The Footwear Industry In Wenzhou Is In The Shuffle Stage Or There Will Be Two Polar Weathering Phenomena.

In October 8th, in the background of the financing difficulties of SMEs, the media appeared on the news of the closure of Wenzhou shoe enterprises, relocation, declining profits and difficulties. It was felt that Wenzhou was gradually declining as a "Chinese shoe capital". Then the Wenzhou system. footwear industry And the vitality of fighting against challenges? How should the footwear industry of Wenzhou create a new value chain structure?

Xie Rongfang, executive chairman of Wenzhou shoe leather industry association, said, "Wenzhou shoe making." industry At the present stage of shuffling, there will be the one or two polarization phenomena of "strong Yu Qiang and weaker weaker".

Pan Jianzhong, general manager of giant one group Co., said in an interview with reporters that in the next 20 to 30 years, the footwear industry in Wenzhou will remain a dominant area in China. This judgment is based on the strong scale advantage of the footwear industry in Wenzhou, which is incomparable to other regions in the short term.

In June this year, the implementation plan of transformation and upgrading of footwear industry cluster in Wenzhou, commissioned by the municipal government, said that the high added value of footwear industry was concentrated in the aspects of style design, sales channels, brand marketing and so on. Wenzhou shoe enterprises will transform to R & D and brand direction, while some small enterprises that can not transform will be included in the "leading and matching" cluster development mode. As for the relocation of shoe companies, the government will strive to guide them to form the value chain structure of enterprises headquarters, R & D and sales in Wenzhou and production bases outside the city.

The consensus reached by the shoe industry in Wenzhou is that the footwear industry in Wenzhou has the advantage of first generation in the 7 aspects of industrial scale, superior enterprises, R & D innovation, service platform, brand building, management development and regional characteristics. From this perspective, the "value chain structure of enterprise headquarters, R & D and sales in Wenzhou and production base outside the city" is also based on reality.

In terms of financing, Wenzhou shoemaking enterprises will continue to accelerate the pace of diversification. AOKANG Companies such as Kangnai, Dongyi, red dragonfly and other top ranked companies have been working hard this year to go public in order to solve the long-term capital needs of enterprises through direct financing.