The International Dream Of "China Dream"

Goods

。

As early as this year's 2011 autumn and winter men's show in Hermes, a Chinese style sweater with a nostalgic flavor of the Hermes thick needle and collar has been cheered by many Chinese consumers.

LV is also unwilling to lag behind. In the "2012 Paris Fashion Week" two weeks ago, a "basket of baskets" appeared in a show on LV. This dish, which looks like the last 80s's mother's basket, once again made Chinese consumers in deep confusion. "The big brands are following their mothers' footsteps."

On the way to please China's "gold master", the major international brands are "going forward" to bring forth the new and bring forth the new. In order to enable Chinese consumers to find emotional support, some grassroots Chinese elements have been used in the design of luxury goods. CK introduced black cloth shoes, YSL launched Qipao, and PRADA simply launched bodybuilding pants.

Why has China's Grassroot elements become the inspiration of the big international design?

This is closely related to the strong purchasing power of Chinese consumers. The World Luxury Association released the 2011 "Golden Week" external consumption analysis report of China. It shows that the overseas consumption of Chinese consumers on the 7 day of the National Day holiday is about 24 billion yuan, which is equivalent to the total consumption of luxury goods in the domestic market for 3 months.

"National Day has become the most anticipated Chinese holiday in the European luxury market," said Ouyang Kun, chief representative of the World Luxury Association in China.

Amid the shadow of the debt crisis in Europe, luxury goods firms are still able to maintain strong revenue growth, and Chinese consumers can not be ignored.

LVMH, the world's largest luxury goods group, reported that despite the caution of European and American consumers in the debt crisis, consumers from the Asia Pacific region, especially the Chinese market, were still "rich", and the group's income and profit increased two figures in the first half of 2011.

It is foreseeable that as long as Chinese consumers are not satisfied with luxury goods, the "China dream" of the major international brands will not stop. If LV releases the "release shoes" one day, you must remember to remain calm.