There Are Three Kinds Of People Who Must Be Involved In Sales.

Act as Sale People, we are always in constant entertainment, meals, trade shows, or all kinds of seminars, also known as "expand the connections". Some people have gained a lot of money and achieved fruitful results. Come to nothing What is the difference between "fade out of the rivers and lakes"?

Some people will be very uneasy to say: "it is not looking for potential customers! Is there any other flowers around?" the truth is right, but this thinking is too narrow. To think deeply, is it sales? Expand connections Is there anyone else you need to know? Next, let's talk about the three kinds of people that we must associate with.

　　 Sales staff in various industries

Some people may say: "different products, different channels, different modes of operation, chatting is no use."

It can be seen that these guys are more or less old, but they are old enough to form a mindset. Old saying goes well: "stones from other hills can be used to attack jade." In the modern sales industry, there is also an excellent example. When the SPIN sales law was first established, it was used by Xerox Co to sell copiers. At present, there are hardly any SPIN companies that sell large customers or consultative sales.

Every one or two months, the author organizes a sales party meeting and invites fellow practitioners from different industries to share their experiences and skills. From how to find potential customers to invite phone calls how to fight, from the first visit to customers to talk about how to deal with common. Objection Whether it's information sharing or opinion. collision It can bring a lot of gains.

In addition, there is a saying that "sharing is the best learning". When you share your views with others, you will not only make serious combing and summing up, but also accept a group of experts' questions and challenges, and constantly encourage yourself to study hard and break through yourself so as to achieve "teaching and learning". This is by no means a result of self-cultivation alone. {page_break}

　 Professionals in the industry

Sales want to grow knowledge, not only to close with dealers and colleagues, but also to know more about other manufacturers' salesmen, senior promoters, and even distributors of competitive products. "The realm of vision determines the realm and the way of thinking decides the way out".

Take the author as an example, I am engaged in the sale of imported wines. But in my daily work, apart from the relevant agents and distributors, I will also consciously recognize some representatives of foreign wine producers in China, representatives from various national wine industry associations in China, relevant personnel in wine media, import and export companies, etc. This not only helps me understand the different links of the whole imported wine industry chain better, but also enables me to think about it and consider the problem from the perspective of the customers. It also enables me to play a bridge role among different groups and share information and build relationships. For example, some agents have just been established and can not get good sales. I will recommend them in my own circle of friends. Some agents want to hold wine tasting meetings, but they do not know the famous wine critics in the industry. I will also make recommendations. Some import and export companies want to expand some customers, and I will introduce some imported wine agents who have been established. This is not only for others to solve difficulties, but also for their own industry has accumulated a deep network of contacts.

　　 Other professionals

Sales work coverage is actually quite broad, sometimes involves some new content: for example, the customer malicious debts, you want to fight him, what to prepare for it? Again, for example, customers say that your products do not make money, you do not think so, then the profit rate and return rate how to calculate? For example, you want to be a marketing promotion, but write a planning book for you is a "big girl on the head of a car", then what do you do?

It depends on your usual accumulation.

According to the characteristics of my job, I will deliberately associate with some relevant professionals, such as lawyers, finance, trainers, and human resources professionals. Of course, interpersonal communication is not just to let the other side pay, we also have to have something to share with others. For example, wine is my strength, and for others, they really want to know something about it so as to improve their social level. Then, at some gatherings, I will consciously introduce some knowledge of wine to my friends, and occasionally bring some wine for you to taste. If you treat others sincerely, others will return to you.

"Connections" is a very vivid word. It reminds us to take care of the relationship with others. Dear friends, I hope you can make more friends and achieve a more brilliant career.