"Leadership Culture" Determines "Corporate Culture"

Under the influence of complicated international and domestic economic situation, many small and medium-sized enterprises in eastern coastal areas have shut down and shut down their businesses this year, or even appear to be "running away" because of the broken capital chain.

However, reporters interviewed a few days ago in Guangdong Foshan Xinguang Knitting Co., Ltd., but saw another scene: enterprise production and operation is very stable, especially the computer bed they just introduced this year attracted reporters' attention.

After a thick pile of knitted fabric is tipped into the bed, the operator only needs to design the size and shape of the fabric through the computer, and the electric cutter will finish the fabric cutting according to the computer program and data.

Stick to the old line

Foshan Xinguang

The predecessor of Xinguang knitting was the former Foshan No. 1 knitting factory. It was converted into Foshan Xinguang Knitting Co., Ltd. in 1999. It has a history of more than 40 years.

As a large knitting enterprise mainly producing export knitted products, Xinguang knitted fabric has been constantly adapting to the market situation in recent years, increasing the pace of equipment renewal and technological innovation, and stepping out of a new way leading the rapid development of domestic knitting enterprises.

If you want to win in the fierce market competition, having good products is the key, and to make good products, you must rely on sophisticated equipment.

According to Lu Mingkeng, the company has introduced more than 1300 advanced weaving, dyeing, finishing, printing, sewing and other equipment from Switzerland, Germany, Japan, Spain, Austria, China and Hongkong and other countries and regions in recent years, so that it can fully adapt to the market changes and demands at home and abroad.

At the European textile machinery exhibition held annually, Lu Ming hung selected several advanced dyeing and finishing equipment to meet the latest requirements of customers.

"Now the demand of foreign customers for product quality is getting higher and higher. The original customer demand for shrinkage of products is 7%, and now can not exceed 3%, so we have to rely on constantly updating equipment to meet customer requirements."

Lu Mingkeng said, "now our equipment is first-class in the domestic similar enterprises, and the fabric processing technology, printing, shrinkage index and so on are also leading."

With the guarantee of advanced equipment, Xinguang's quality and quality are constantly improving, and the customer groups are expanding.

The company's products are awarded the environmental Textiles Standard of the Swiss Textile Testing Center 100 "confidence textiles" certificate and ISO9001 (2008) certification.

At present, the company can produce 5 million tons of knitted garments and 2500 tons of knitted colored cloth annually. The main products are single side cloth, double faced cloth, rib cloth, towel cloth, mercerized cloth, jacquard cloth, and infant and adult clothing series. The export products are mainly exported to Europe, South America, the Middle East, Japan, Hongkong, China, Taiwan and other countries and regions.

"Now we are processing a large number of clothing products for international famous brands every year, and earn about 25000000 US dollars per year."

Lu Mingkeng said, "in addition to excellent product quality, we also have design advantages."

According to his introduction, Xinguang company currently accounts for 5% of the total number of technical personnel, and new product development investment accounts for 20% of annual sales.

Unlike most other export enterprises, the products of Xinguang knitting company are independently developed and designed.

Every year, Lu Mingkeng will send design and research personnel to overseas markets to investigate the latest popular products and fashion trends, independently design product styles, and then send samples to customers for their selection.

"Because of our independent research and development design, we have saved a lot of design fees and gained better profits for our customers."

Lu Mingkeng said, "in the current situation, it is not feasible to stick to the sample processing and win by quantity.

To do foreign trade, we must rely on technology and brand to increase the added value of products.

Open up a new world

This year, many textile enterprises feel the pressure is huge, the export situation is more severe, but Lu Mingkeng is still relaxed, he thinks, "the market needs to shuffle the cards to win the fittest, and guide the healthy development of enterprises."

Fierce competition will eliminate some enterprises that produce low-grade products, so that enterprises with high-end products will get better development.

He is not worried about foreign competitors.

"I saw in foreign markets that the best quality product of the same product was made in China.

I think in a short time, the quality of some new competitors is still not up to our level.

But we can't stop, otherwise we will catch up with others. "

Lu Mingkeng said.

The most obvious advantage of Xinguang knitting industry is that the industrial chain is more complete, from weaving, dyeing and finishing to ready to wear, which forms the characteristics of stable product quality and flexible production and operation.

At present, Xinguang knitting has made many international famous brand processing garments for PUMA Puma, REEBOK Reebok, DUNLOP Dunlop, REDWOOD Sequoia, STUSSY st, OBEY, CYBELE Siebold, UNDEFEATED, GOTZBURG and so on, with Puma brand processing quantity as the most, and the two sides have formed a mutual trust and friendly strategic partnership.

In the process of cooperation with Puma in Germany, the processing level of Xinguang knitting has been continuously improved, and the management of enterprises has been increasingly standardized.

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Lu Mingkeng is by no means an entrepreneur who is only willing to make OEM.

As a senior entrepreneur in the knitting industry, he has a thorough view of the current problems in the domestic knitting industry. He believes that international procurement largely restricts the upgrading of China's knitting products and the upgrading of its industry.

"An indisputable fact lies before us. The target market for high-end international procurement is Europe and the United States, while low-grade products are mainly concentrated in China and other Asian regions.

This concept of being limited restricts the survival and development of high-grade knitted products in China. What is even more frightening is that we have also acquiesced in this wrong role definition, and a large number of enterprises are willing to earn cheap processing fees.

In fact, our processing level is no less than that of developed countries in Europe and the United States. This kind of big horse drawn cart results in "excess quality".

In response, Lu Mingkeng said that although Xinguang knitting enterprise can not change the overall situation of the industry, at least it can do its best to change its own destiny. In the process of processing the international brand, it can walk out of a new world, expand its product area, speed up product innovation and improve the design level, so that the grade of Xinguang knitting products is in line with international standards.

In the enterprise product design workshop, the reporter saw the latest knitted suit made of sample making, and the style was casual and not tasteful.

According to Lu Mingkeng, knitting fashion has already become popular in Europe and America, and more and more fashionable knitted fashions can be seen in many formal occasions.

China's current high-end knitted apparel consumption accounts for only 10%, while the middle and low-grade mass consumption still occupies the overwhelming majority. This also restricts the development of high-grade knitting products to a large extent, and needs further guidance.

"Xinguang is willing to become the guide of the development trend of China's high-grade knitted garments." so Lu Mingkeng influenced the "enterprise culture" of Xinguang knitting with his "leadership culture".