The History Of Clothing Development: 15 Major Events In Ningbo'S Clothing Industry

The 15 Ningbo International Fashion Festival entered the countdown. Yesterday, the Organizing Committee of the clothing festival was announced.

These 15 major events include the landmark events in the pformation and development of Ningbo's garment enterprises, such as YOUNGOR's acquisition of Hongkong new Ma, the most overseas acquisition of China's apparel industry; Bo Yang Group's sales of 34 million 680 thousand yuan on Taobao network, the highest record of China's e-commerce history; Taiping bird group not to pretend to be fashionable, becoming China's "fast fashion" pioneer; Shenzhou competitiveness ranks first in the national knitting industry, reflecting the development of Ningbo garment enterprises from different aspects.

For the first time, the "500 most valuable brands in China" were selected for the first time. The textile and garment enterprises in Ningbo accounted for seven seats. Xiangshan won the laurel of "China's famous knitted city"; Ningbo built the University of textile and clothing 10000; the Ningbo clothing Museum opened; the history of "Hong Bang clothing" was the first and Ningbo clothing began to pass. The history of Ningbo's garment industry was reviewed and combed, and the unique competitiveness of Ningbo's clothing industry in the international and domestic markets was described in detail.

The fifteenth Ningbo International Fashion Festival is approaching.

At this time, if we cast our eyes on the past and pass some time to touch the sweet smell of sweet scented osmanthus 15 years ago and the seasons of five colored neon, we will return to the origin of the story -- the starting point of the coexistence and prosperity of Ningbo garment industry and Ningbo clothing festival.

Then we went down the river and saw a splendid history of the modern clothing industry in Ningbo.

Yesterday, the Organizing Committee of the fifteenth Ningbo International Fashion Festival announced 15 major events in the development of Ningbo's clothing industry. This is another interpretation of the history of industrial evolution in the past 15 years. It not only helps us comb the past, but also shows us the future.

Ningbo has a "international clothing festival"

In October 6, 1997, Ningbo ushered in the first large-scale economic and trade activity in history: the Ningbo international clothing festival.

The first Ningbo clothing festival will be held for 5 days. Among them, there will be 241 exhibitors at the fair, 108 overseas and 450 booths, with a turnover of 3 billion 230 million RMB.

Nowadays, the annual clothing festival has become a major event in the economic and cultural field of Ningbo. It has built a bridge between Ningbo and the whole country and even the rest of the world.

The fifteenth Ningbo international garment Festival, held in October this year, has formed nine major events, with an exhibition area of 45 thousand square meters. It has become one of the largest comprehensive clothing professional fairs in China.

Ningbo Fashion Museum opens

In October 13, 1998, the Ningbo Museum of clothing officially opened in Yue Hu, displaying more than 600 objects and more than 300 historical materials, more than 500 pictures, including clothing making tools such as "Sheng Shi" sewing machine made in the United States 100 years ago, and 60 years ago, the guide to tailoring tailoring.

Ningbo clothing Museum highlights the historical evolution of Ningbo's clothing, Ningbo clothing is the birthplace of Chinese clothing, "red gang tailor" historical characteristics.

At present, the Ningbo clothing Museum has moved from Yue Lake to Ningbo (Yinzhou) Museum.

"Day and night banquet" to sing the song of the century

During the third Ningbo international clothing festival, Shanshan Group launched the "sky and night banquet" in the world's first collection building, Ningbo "Tianyi Pavilion", and the world famous models such as Chen Juanhong, Marry Ma and Louis attended.

"Day and night banquet" is ingenious in conception. It combines ancient culture with modern fashion, sparks sparks, and sings the great song of the century.

"Day and night banquet" on behalf of the Chinese clothing industry in France fashion channel FTV broadcast, attracted a lot of praise at home and abroad.

Taiping bird leads Chinese fashion "fast fashion"

In 2000, Taiping bird launched the idea of "no clothes for fashion" and differentiated competition ideas, creating a "fast fashion virtual development mode".

As the leader of fast fashion in China, Taiping bird adopts the product positioning of "parity, fashion and variety", and launches more than 7000 new products every year. It uses the brand virtual joint operation mode of "creative design + terminal network" to realize the rapid pformation from clothing production to brand operation and fashion manufacturing.

In 2010, the overall sales of Taiping bird group exceeded 5 billion 300 million yuan, sales of clothing exceeded 3 billion yuan, and maintained a growth rate of more than 40% for several years.

The history of Hong Bang clothing history

In 2003, the history of Hong Bang clothing was held.

Ningbo red gang occupies an important historical position in the history of Chinese clothing, but in the history of all kinds of clothing history that has been published, there is no chapter on their achievements in clothing.

The publication of the history of Hong Bang clothing has filled this gap. It is the first academic book to systematically and comprehensively reflect the emergence and development of Ningbo red gang. It is also an important historical contribution and historical position for further understanding the emergence and development of Hong Gang, as well as an important historical contribution and historical position of Hong Bang in the history of Chinese clothing.

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China Fashion Forum moves to Ningbo

During the seventh costume festival in 2003, the Chinese costume forum was first moved to Ningbo.

With the theme of "new industrialization road of garment industry", the forum will focus on information technology to promote industrial development, garment industry cluster development, enterprise resource planning, and urban garment industry construction.

Ningbo built 10000 universities for textile and clothing

With the increasing demand for garment talents in garment enterprises, Ningbo garment Career Technical College is born because of pportation.

In order to further develop clothing professionals and integrate academic resources, in October 2004, the Zhejiang provincial government approved the merger of Zhejiang light textile Career Technical College and Ningbo garment Career Technical College to form Zhejiang Textile and Fashion College.

This is after Ningbo University, Zhejiang Wanli University, Zhejiang Polytechnic Ningbo Polytechnic Institute, Ningbo another ten thousand people's full-time university.

Xiangshan wins the title of "China's famous knitted city"

The knitting industry in Xiangshan has a long history, and has formed a relatively complete industrial chain of weaving, bleaching, dyeing, printing, finishing, embroidery and garment making. Many famous international brands such as Piao Ma, Nike, Valentino and other famous brands have set up a licensed processing factory here. Xiangshan's local knitting brands such as giant hawks and Wei Shen have also risen.

In 2004, Xiangshan county was awarded the title of "China's famous knitted city" by the China Textile Industry Association.

In November 22, 2010, after the reexamination of the China Textile Industry Association, the title of "China's famous knitting city" was again awarded to Xiangshan county.

"China's 500 most valuable brands", Ningbo clothing occupies seven seats.

The clothing festival has provided a better display space and platform for Ningbo clothing, and many garment enterprises have built their own brands.

Among the 500 most valuable brands in China, 7 brands such as YOUNGOR, Shanshan, Vico, Luo Meng, Bo Yang, PE Luo Cheng and Luo Zi were listed on the list, and Ningbo garment enterprises accounted for seven seats.

Among them, YOUNGOR has become the first brand of China's textile industry with 8 billion 961 million yuan brand value.

At present, the clothing industry of our city already has 20 famous brand products and 25 well-known trademarks in China.

Shenzhou ranks first in the knitting industry in China.

In November 15, 2005, Shenzhou International Group Holdings Limited was successfully listed in Hongkong, and its net assets increased from 620 million yuan to 1 billion 710 million yuan.

The Shenzhou group has introduced the world's most advanced equipment from Europe by raising $100 million from the stock issue, and has incorporated a series of innovative technologies in the warp and weft threads of the fabric.

In those years, in the evaluation of the national knitting enterprises of China Textile Association, Shenzhou knitting industry ranked first in the domestic industry and became the largest knitting enterprise in the country.

"The same song."

In October 23, 2006, the Ningbo International Fashion Festival was founded 10th anniversary, and hosted the "one song, Luo Meng" large-scale cultural evening party hosted by CCTV's "one song" column.

The stars of the evening party were shining and huge. Once again, they showed the brilliant achievements of Ningbo clothing since the reform and opening up to the whole nation, and widely and profoundly publicized the status of Ningbo clothing at home and abroad.

David settled in Ningbo

In October 2006, during the tenth Ningbo international dress Festival, the bronze statue of David, which was copied from the Florence town hall of Italy and copied from the original 1:1, was located in Ningbo. This is the first time that Florence city hall has presented a replica of David's statue to foreign countries.

In response to the profound friendship of Florence, Ningbo presented a replica of Hemudu Site's "double bird Chaoyang" and the Southern Song Dynasty warrior stone inscription to Florence.

The bronze statue of David settled in Ningbo has also become a classic of Sino Italian exchanges.

YOUNGOR acquisition of Hongkong new Malaysia

In 2008, YOUNGOR group completed its acquisition of KELLWOOD's core menswear business, Hongkong Xin Ma group, with a net asset price of $120 million. It was the largest overseas merger and acquisition case in the domestic textile and garment industry.

YOUNGOR not only took up the internationally renowned brand ODM business of Singapore and Malaysia group, but also had five authorized licensing international brands such as Nautica and PerryEllis, and gained strong design and development capabilities, international management capabilities and distribution networks all over the United States, thus forming one of the largest textile and apparel industry chains in the world, which has far-reaching impact on peers and even the whole country.

The Expo is approved by UFI.

In December 2009, Ningbo international clothing and Accessories Fair was successfully certified by the International Exhibition Industry Association (UFI).

The international exhibition Federation has the world exhibition industry "United Nations". From 2007 to 2009, the international exhibition Federation Asia Pacific business development department visited the Ningbo Expo three years in a row. At the annual meeting held in Croatia in November 25, 2009, it passed the motion of "approving the Ningbo international clothing and Fashion Fair to become an UFI certification Exhibition" by the form of membership voting. The Ningbo fair was successfully promoted to the "international highest level exhibition".

Bo Yang net sales to create China's most

In November 11, 2010, it was a day of development history.

As of 12 pm, sales data of Taobao mall show that the sales volume of Taobao mall has exceeded 21 million 560 thousand yuan, ranking the highest in all categories of Taobao sales champion, creating the highest record in the history of e-commerce in China.

On the same day, Bo Yang Group's online sales in Taobao mall reached 34 million 680 thousand yuan, becoming a new benchmark for online shopping in Ningbo.