Traditional Clothing Enterprises Have Introduced E-Commerce &Nbsp, And Promoted The Pformation And Upgrading Of Industries.

With the deepening of network

As we all know, through a large number of forerunners such as Taobao, the market has spared no effort in fostering, guiding users' consumption thinking and consumption habits. Websites have greatly strengthened the user experience, and constantly introduced new products that meet the needs of users, making the difference between online shopping and field shopping smaller and smaller, and even surpassing some aspects.

Nowadays, the field of clothing e-commerce has entered a period of rapid growth, and has begun to explode and become a new favorite of urban white-collar workers.

Traditional clothing enterprises have also tasted the sweetness of e-commerce, driving the pformation and upgrading of the garment industry.

The main reasons for the introduction of e-commerce in traditional clothing enterprises are: first, the general trend of international development.

Nowadays, in the developed countries of Europe and America, because of the maturity and standardization of the B2C market, most residents have the experience of buying clothes through the Internet.

According to the data of China Electronic Commerce Research Center, the distribution of e-commerce websites is ranked first, and the development momentum is fast.

The Chinese market is not inferior to Europe and the United States, but the current development is obviously lagging behind the international market, and the development space is huge.

Second, user needs are baton.

As the pace of life continues to accelerate, more and more urban white-collar workers choose online shopping clothes, especially brand clothes.

Traditional clothing enterprises have almost lost their core competitiveness when facing major changes in their working habits and habits.

Faced with such a situation, the best way for clothing enterprises is not to evade, but to take.

Third, clothing manufacturers can gain profits by reducing e-commerce costs and improving efficiency.

The rate of return on investment is 10 times higher than that of the company which uses e-commerce technology to reduce the cost of procurement management.

Traditional clothing enterprises have introduced e-commerce to drive the upgrading and pformation of the industry. However, due to the lack of effective market research and research, and lack of effective guidance, the expansion of the scale of social clothing production is mostly blind and short-sighted.

In recent years, although China's apparel market has been developing rapidly, the degree of marketization is still not enough, the information flow is not smooth, the competition opportunities are not equal, and the business enterprises are not equal to each other.

Under the background of this garment industry, sponsored by the China Electronic Commerce Research Center (100ec.cn) and China apparel network (efu.com.cn), the 2011 China apparel industry summit jointly organized by the Organizing Committee of Ningbo International Fashion Festival will be held in Ningbo in October 20th. The conference will be held in Ningbo in October 20th. The procurement will be an important part of the fifteenth international clothing festival.

Among them, the summit will focus on how to embrace the wave of e-commerce in the garment industry, and will bring together more than 300 top domestic clothing suppliers.

At present, some of the speakers have been confirmed. Some of the participating businesses include: Fan Kai pin, Yintai network, Baidu music cool sky, walking show network, PAYPAL, Masa Marceau, Ruijin Lin, Yi He information, China Post Express purchase, Shanghai business school, Xinbai online shopping mall, nun dress, China clothing network, Hui Hai science and technology, leading group network, clothing net and so on.

In addition, Taobao, Jingdong mall, Dangdang, Mcglaughlin, Monroe fashion and so on are being confirmed, and there are hundreds of traditional clothing brand enterprises.