Tang Dynasty Calling Yiwu? The Biggest Hosiery Market Practices Hard

Recently, a piece of news spread rapidly in the socks industry. The Datang town of Zhuji, the title of "China's famous sock town", has recently upgraded its socks Market in Zhejiang Datang light textile socks industry.

For a time, the new market will have an impact on the Yiwu stocking industry, causing the industry to pay attention to it.

Visiting Datang: the chain market group of the construction industry

The author visited the legendary town in southwest Zhuji.

It is easy to see the prosperity of Datang Industrial Economy from the construction of modern towns, bustling streets and luxury cars on the roads.

Statistics from the Datang Town Committee's propaganda and education center also showed that the town had created a gross domestic product of 4 billion 900 million yuan last year, and about 70 thousand of its 100 thousand live population was an external builder.

The gathering of wealth and migrant population is largely due to the town's leading industry, the socks industry.

There

In 2002, the town built the Datang textile and socks city in Zhejiang. Its annual turnover is estimated to be more than ten billion yuan.

The information provided by Chen Bangwei, a manager of the market, shows that the market is divided into four major trading markets, namely, raw materials, socks, hosiery machines and logistics.

In recent years, in order to adapt to the competitive environment, Zhuji has started upgrading and upgrading the market.

Statistics show that the total investment of the project reaches 2 billion yuan, which will bring new socks Market, stockings flagship store, hosiery headquarters building, stockings Museum, exhibition center, business center, modern textile raw material market, modern knitting machinery market.

That is to say, based on the existing four big markets, Zhuji Datang will build a whole market chain of socks industry.

At present, the Datang new socks Market, which has been reported by many media, is the first phase of the project, with a total investment of 180 million yuan and more than 1300 shops.

It is said that this is also an upgraded version and fourth generation market of the socks Market in Datang city.

"We should say, our

Investment situation: Yiwu socks traders do not go much.

Chen Bangwei said that the tendering and bidding work on the first floor of Datang new socks Market has been completed, and the bidding for the two floor has not been fully started. It may not be possible until the local international hosiery Fair (~20 October 18th) is held.

It is understood that in this market

"The business operators from Yiwu are mainly businessmen in Zhuji, Yiwu, and there are not many real Yiwu people."

Chen Bangwei said.

The author turned around in the market and found that its pattern and decoration are similar to Yiwu international trade city.

And some socks brands from Yiwu, such as "La Sha" and "Meng Na", have large display shops here.

However, Chen Bangwei said that most of them were agents of Yiwu socks enterprises in Shaoxing area, and there were also shops in Datang.

Ms. Ma is the general agent of "Meng Na" in Shaoxing area. In this market, the shop has a total area of about 130 square meters.

She said she moved from the old stocking market.

Industry concerns: will Yiwu socks industry suffer?

After the news of Zhuji's new stockings market came out, Yiwu people were slightly nervous.

At the eighteen chamber forum in Yiwu, there was a posting discussion.

This topic is "Yiwu socks industry hold can not live, the Datang new socks industry market looks very strong" post although some popular, but also reveals the industry's ideas from one aspect.

The competition and cooperation between Zhuji and Yiwu in the field of socks industry have already started.

He Jinyou, Secretary General of the Zhuji chamber of Commerce in Yiwu, said that as early as the early 80s of last century, some Zhuji people came to sell socks near Yiwu's new road.

Up to now, "nearly 50% of Datang socks will be sold through the Yiwu market".

Yiwu's local Hosiery Industry was driven by the market and gradually developed. Zhuji Datang and other places socks industry also flourish after the 80s of last century.

The Datang people, of course, are not satisfied with the development of stocking manufacturing. Apart from passing goods through the Yiwu market, they also pay attention to the cultivation of the market for a long time.

At present, the establishment of a new market group has become an inevitable choice for the town to combine industry with trade and trade to Xingzhen.

However, He Jinyou's reluctance to comment on whether Yiwu's market will create competitive pressure will be too great: "hardware facilities, the market of Datang is constantly improving, and whether it will cause pressure on Yiwu, this market has the final say."

For himself, the two markets of Yiwu and Datang can not be neglected at present.

"The Yiwu market has driven the domestic sales of our enterprises, and the Datang market has promoted foreign trade."

He said.

Some people in the industry are keen to talk about this topic.

Some people think that the rise of professional market segments will put pressure on Yiwu.

"Yiwu socks industry's grades and brand influence have improved significantly in recent years, and are better than competitors."

It is also believed that few foreigners come to China to purchase only one commodity, and the comprehensive procurement cost of Yiwu market is low, so they have more advantages.

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Yiwu businessmen: hard work and hard work to keep strong

Weng Rongjin, chairman of the sock sock industry, seems to have not paid much attention to Datang's new socks Market.

"I've never heard of this."

In a recent event, he said that no matter how the external competitive environment changes, Yiwu socks industry will have broader development space as long as it starts from itself, creates a better business environment and enhances its manufacturing strength.

"The socks industry in Yiwu has accumulated its core advantages. Facing the competitors, the next step is to do better."

Jin Shanfu, Secretary General of Yiwu socks Association, said in an interview with the new newspaper writer.

Jin Shanfu provided information to the author, as "China's socks industry famous city", at present, Yiwu has more than 1400 hosiery manufacturing enterprises and more than 60 thousand hosiery machines, of which more than 50 thousand are imported advanced hosiery machines.

This shows that the overall strength of Yiwu socks industry is in the lead in the industry.

Last year, the total output value of Yiwu hosiery industry reached 10 billion 800 million yuan. According to customs statistics, its export volume amounted to US $688 million.

In recent years, many famous socks brands have sprung up in Yiwu.

Among them, 18 well-known trademarks in China and 3 famous brands in China.

It is worth mentioning that in the 5 years, the "China socks industry logo brand", which represents the highest brand honor of the domestic socks industry, has been in Yiwu for two consecutive times, namely "La Sha" and "Meng Na".

"High-end manufacturing, institutionalized management and brand building have opened a new development for Yiwu socks industry."

Jin Shanfu said that last year, Yiwu's scale socks enterprises with annual output value of more than 20 million yuan had reached 52, with a total output value of 6 billion 700 million yuan.

Next, Yiwu socks industry will continue to enhance its core competitiveness.

Jin Shanfu said that their association will strive to build three integrated service platforms.

First, the establishment of public service platform, such as docking with the creative industries, and conveying more scarce design talents to the industry; two, the establishment of an e-commerce platform for international trade, so that socks enterprises can better "go out" through the virtual market; the three is to establish a standard setting platform, so that more socks enterprises can enhance their manufacturing strength and expand their influence by participating in the formulation of international standards, national standards, industry standards and alliance standards.