment of sports brand clothing in autumn and winter has reached a foregone conclusion of 20%.

Not only domestic brands, Adidas, Nike and other brand prices have also been raised accordingly.

Adidas, Nike autumn winter men's coat price is in the range of 380 yuan to 420 yuan, the price of female coat is between 330 yuan and 380 yuan. The price of Lining, Anta, 361 degrees and so on brand men's autumn winter coat is between 300 yuan and 380 yuan, and the price of female coat is between 290 yuan and 340 yuan.

Xiao Shao, who is trying on Anta's male black pullover, said.

During the golden week, several major sports brands

Promotion

The intensity is not satisfactory, mostly in 10 percent off, 15% off, and the new listing of autumn and winter products do not participate in activities.

For cotton wear, the price of a new sports brand male cotton suit is 799 yuan, and the female section is 599 yuan.

Nike brand sales staff said that although the price of cotton is down, it will take some time to reflect the end product.

In the face of rising cost pressures, manufacturers can only raise the price of finished garments, which will increase by 8% to 10% during the two years.

The two price increase this year will allow domestic brands to compare with international brands in terms of price.

advantage

Smaller and smaller.

Zhang Xiaoyan, director of external affairs and public relations of Li Ning Co, said that the reasons for the collective price rise of the domestic sports brand shoes and shoes came from many aspects: first, the cost of products increased; the two is the operating cost, such as the increase in store rents; three, the major brands actively develop new products, and raise the selling price in order to enhance the brand value.