The Status Quo Of Zhengzhou Women'S Trousers: More And More &Nbsp, Leading The National Garment Industry

[strategic positioning]

Regional coordinated development of the whole country

We should give full play to the geographical advantages of East and West and south to north, speed up the agglomeration of production factors, strengthen the strategic pfer function of the eastern region's industrial pfer, the western region's resource export and North South regional exchanges and cooperation, accelerate the construction of modern comprehensive pportation system, promote the development of modern logistics industry, and form an important modern comprehensive pportation hub of the country.

Support the development of brand clothing industry

Cultivate some famous brands with international influence.

The industries of automobile, electronic information, equipment manufacturing, food, light industry, new building materials and so on will be bigger and stronger, so as to pform and upgrade the chemical, nonferrous, steel and textile industries with traditional advantages, and speed up the elimination of backward production capacity so as to form a leading industry group with strong driving force.

The development scale and level of clothing, fabrics and home textiles will be improved, and the development of brand clothing industry will be supported.

We should speed up the adjustment and pformation of old industrial bases such as Luoyang, Anyang, Xinxiang, Pingdingshan and Nanyang to support the sustainable development of Jiaozuo, Puyang, Sanmenxia and other resource-based cities.

Support the organization to implement a number of major science and technology projects, strengthen technological innovation, and promote Zhengzhou and Luoyang to become an important industrial innovation center.

We should improve the service system of innovation and entrepreneurship, and support the accelerated development of innovative enterprises.

We will promote the construction of state-level public service platform for inspection and testing.

We should encourage and support high-quality capital, and accelerate the merger and reorganization of advantageous enterprises across administrative regions.

Cultivate some famous brands with international influence.

The State Council's Guiding Opinions on supporting Henan to speed up the construction of the Central Plains Economic Zone.

In the past 5 years, the textile and garment industry in Zhengzhou has achieved 100 billion scale, and Longhu, Baisha and Yulong three major textile and garment production bases.

Zhengzhou will be built into China's "trousers industry capital", creating a state-level brand or well-known trademark 3~5.

This is the 5 year of the textile and garment industry in Zhengzhou.

From this plan, we can see that Zhengzhou has high hopes for this once dominant industry in the country.

In fact, the strong rise of women's trousers in Zhengzhou over the past few years occupied half of the country and led the national market.

Next, the direction of Zhengzhou clothing is to march to the brand and build the central fashion capital.

Zhengzhou trousers industry leads the whole country

In August 19th of this year, Zhao Fangdong, who runs the Zhengzhou trousers brand M·SUYA in Xi'an, came to Zhengzhou and joined hundreds of national trousers dealers to attend the award ceremony of top 100 distributors in trousers industry.

Quite a few people in the top 100 distributors are Zhengzhou trousers, such as M·SUYA, Ya Li Da, Tai Ke Si, Sen Sen, ESEY, nlun and so on.

There are more than 1500 garment enterprises in Zhengzhou and the majority of trousers industry enterprises.

Over the years, Zhengzhou's women's trousers have been strong in the whole country.

In the view of Qin Zicheng, President of Zhengzhou clothing association, Zhengzhou trousers industry, especially the women's trousers industry, has been well deserved in terms of size and quantity. The status of the national trousers industry center is well deserved. If there are more famous trademarks such as M·SUYA, dun Sen and Ya Li Da, the title of "Chinese pants industry capital" is not Zhengzhou's Zhengzhou.

[brand road] big star endorsement of Zhengzhou clothing

This is an era of relying on brands to fight the world. Only quantity but no loud reputation is hard to win.

In May 2010, Zhengzhou made the first selection of the ten major clothing brands in Zhengzhou, namely, M·SUYA, Yali Da, Tai Ke Si, Sen Sen, ESEY, Golo Doris, deyston, nun, Long Qingxiang, and happy house.

In March 29, 2010, Beijing, China International Exhibition Center, the largest and most costumes in China, was held at the eighteenth China International costumes fair. The 6 top garment companies in Zhengzhou, such as Ya Li Da, M·SUYA and Sen Sen, were first reported to the group.

At this exhibition, senior beauty Xu Qing signed a contract with Zhengzhou fashion brand Ya Li Da to endorse Zhengzhou women's trousers.

In March 29, 2011, in Beijing, Zhengzhou clothing brand again fought the Chinese costume fair. This time, the appearance of Donnie Yen, a kungfu star, was a sensation. He was a 6 man Zhengzhou men's wear brand.

Over the past 6 years, Donnie Yen has been watching the brand of his endorsement just like himself. From the small to the big, from the unknown to the naming industry, Donnie Yen cherished the friendship with the costumes.

However, compared with the mainstream brands such as seven wolves, nine shepherd kings, brother brothers and good news birds, Zhengzhou trousers brand can not match it.

Therefore, Zhengzhou clothing people's next goal is: "open a large store, open a good store, enter the mainstream of China's clothing industry."

[Zhengzhou planning] five years of textile and clothing to achieve 100 billion scale

In July 2009, Zhengzhou textile and garment industry development special planning was approved by experts. The plan clearly put forward the goal of 5 years: by 2015, Zhengzhou's textile and garment industry achieved sales income of 105 billion yuan; construction of Longhu, Baisha and Yulong three major textile and garment production bases; Zhengzhou became China's "pants industry capital", and the production and sales scale of trousers products ranked first in the country.

By 2015, the annual sales revenue will exceed 1 billion yuan, and the number of enterprises will be about 10. The annual sales revenue will exceed 30 yuan, and more than 30 enterprises will be established. A national brand or well-known trademark 3~5 will be created; the 5~6 family of listed enterprises will be cultivated or introduced; and the national level enterprise technology center will be built.

Planning shows that on the basis of the existing industrial chain, Zhengzhou will upgrade the industrial chain and promote the industrial agglomeration effect.

From the processing of trousers industry as the core, the core of brand building is gradually shifted to the core of the value chain of design, creativity and so on after 2013.

The key supporting accessories and dyeing and finishing links should be purchased from abroad to local production, so as to realize the one-stop service of R & D, production and marketing of surface accessories and dyeing and finishing.

At the same time, we should strengthen the links of all links in the industrial chain, and ultimately achieve a complete, tight and flexible industrial chain.