Cost Advantage Is Losing &Nbsp; Textile Order Transfer Accelerates.

Because of China The labor The cost will increase substantially, and the Japanese clothing and general merchandise enterprises will reduce their production ratio in China and transfer part of their production links to Southeast Asia. At the same time, the advantages of Southeast Asian countries are becoming increasingly prominent and become strong competitors that Chinese enterprises can not ignore. With the development of various new trade protection and the green standard threshold of developed countries, the development of Chinese clothing (000902, stock bar) enterprises is becoming more and more narrow. The era of relying solely on cheap to earn eyeballs has passed, and the path of industrial transformation of refined production and branding is imperative.

International brands such as UNIQCLO, H&M, ZARA and so on are marketing China with their strong overseas customs, leading the fashion trend. In the past, most of these brands were "MadeinChina (made in China)". Now, careful consumers will find that products from Vietnam, Thailand, Kampuchea and other Southeast Asian countries are increasing.

In a store in H&M, Beijing, the reporter found that there are many kinds of clothes from China, India, Indonesia, Turkey, Kampuchea, Bangladesh, Morocco, Bulgaria and so on. World factory The costumes are gathered here.

However, the quality of clothing from different origins is quite different. Liu Xiaojie, a consumer of H&M, said: "my cardigan is made in Shanghai, and the quality is very good. Later bought a piece made in India, obviously no Shanghai good. The quality of Kampuchea is the worst. Southeast Asia's work is still not good at home.

Passion Uniqlo Miss Di also expressed a similar view: "the origin of UNIQLO is all over Asia. I think the quality of Jiangsu's production is the best, and the Dongguan of Guangdong is also good. Kampuchea is the most unreliable. Vietnam is also very strong. Bangladesh is doing well. She exemplified with her own experience: "I bought a small knitted suit made in Vietnam, and the buttons were not strong enough to fall off in a few days."

　　 Lost order

Despite the good reputation of Chinese textile products, the plan for international brands to transfer production to low-cost countries outside China is still in order.

According to the Japan economic news, Japanese clothing and grocery enterprises will reduce their production ratio in China and transfer part of their production to Southeast Asia, due to the huge increase in labor costs in China.

It is reported that the fast selling (FastRetailing) Company of UNIQLO is planning to increase production from Bangladesh and Indonesia factories from the low price clothing brand G.U., and increase the production rate of 20%~30% outside China to 50%. {page_break}

3 years after the Muji plan, the number of cooperative factories in China dropped from 229 to 86, and the purchasing ratio from China reduced by 60%. Furniture products such as groceries and other wood products also began to increase purchases from Southeast Asia.

BruceRockowitz, chief executive of Li Feng, the world's largest trade buyer, said a few months ago that wage increases in southern China might force consumer goods manufacturers to move out of production and move to "relatively quickly" areas in lower cost areas in the next five years, including Western China, Indonesia, Vietnam and Bangladesh.

After the business of Qingshan, following Vietnam, Burma and Kampuchea, it will also be commissioned to produce in Indonesia this year. Southeast Asian factories mainly undertake sewing processes, and the fabrics needed are still purchased from Italy and China.

In addition to the transfer of commissioned production, some companies have also set up new factories outside China. TSI holdings, Tokyo's STYLE, invested 1 billion yen and began building new factories in Vietnam since August of this year. Women's clothing brand Honeys will also start production in the new factory in Burma this fall.

It is reported that in the past two years, China's labor cost has doubled, about 5 times that of Bangladesh. The sewing process began to gradually move beyond China because it relied mainly on the latest equipment and did not need too many skilled workers. However, at present, the countries with the ability to undertake sewing and weaving processes in Japan are only China. Therefore, the production beyond the sewing process will continue to be mainly carried out in China.

Yin Guoxin, chairman of CHENFENG group, known as "the largest OEM factory in the world", confirmed to our reporter that since August this year, the orders of international brand customers have been significantly reduced, and the trend of transferring to Southeast Asia is becoming more and more intense. "Not only Japanese brands, but also European and American brands. As time goes on, orders will be less and less. " Yin Guoxin bluntly said.

But he also said that the middle and high grade products of CHENFENG group are still popular, and have the advantages of complete industrial chain and exquisite workmanship. But the high-end products account for only 5%~10% of the order. In the background of winning the international brand by the low end, cheap and fast selling line, it can not compete with the Southeast Asian countries.

According to the relevant person in charge of the China Textile Import and Export Chamber of Commerce (hereinafter referred to as the textile chamber of Commerce), the phenomenon that international brands transferred part of their origin to China began to take place three years ago. For example, the chairman of the Adidas had made a public statement three years ago, saying that China's wages were high and began to move to India, Vietnam and other countries. At that time, about half of them were made in China.

At the end of 2008, UNIQLO's parent company Xun marketing group had formed a joint venture with Hong Kong textile mill, garment factory, Jingyuan and a Bangladesh enterprise to produce fabrics and clothing in Bangladesh. About 85% of the Xun group's products were made in China, but Xun plans to increase production outside China to 1/3, so as to reduce costs and reduce dependence on China.