Brand New Design Leads China'S Clothing Consumption

A few days ago, "

In 1950, Amedeo Ferrante (AmedeoFerrante) founded Ferrante (Ferrante) brand in Italy's Lancia Nor (Lanciano).

"Maybe only by the sunshine and sea breeze of the Mediterranean can we produce such beautiful products. Ferrante's original colors.

Since 1950, Ferrante has always adhered to his own ideas. Their factories are growing day by day, and their product lines are becoming more and more abundant. They deliberately stick to the men and women in Italy.

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When the second generation of Ferrante, Gianfranco Ferrante (GianfrancoFerrante) and Kamien Ferrante (CarmineFerrante) brothers took charge of the family industry, Ferrante (Ferrante) has become a well-known brand in Italy. They are not limited to the industry in Italy. They are hands-on design, opening up young designers from all over Europe and putting their eyes on the whole world. Under their efforts, Ferrante (Ferrante) has changed from a famous brand in Italy to an international brand.

Years later, in London, Paris, Zurich, Dusseldorf, Moscow and Helsinki, people began to like Ferrante as well as the Italians throughout Europe. Thereafter, from New York to Dubai, from South Africa to Hongkong, people all over the world began to love Ferrante's products. Many Middle East customers even sent people to Ferrante's headquarters in Italy every year to buy their own season.

Because they believe that this small "F" is the pronoun of quality and fashion.

As a long history of clothing brand, Ferrante (Ferrante) brand inherits the essence of the past, but also complies with the trend and constantly innovates.

Any product of Ferrante (Ferrante) brand will be known as real Italy manufacturing if you have only one upper body.

Using design to guide China's consumption trend

2011 in autumn and winter, Ferrante (Ferrante), with its flagship knitted sweater as its main player, continues the traditional classic advantages of exquisite workmanship, comfortable and soft and colorful colors. Many overseas outstanding models are invited to play the charming and elegant fashion art of Ferrante (Ferrante), showing the 2011 autumn and winter series of distinctive practical wear functions and fashionable mix and match charm to guests and customers.

In an exclusive interview with reporters, Mr. ParideAlbanese, director of the brand design, said that China is now the most important market in the world. Many internationally renowned brands are now opening stores in China, and Ferrante began to conduct detailed research on the clothing and consumer market in China at an early stage. Pan Lide,

For Chinese consumers, Ferrante not only has a pure Italy lineage, but also combines many Chinese consumers' favorite design elements, which contain both the latest trend of international popularity and the integration of Chinese elements in the design.

"In Europe's clothing consumer market, there is a prevailing fashion of" doing the old ", but Chinese consumers may not fully accept it. Chinese consumers prefer new things, but as time goes on, international consumption trends will have an impact on China's consumption concept, and Chinese consumers will slowly accept and take it as a new consumption concept.

ParideAlbanese (Pan Lide) said, "in order to better understand China's clothing consumption market and the consumption habits of Chinese consumers, I will stay in China for a period of time to do a more detailed inspection so that I can do better in fashion design."

In the view of ParideAlbanese (Pan Lide), no country's clothing consumption market can be separated from the international fashion trend and exist independently. Therefore, combining the latest international fashion trends with the latest clothing materials, combined with the unique national elements of China, will make the pure Ferrante brand of Ferrante (Ferrante) more successful in China.