Gile Dufour, French Fashion Designer Of Ordos

Gile Dufour, French fashion designer of Ordos (Gillesufour).

The famous French fashion designer has been joining Ordos for three years.

At the beginning, the closed circle he called his choice was "Oriental adventure". Of course, there were also comments from the world that he just made a pension in China.

There is, of course, an adventure, but the old saying is not necessarily as sound as it sounds.

People who know him will know that Du Fu's struggle for years is to get out of the shadow of Karl Lagerfeld, the Chanel soul figure who had worked with him for 15 years, and that China was not his first attempt at KarlLegarfeld.

In Europe, he not only joined other companies, and even launched personal design brand, but even after breaking up with Carle for many years or even deliberately not contacting each other, people introduced him as "Lagerfeld's right arm".

China has made him behave differently.

A funny detail is that when he first came to China to be the "boss", the way he treated his assistant was exactly the same way that Farag Field used to deal with him.

But in the end, in order to express his dependence on and appreciation for the team, Du Fu printed the cartoon head with his two assistant, Sarah and Bei, in the coat lining.

"Here we are like a family.

Yes, my Bei! "

Can this be seen as Du Fu's psychological escape from Carle?

Lagerfeld's key step is certainly not the only step.

Gile Dufour Exchange&Change

People may think that Gile Dufour worked for Ordos group as an "Oriental adventure" in his career. But what he wants is just to change - find himself and stay away from Carle.

Lagerfeld.

In September 1st, the biggest worry of the Erdos Group's photographic team did not happen.

The previous night's heavy rain was just a brief stopover, taking away the last glare of summer. At this time, the sky was blue and autumn was cool. It was suitable for them to start shooting the 2012 spring and Summer International Women's wear product atlas.

On the outskirts of Beijing, nearly 10000 square meters of grass, they temporarily expropriated a white wedding tent. Two days later, a western wedding with purple will be held.

But now, there are no flowers, red carpet and champagne. It's just a hot and airy warehouse. There are more than 10 display shelves full of new samples in spring and summer.

Gile Dufour, the artistic director of Ordos group, GillesDufour, a French fashion designer who worked for Chanel for 15 years.

Was he the soul of Chanel, Carle?

Lagerfeld, the artistic director of KarlLegarfeld, is now a Chinese cashmere fashion brand.

Du Fu has worked full-time in Ordos for three years in China. In the past three years, the price of the old villa area in Beijing has been four times higher than the opening price.

But this is not worth mentioning compared with the appearance fee of Liu Wen, the beloved supermodel.

Du Fu only cares about making his women's attire look perfect, and the Ordos group, whose annual sales income exceeds 23 billion yuan, gives him plenty of budget.

Facts have proved that Liu Wen is the best choice.

Standing in the undulating pine woods on the edge of the lawn, this global supermodel ranked sixth and the first Asian girl can still be joking with the staff for a second, and the next minute the lips are tiny and the eyes are in place to make the photographer satisfied.

"Very good!

That's right! "

Xiaomei, the photographer, put down his camera and looked at the film displayed on the apple notebook.

"Change!"

The photo assistant called again.

Change "Change!"

Perhaps it is the voice of Du Fu.

Three years ago, he decided to come to China to work for Ordos. Foreign media generally referred to his action as "Oriental adventure". In fact, Du Fu only wanted to change - he needed to leave Carle.

Lagerfeld En.

They worked together for 15 years, and every time they introduced dufl from "Carle"?

The cliche of Lagerfeld's left arm and right arm began to disregard the fact that he had left the latter for nearly 15 years.

Du Fu first came to China in April 2008, and the Frenchman who knew the fashion industry immediately found himself a Chinese market broker.

Through the arrangement of brokers, Du Fu once visited the market in Shenzhen, Shanghai and Guangdong, attended industry meetings, and was hired as a "honorary design art consultant" in Shenzhen by a wool textile product research and development center.

But Du Fu's development in China has not made much progress. Until August 2008, he met Zhang Zhicheng, the former executive director of Ordos group at the conference of the top 500 Chinese enterprises, and the whole story began to have a dramatic turn.

Around 2007, Ordos group acknowledged in its annual report that the profit margins of textile and garment industry are being continuously compressed.

Ordos produces nearly 10 million cashmere products annually, occupying 40% of China's cashmere market share, and half of its products export, accounting for 30% of the global market.

But such a huge export is mostly OEM, with a gross profit margin of only 10%, which is far below the gross domestic product margin.

Moreover, such export business is highly susceptible to factors such as international trade friction and RMB appreciation.

Before and after 2008, the financial crisis led to a sharp drop in global consumption level, and Ordos's business income on cashmere products dropped by 34.21% over the same period last year.

The Ordos group, which was in a low ebb, decided to expand the domestic market in 2008.

But for domestic sales, we need an art director to develop new fashion series.

"Ordos is not a blank sheet of paper, it has already been filled with everything, so we need a master to pick it out."

This is Zhang Zhi's expectation. As for the hard conditions of finding this person, "at least it is the artistic director who has worked for the international top brand for over five years."

In the evening of August 30, 2008, Zhang Zhi met Du Fu.

"Are you willing to serve Chinese enterprises?"

Zhang asked.

This is one of the questions that Chinese people most like to ask foreigners.

But the requirement of Erdos is very special. They want the other party to work full-time for Ordos. Chinese clothing companies used to cooperate with the famous fashion designers or their studios all over the world in the form of project.

He said he was very willing.

The Ordos group later sent Zhang Yiling, who worked for the sub brand 1436, flew to France to talk with him and finally finalized the contract.

Zhang Yiling, 30 years old, is now vice president of the Ordos Cashmere Group, and is also the protector of these international designers hired by the company. Apart from Du Fu, a Japanese designer is designing a Menswear series for Ordos.

According to Zhang Yiling, the contract was not signed in November 2008, and Du Fu ran to Beijing to work.

"I want to first recognize the company, and then trust my boss, so I will be happy to accept this kind of work."

Dufour was wearing dark glasses under the shade of the tent door. Liu Wen and the photographer worked in the distant location.

There was no cloud in the sky. He took off the blue soft leather flat shoes and laid bare feet on the grass. "Hey!

The grass is really comfortable. You should try it! "

Sitting beside Du Fu is his two most important Chinese assistants, who have been pregnant for more than 5 months and are proficient in English, French and Japanese Bei. Sarah

Du Fu tried Sarah's sneakers and reluctantly dropped half of his own feet. He managed to take two steps and everyone was laughed.

This is a very easy moment for them for a few days.

Before that, Du Fu and his assistant designers had been working in the office for many days in order to prepare the clothes for the outer shooting.

They should sort out all the samples of the season and check the production bill.

This is the last moment of the garment production cycle in a season: after five months of design, print, modification and model photography, for designers, the dealer order meeting that will be held in a week is like a final exam.

But for Du Fu, these tasks are more tedious than Chanel.

The employees came to the enemy in the afternoon, and Carle usually appeared in the evening.

Although there will always be a message in advance: "Carle is on the way, everyone is coming to the studio, quick!"

But it only makes everyone nervous.

"Here we are like a family.

Yes, my Bei! "

Apart from his team members and bosses, he has no other Chinese friends.

"My father is a stock trader, my mother is a housewife. My father died when I was 22 years old. 10 years later, my mother had gone, but this was life."

"I need someone to be with me," said Du Fu.

Whenever I come to China and stay in a hotel alone at night, I feel very lonely and very bad. "