E-Commerce Channel Mapping New Business Situation Of Small And Medium Shoe Enterprises

October 8th hearing recently, the footwear electronic commerce market turbulence is more and more frequent, this makes the sluggish shoe industry worse.

At present, network access services, Internet terminals, electronic payment, credit system, information system, logistics distribution and consumer online shopping habits have been gradually improved and mature. Enterprises can carry out B2C business efficiently and achieve rapid growth in sales performance.

The channel cost of e-commerce is much lower than that of traditional channels, and the sales growth space is huge, fast and efficient, and the environment of online shopping is becoming more mature.

Electronic commerce usually refers to a wide range of commercial and trade activities around the world. Under the open network environment of the Internet, based on browsers and server applications, buyers and sellers do not meet each other's business activities to achieve a new business mode of online shopping, online pactions and online electronic payment, and various business activities, trading activities, financial activities and related integrated service activities.

B2C is the abbreviation of English BusinesstoConsumer (enterprise to consumer), which refers to the direct sale of products and services directly to consumers through the Internet. It is an e-commerce mode mainly based on network retail.

China's e-commerce marketing network shows that over the past five years, with the improvement of Internet penetration rate in China, the development of e-commerce has taken wings, and the volume of pactions has increased by 28% annually. In 2010, the total volume of e-commerce pactions in China exceeded 4 trillion and 500 billion yuan, of which B2C amounted to nearly 500 billion yuan, accounting for 3% of the total retail sales of social consumer goods in that year.

In 2010, the number of online shopping in China reached 185 million.

By June this year, the number of Internet users in China has reached 500 million, and the number and amount of online shopping will continue to grow as the number of Internet users grows.

Last year, China's clothing network sales amounted to 90 billion 300 million yuan, of which 78 billion 20 million yuan for C2C online shopping and 12 billion 280 million yuan for B2C online shopping.

Huang Xiangru, an e-commerce marketing expert, points out that Internet fraud, fake and shoddy and infringement of intellectual property rights have become a prominent problem in the healthy development of e-commerce.

Despite the rapid development and bright prospects of e-commerce in China, credit, payment and logistics, which are pressing on the development of e-commerce, are still insurmountable problems that restrict the development of e-commerce.

After more than 10 years of development, e-commerce has become an important form of economy and circulation in China.

E-commerce has been growing rapidly in China. Even in the most severe financial crisis of 2008 and 2009, the development of e-commerce has not stagnated. In 2008, the B2B paction volume was two trillion yuan and 2009 to 2 trillion and 800 billion yuan.

Some traditional retailers, relying on brand and resource advantages, have made great achievements in the field of e-commerce. As a link between the virtual world and the real world, e-commerce has the logistics, capital flow and information flow, and is considered to be the Internet application that can really pry the real world.

In 2010, the courier company frequently appeared "burst warehouse" phenomenon, and the courier also became a "slow delivery".

The logistics industry has become the biggest bottleneck restricting the development of e-commerce in China. The development speed of domestic logistics industry is obviously not able to keep pace with e-commerce.

The group buying website, which has been on fire for nearly two years, has been on the brink of crisis recently.

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On the other side of the ocean, the group buying industry is also a gloomy cloud.

Huang Xiangru, an e-commerce marketing expert, believes that this is the beginning of the blind expansion of the bubble, and industry consolidation also announced the curtain.

The problem is not only the group buying website, but even the booming B2C e-commerce website is facing a large-scale layoffs crisis.

This year, e-commerce websites have been forced to shut down due to the breaking of capital flows. According to the Shenzhen e-commerce industry association data, 3700 registered e-commerce companies, which closed nearly 500 last year, accounted for 13.5% of the registered businesses.

Before the booming domestic e-commerce, the bubble alarm bell has been sounded.

In recent years, China's e-commerce is gradually merging with the real economy, not only expanding the proportion of retail trade, but also expanding and deepening its application in the fields of production and services. It has become an important driving force for China to pform its development mode and optimize its industrial structure.

Although the e-commerce industry is developing rapidly, there are still some problems to be solved.

Service and integrity are the core of e-commerce, the development environment of e-commerce is not perfect, the relevant laws and regulations are lagging behind, the service supervision system, statistical monitoring system, and industrial investment and financing mechanism need to be established urgently.

In addition, many e-commerce enterprises are hard to make big or difficult to survive, and the extreme shortage of talents is also one of the important reasons.

"Business people do not understand electronics, and people who know electronics do not understand business.

How to train suitable e-business talents is a top priority for developing e-commerce. "

Now e-commerce is hot, e-commerce platform is more, it is indeed to nearly 500 million of the domestic Internet users to provide more shopping options.

But in fact, in addition to the complete range of products, consumers are most concerned about which online stores can buy genuine goods. What is the quality service of the products? Is there any guarantee for the speed of logistics?

At present, group buying is in the ascendant in China, but it is accompanied by chaos, the number of group buying is falsely reported, the price is high, business services are not in place, group buying fraud is endless.

For e-commerce service enterprises, unified service standards need to be established. Lack of credibility has become a major bottleneck in current development.

With the evolution of the life cycle of e-commerce, the convergence and homogenization of e-commerce services will be phased out. E-commerce services will develop towards a more specialized, refined, personalized and integrated industry chain.

And mobile Internet as this year