Children'S Shoes Are Built And Exported To Shoe City &Nbsp; The First Industry Alliance Is Expected To Be Born At The End Of The Year.

Following the success of the brand of women's shoes, Children's shoes It is also seeking the second industry development. Because of its dependence on exports, 10 years ago, the shoes that had already gained popularity all over the country were hard to find in high-end shopping malls in China. Recently, the seminar on "conspiracy for future development" of the children's shoes enterprise was held at the shoe export city of China's women's shoes, and more than ten children's shoes represented by the enterprises in the District, city, District, city, county, etc. were recognized as hot issues of financing and sales channels. The participating enterprises indicated that the children's shoes should be developed together and take the road of industrial development to support the first development of children's shoes. industry The alliance is expected to be born at the end of this year in the Chinese women's shoes city.

　 Visa difficult financing

Children's shoes appeal to Baotuan development

A company specializing in the production and sale of children's shoes, Wei Wei Li Shoes Co., Ltd., has already tried to open the US market in the traditional market of Russia, and other children's shoes, but has been refused the visa in the hands of the American exhibition invitation letter. "The strength of a single enterprise is too thin." Yang Xiaoyong, chief executive, said that the children's shoes are very popular with the international market. However, if they want to integrate into the international market, they can not be completed by a single enterprise.

At the same time, Yang Xiaoyong also expects local governments to give financial support to the children's shoes industry. Wei Li children's shoes, which have been exported for four or five years, are the most scarce funds in the four or five months after the Spring Festival. It is easy to break the capital chain. Liao Caiwei, the head of the famous billion million children's products limited company, said that if the loan amount is small, it is unwilling to guarantee it. Large amount loans need large amount of assets pledge, and the proportion is not high. According to the introduction, similar children's shoes enterprises need to raise the amount of financing is not high, and mostly for short-term financing. Many enterprises are trapped in financing difficulties because they can not meet the requirements of bank mortgage assets.

Wang Fuquan, President of Yongsheng Town Footwear Association, also said that at present, there is no long-term strategic development goals and brand awareness of the children's shoes enterprises, resulting in the development of the footwear industry in the coastal areas, such as raw materials, moulds, machinery and other supporting industries, which has seriously restricted the development of the industry.

　 Changing "fragrance outside the wall"

Development needs to build its own brand

Pan Hongwei, chief executive officer of shoe export, pointed out that the number of children's shoes enterprises is much better, but scattered and lacks unified integration. 70% of the children's shoes are produced by the well-known national franchise window, but due to over reliance on the middleman and other middlemen, the enterprises are basically OEM, and consumers do not know that they are "built up", resulting in the lack of regional brands.

Wang Fuquan is the representative of children's shoes enterprises founded in the market. He has witnessed the development of children's shoes in the past 20 years. He said that the fields of research and design, shoe making molds and other fields were all in the leading position in the country. But now some of the children's shoes enterprises are too dependent on export trade, and their advantages are being overtaken by the coastal children's shoes enterprises.

According to the introduction, the children's shoes enterprises, which once favored the domestic market, were tempted by the export market. They had been transferred to the export market and had been addicted to the OEM processing. They did not form their own brands. The embarrassment appeared in the development of "flower in the wall and fragrance outside the wall". Now the children's shoes enterprises are making great efforts to transform the domestic market and create their own brands to achieve the second industry development of children's shoes. Facing the embarrassment of the development of children's shoes enterprises, the relevant departments are also actively relying on the resource advantages of the "brain center" of the Chinese women's shoes city to facilitate the healthy development of the children's shoes enterprises. {page_break}

　 Build 7000 square meters exhibition area

Shoes for children

In view of the long-term development pattern of children's shoes enterprises, Liao Cai Wei, chairman of the 100 million children's products Co., Ltd. believes that at present, the vision of some children's shoes enterprises is not long enough to enlarge the competition among local children's shoes enterprises. In fact, everyone's development is good, and the overall influence of children's shoes will be bigger and bigger. Children's shoes enterprises attending the meeting also believe that if they indulge in OEM processing and do not pay attention to the construction of their own brands and trade channels, children's shoes enterprises still face many difficulties to catch up with the first big industrial development in the early part of this century.

In order to solve the practical difficulties faced by the children's shoes enterprises in the process of transferring to the domestic market, the shoe export operators specially set up 7000 square meters of space as the exclusive exhibition area for children's shoes, and unify the packaging of the children's shoes. It will also provide professional services for children's shoes enterprises, such as export orders, foreign trade, finance, e-commerce and so on, and boost the growth of the children's shoes industry in an all-round way. The famous children's shoes enterprises, such as billion meters, and so on, have already signed up for export shoes city. The convergence of these children's shoes enterprises will eventually form an exhibition area for children's shoes, which is convenient for buyers from both home and abroad to purchase children's shoes.

In order to achieve the second leap, children's shoes enterprises need to start with brand building, improve the quality and safety performance of children's shoes, pay special attention to the R & D design of the industry, and increase the added value of children's shoes. Xu Haiyu, Deputy Secretary General of the provincial Leather Industry Association, told the reporters that the children's shoes enterprises should establish a sense of teamwork, and also need to further improve the supporting industries for children's shoes industry. According to the introduction, the children's shoes will realize the second industry development through the implementation of brand strategy, and then become the regional brand that affects the international and domestic footwear industry.