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How To Become The Biggest Enterprise In The Country?

2011/10/17 10:20:00 25

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Successful Analysis Of Snow Chi

What kind of enterprises can a company be able to compare with the PRD and the Yangtze River Delta?

In the mid 80s, too many depended on

Fake and inferior

When the manufacturing enterprises started to die, a once lost enterprise in Handan was reborn.

In 90s, there were too many big businesses.

Diversification

In the trap of death, a company in Handan is getting healthier and healthier.

Around 2008, there were too many export oriented manufacturing enterprises in the world.

financial crisis

In the middle of death, the enterprise in Handan still lives very moist.

This enterprise is

Snow Chi

A county run enterprise with only a dozen people and several broken guns at the beginning has now developed into an international conglomerate of more than 10000 employees and assets of about 6000000000.

At first, the main business of snow Chi was production and sales.

Down Jackets

。

This is a dangerous business, because the business can only be "in the winter" when it is busy for a year.

But the snow cicerones went farther and farther in this dangerous chess game. They first became famous in the down garment industry, and later they were also famous in the related clothing and home textile industry. Later, they set up sales companies in countries such as the USA, France, Czech, Hongkong and other countries and regions, and successfully developed "TOMMYKING", "APOLLO", "JEANNELOU" and "one thousand and one night" brands including "snow Chi".

In this way, it has become famous internationally.

What is even more interesting is that nowadays, Pierre Cardin's international first-line brand is very common in China's sales of down garments ranging from 800 to 1000 yuan, while the snow group has been producing and selling high-end feather garments with a single item ranging from 2000 to 3000 yuan.

For China's garment manufacturers, this should be a great achievement.

Of course, the increasingly prosperous winged snow is not just a clothing and home textile industry. It has already intervened in real estate and wants to involve in ecological agriculture.

Green environmental protection

The benefit agriculture project.

After all, the myth of man is broken, but fairy tales are not, because it sticks to the purest value.

The reason why Xue Chi can create a growing fairy tale may be in the simple answer of chairman Wang Hongjie: "the success of snow Chi, I think the most fundamental thing is persistently adhering to the" people sincere product truth "business philosophy.