Can Luxury Products Become Real Works Of Art?

A few days after the publication of this blog by Jonathan Jones, French luxury Louis Weedon (micro-blog) announced the exhibition on the theme of "art time and space tour" at National Museum, China.

At the same time, Vacheron Constantin, the top Swiss watch brand, held an exhibition entitled "Vacheron Constantin's collection from the 1755 legend of production" at the National Museum of Singapore, including more than 180 precious watches and clocks.

The story does not end here.

Italy's luxury jewelry brand Bvlgari recently announced the "125 year Italy classic design art exhibition" until November this year.

Whether these brands claim that these exhibitions "show 150 years of technological heritage" or "show the history of horological manufacture since eighteenth Century", the museum's visitors can't help asking: are these exhibitions truly great art or luxury new marketing models?

At the opening of the Vacheron Constantin exhibition, a Chinese journalist asked Tao Ruisi, Vacheron Constantin CEO Juan-Carlos Torres, "do you think luxury brands are an exhibition in emerging markets (such as Asia)?"

"It's an interesting question," replied Tao Ruisi. "But I don't think Vacheron Constantin's exhibition is a sales promotion.

We just want to share the will.

"

Lee Chor Lin, the director of the National Museum of Singapore, strongly responded to this question.

She said, "the real purpose of museums is to connect the history of humanities.

In our museum, we show singapore in many ways.

We think that audiences can learn history from many things: fashion, photography, movies, and even food.

So why can't it be a watch? "

One journalist still doubts that the exhibition is of no artistic value, and Lee Chor Lin satirize him half jokingly: "you are obviously not a table wearing person."

Thousands of miles away in Beijing, China National Museum, curator of Bvlgari exhibition Amanda Triossi said Bvlgari's exhibition not only displayed jewellery.

"People always think that jewelry is not a serious art, but this exhibition can change people's narrow sense."

But Mr. Wang Kaisheng, who was wandering around the museum, was obviously not satisfied with the exhibition.

Nearly 40 of Mr. Wang often came to the museum to see the exhibition. He thought that compared with some Chinese exhibitions such as porcelain and painting, the exhibition of Bvlgari obviously had no artistic value, but it displayed a show of wealth.

"The task of museums should first be to popularize art to the masses.

The lifestyle brought by luxury can be understood and accepted by Westerners, but it is too far away for Chinese people.

The exhibition even needs to charge 10 yuan extra fee, which reflects the arrogance of luxury goods.

Mr. Wang said.

Chen Lvsheng, deputy director of the National Museum, said in an interview with Wen Wei Po that audiences' criticism of museums is widespread throughout the world.

"The core lies in the" soul "of our country, where our" soul "is diversity.

Bvlgari has left here in three or four months. The exhibition of ancient China will not change for 35 years. Our main line is not offset.

In a variety of exhibition patterns, there are more options for the audience to come in, "Chen Lvsheng said.

His theory coincides with Louis Weedon's exhibition.

Lv Zhangshen, curator of National Museum, accepted the interview with "China Culture Daily". He said that "LV" was exhibited.

"Some people say it's a luxury, yes.

Silk, porcelain, jade and bronzes were not luxuries in those days, but today they have become the most brilliant peaks of our civilization.

In fact, LV's artistic concept, people-oriented creative design and integrity are worth learning and thinking of today's Chinese enterprises, "Lu Zhang said.

Yang Tingting, a reporter for the economic observer, had the honor of visiting the three exhibitions.

She has a set of criteria for evaluating whether luxury exhibits in museums are artistic.

"Imagine that if the labels of these exhibits are removed and they can inspire people, they can become part of the exhibition," she said.

She is very optimistic about the exhibition of Vacheron Constantin in Singapore National Museum, because the exhibition truly shows the history of European tabulation culture, and this part of history is extremely scarce and rare for Asians.

The opinion of the guardian correspondent Jones may be different.

In his blog, he tried to let readers compare a picture of still food and a dish of real food.

"The picture is obvious, and it is not real food, because it does not like food to satisfy hunger.

But it inspires deeper emotions.

It reaches the depths of the human soul, where chefs and fashion designers can not reach.

The relationship between luxury and art is similar.

A necklace of Bvlgari may bring beauty, but it can not stimulate the emotion that an artist inspires.

Art is related to thought. It is metaphysical.

It brings things to our minds.

Fashion and food can not be serious art, because they are deeply trapped in the material world, "Jones may be the best conclusion.