Ma Yun Announced Five Measures To Appease The Troublemakers &Nbsp; Some Merchants Were Still Unhappy.

After the Ministry of Commerce expressed its concern about small and medium-sized businesses attacking Taobao mall, yesterday, the chairman of the Alibaba board Ma Yun flew back from the United States overnight. An urgent media communication will try to quell the dispute. Although Ma stressed that the principle of Taobao mall against counterfeit goods will never be allowed to give up half a step, he promised to postpone the implementation of the new rules of Taobao mall. Next year, the deposit collected by merchants will be temporarily collected by only half of the time.

Relief measures

　　 TaoBao Mall launched five major measures

Ma Yun, who was in the United States, flew back to Hangzhou yesterday evening to attend the media conference on that day. Reporters noted that Ma Yun was white, his eyes were full of sleepiness, and when he spoke of excitement, his voice was slightly crying.

Ma Yun did not directly cut into the dispute, but talked about the economic situation he observed in the United States. He predicted: according to the data of Ali, Chinese SMEs and private enterprises will face big challenges three to five years later. Turning to this dispute, Ma Yun said, "the troublemakers are not unreasonable. We think through reflection that this policy is right, but the method is not right. Communicate I apologize to you for this.

Yesterday, Ma announced that Taobao mall will launch five measures to resolve disputes with small and medium-sized businesses, including:

1. for Taobao mall's old merchants, if the store's customer satisfaction ranking is not in the latter 10% (the consumer satisfaction rating "DSR" is not less than 4.6 points), the new rule execution point will be postponed until next September 30th; but the new Taobao merchants will continue to implement the new regulation from January 1st next year.

2. in 2012, traders can pay half of the new rules. Taobao mall will give 1 billion yuan to support businesses, and make up half of its security deposit, and put all into consumer protection. fund The deposit is supervised by third parties.

3. taking account of the financial pressure of some merchants, the Taobao mall will produce 500 million yuan as a cash guarantee to provide guaranteed support for eligible small businesses to provide loans to banks and third party financial institutions.

4. Taobao mall added 300 million yuan on its original budget to improve its marketing and technical service platform, increase its support to merchants and help them enhance their brand and bring more popularity and benefits.

5. for those who do not renew their contracts with Taobao mall or fail to meet the standard, Taobao mall provides technical assistance to turn its store (B store) into Taobao store (C store), and credit and spanaction records are kept in C store.

In this way, to deal with the dispute, Ali group will make an additional investment of 1 billion 800 million yuan to Taobao mall.

Zhang Yong, President of Taobao mall, said yesterday that Taobao will expand the scope of consumer protection, and that businesses selling products that are inconsistent with serious material components are deemed to be selling fake products. The cost of punishment for business offsetting is increased, and "zero tolerance" for shops operating fake goods and parallel goods is found. Once discovered, they are immediately retreated and all deposits are deducted. In addition, the Taobao mall will introduce the "mysterious visitor" system and implement a fake five.

Zhang Yong finally stressed: "we will never lower the quality and service threshold because of external factors."

Taobao survey

The identity of some organizers has been confirmed.

"In fact, the number of merchants in Taobao mall is only 50 thousand. Among the group of YY riots, the real Taobao mall merchants account for only a small part of the total number of merchants, plus Taobao's sellers are less than 1000, and more are watching around." Yesterday, Qiao Feng, senior director of Taobao mall, told reporters that according to Taobao's monitoring and investigation, the total number of people involved in the attack was 5599, accounting for 11% of the crowd. Among them, the occupations poor judges, hype credit people and other interested persons accounted for a considerable proportion. Most of them were not real Taobao sellers, and did not shop on Taobao.

Qiao Feng also showed to the media yesterday the recording of the so-called "small seller" in the YY group attacking Taobao mall, and pointed out that Mr. Mao, who had been severely attacked by Taobao for brush drilling and brush credit, appeared in the YY group in the name of alias and served as the administrator. Qiao Feng also said that the identity of the organizers of 17 attacks has been confirmed. Half of them have not opened a shop in Taobao, and the other half has been punished for violating the rules in Taobao mall.

According to the data released by Taobao mall, as of late October 15th, 112 innocent Taobao mall merchants including Han Du Yi she, OSA, Zhuo, Xi Fu and thousand bags were attacked. The number of merchandise purchased by malicious Buyers was 7230 pens, amounting to 94 million 540 thousand yuan.

Merchant response

Many businesses still do not buy it.

After announcing the above measures in Taobao mall, 34000 sellers gathered in the YY group last night. Many sellers accused Taobao mall and Ma Yun of playing word games and confusing the public. They were not satisfied with the result. They thought the conference did not invite ginseng from YY group to ask for a positive dialogue with Taobao, and hoped that Taobao would not act unilaterally, but would hold a hearing. The seller also said that the organizers of the YY group had been attacked by hackers and unable to log on to YY, so the next step of the attack could not be launched.

A small seller insisted in an interview with reporters that Taobao was using Taobao mart to pour all traffic into Taobao mall, so that the flow of Taobao Mart would be lower and lower, and sellers would be hard to survive. There are also small sellers that the mall is the mainstream of e-commerce in the future, and is willing to borrow money to continue to enter Taobao mall.

A big seller of Taobao mall told reporters that the threshold of Taobao shopping mall was initially set too low. If the way of bidding is gradually closed up at the very beginning, maybe the rebound will be less than now.

Dispel doubts

Not to spin off the mall.

Not to raise money for YAHOO.

At the communication conference, Zhang Yong, President of Ma Yun and Taobao mall, responded to all doubts raised by the outside world about the dispute.

Question 1: Taobao is only under the efforts of many small sellers. Now, driving out the small sellers is actually going to the bridge.

Ma Yun: everyone can find reasons to say that he has done credit to Taobao. This is equivalent to opening a shop in Nanjing road. Every shop can say, "leave me, Nanjing road will not go on". Taobao promised free 3 years ago. Now Taobao has been free for 9 years, so far, no spanaction fees have been charged to C sellers. If we collect it according to 3%, Taobao can receive 10 billion at present, but we have not done so. Next year, Taobao will invest 8 billion. Where does the money come from? Taobao does not aim at making money, but this does not mean that Taobao does not need to make money.

Question two: small sellers hoarding hundreds of thousands of goods, millions of goods, Taobao mall suddenly rising prices, so that they can not continue to do business in the mall, completely killed by Taobao.

Ma Yun: the purpose of our rule upgrading is to promote the management of enterprises. You have millions of dollars, but you can not afford tens of thousands of annual fees, so you really have to consider whether it is suitable for us to open a shop here. Not everyone is suitable for starting a business.

Question three: the price rise of Taobao mall is to get revenue as soon as possible, separate the mall from listing independently, or raise money for YAHOO.

Ma Yun: I once again made it clear that Taobao mall will not be listed this year, will not be listed next year, Taobao mall will not be listed alone. As for the idea of raising money for YAHOO, it's ridiculous. Do you know how much it costs to buy YAHOO? 20 billion dollars! That's enough! I said I was very interested in YAHOO, but I can't tell you details, I will tell you in the future.

Question four: Taobao mall's price rise is to drive some sellers out.

Zhang Yong: before making policy, we also made a detailed demonstration, which is the lowest standard. We do not want to drive away any sellers, but according to our monitoring data, about 10% of the sellers do not comply with the policy, but if they manage well later, they will also have the chance to stay.

Question five: is Taobao's event artificially hyped? In order to let more people know Taobao mall and distinguish Taobao mall and Taobao Mart?

Ma Yun (pat on the thigh): I also heard this statement. How is that possible?

Communication highlights

"I still have to put up with it."

Yesterday, when he came to power, Ma laughed reluctantly. "Some friends of the media noticed what he wrote on his hand." I wrote four or five "forbearance" words on my hands. My friends worried about me, for fear that I would lose my temper.

When it comes to the details of the acquisition of YAHOO, Ma Yun, who is reluctant to say anything, looks down at his palm and says, "I still have to hold it."

Ma Yun said with a smile that he was "Raven mouth", because at the end of last year, he said at Taobao conference that Taobao would have a hard time in 2011. "I said," I forgot, I didn't expect it to come. I hope this is the last difficulty of Taobao in 2011. " Ma Yun recalled that this year is really a lot of trouble. There have been 3 such communications. For the first time, the TV station has approved Taobao's fakes, the second is Alipay ownership spanfer, and the third is this time.

"Do not do e-commerce next life"

Ma Yun said he heard a song on the plane that he came back. There was a lyric of "the one who hurt you most is the one who loves you the most."

"I have always believed in the goodness of human nature, but this time I feel that some of human nature is evil and I cannot bear it." Ma Yun admitted that he was deeply hurt by the little seller, and was very sad because someone attacked him and his family. "Even if I am wrong again, what is the relationship with my family and friends?"

Ma Yun also said he had not had a good rest in the past 16 years, and his body, energy and ability were limited. He said he would not want to do e-commerce again in his next life, so as not to make himself too tired, "like Jobs."