Net Pin - It'S Not Easy To Say Love You.

These 3 days after the long holidays are 3 days full of surprises for the online shopping crazie.

In October 8th, the online game giant Shanda's product convergence network was pferred to the electricity supplier to launch the "super power" real price. In October 9th, the domestic electricity supplier platform welcomed another big bang. Tencent launched the super e-commerce platform "QQ online shopping". The first batch has access to 6 B2C cooperation websites, and promises to sell all the genuine products.

October 10th, Taobao

The new round of e-commerce is full of smoke. First, "goods are real" and then "price is real". Quality has become the focus of fighting.

The electricity price war is no longer a novelty. Only cheap real goods is the real trump card to attract online buyers.

As early as October 8th, Ge Binbin, a grand golden cool game, launched a slogan of "low quality and high quality real goods" in his high-profile Sina micro-blog, claiming that the price of CEO was lower than that of the whole network and guaranteed its quality.

On the product collection website, the 8 experience shopping products, the lowest discount Vitoria double shoulder computer bag, simply displayed the slogan of "Jingdong can not buy".

Although the price is very attractive, but the popularity is not high, of which 5 products bought fewer than a hundred people.

In October 10th, the "QQ online shopping" just launched on the front page made a promise to sell all the genuine products, and Yang Sha, a Tencent staff member, told reporters that the first batch of six B2C cooperative websites with good domestic qualifications had been selected by Tencent. Genuine guarantee and price advantage are all basic requirements.

For this quality war, Taobao mall has also made a big move recently. Taobao's public relations staff Miss Cai said that if merchants sell fake and parallel products, they will be immediately closed and deduct all the liabilities for breach of contract.

At the same time, consumers will receive a compensation of "one false five".

Price discrimination

Mo Daiqing, an analyst with the China Electronic Commerce Research Center, thinks that the difference between online shopping, fake and genuine goods will be more and more obvious.

As a "wealthy two generation" into the electricity business circle of the grand poly and QQ

In fact, for this reason, Taobao has long been a big move, "Taobao has been split into Taobao mall and Taobao market, is a signal."

Mo Daiqing said, this is like online Hangzhou Tower and Wu Shan night market, some people hope that the lower the price the better, some people hope that the quality must be colored, both sides will be very popular.

But this round of electricity supplier war, the main real goods, will eventually give consumers more room for selection.

Quality rights protection

For the quality protection of online shopping products, the China Electronic Commerce Research Center has launched "China's e-commerce complaints and rights protection public service platform".

In October 11th, the platform received Mr. Liang Liang's "cat" genuine product.

Yao Jianfang, an online shopping and rights protection expert at the China Electronic Commerce Research Center, thinks that such websites have very typical network frauds. In view of the growing severity of fishing fraud, consumption of sites with good reputation and credibility is high. For the payment information of small websites, consumers should consider carefully before placing the order.

If you encounter a fraud website, timely alarm may be the best choice.

According to the survey conducted by the China Electronic Commerce Research Center, the integrity of online businesses and network platforms, as well as user reputation and comments, often determine the purchase of other users. Therefore, e-commerce enterprises should attach importance to user shopping experience and uphold integrity management.

No break for counterfeiting

As early as December 18, 2009, Ma Yun, chairman of the board of Alibaba group, said at the third net goods fair that he would improve the rules of net goods trading and crack down on Taobao fakes.

Ma Yun pointed out to the outside world that Taobao counterfeit problem is concerned, "Taobao must have fake products, but there are more net goods and more genuine goods."

He thinks that as a platform for Taobao, users will have prejudice against Taobao as a platform, so Taobao is the biggest victim of fake products.

Ma Yun said Taobao has been fighting against counterfeiting. "Taobao is not a law enforcement agency. The only thing that can be done is to close stores, but counterfeit stores will continue to sell through all kinds of fake stores. Taobao will jointly deal with counterfeit goods with relevant departments and consumers.

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Net pin wants to say it's not easy to love you.

Previously, the men's clothing brands of seven wolves, Jin Ba and Li Lang agreed that they were "hot potatoes" for online shopping.

Because these brands have 3000 stores in the whole country, there are several profit points of the general agent and franchisee in the sales chain. Once the touchdown is broken, the rules of traditional business will be destroyed.

However, not all traditional sales men's brands do not want to engage in e-commerce.

Especially in the hottest 2006 of PPG and VANCLE, many scale menswear brands have secret BtoC wading cases.

A local menswear giant backstage boss said: "it is to do BtoC, absolutely not Taobao, we have been fighting for more than 20 years, just do not want to play such a junior game.

We make our own e-commerce website.

However, after they invested in building e-commerce websites, the volume of pactions on the website was very limited.

"Maybe we are not familiar with the way of Internet marketing.

However, even if we do, we can't sell our brands on the Internet.

If we don't sell the brand of our own physical store, we will face the need to spend money on developing a new brand.

Is it necessary for us to re cultivate a brand? This is a question worth considering.

The menswear boss said.

A local designer women's wear brand trader said: "we can't enter Taobao, that place is grave for us.

We already have more than 1000 stores, and we just need to think about how to face Taobao's price war and enhance the value of all aspects of our brand products.