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Gao Dekang, Chairman Of Bosideng, Was "Leader Of China'S Textile And Clothing Industry".

2011/10/19 16:42:00 44

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Bosideng Gao De Kang Chinese Textile And Apparel Personas

On the recently held "China textile brand culture Boao forum", Gao Dekang, chairman of Bosideng, was awarded the "China Textile and clothing leader" by the association because of its outstanding contribution to the development of the industry.

Du Yuzhou, President of the textile industry association, presented the prizes for Gao Dekang.

Bosideng is China's largest brand.

Down

Under the leadership of Gao Dekang, Bosideng, after 35 years of development, has gone out of a successful road of implementing traditional brand strategy and taking a new road to industrialization. It has explored a feasible route to realize the dream of "a powerful country".

In the past 35 years, Bosideng has been the only one of the few "home industry" awards from 8 home sewing machines and 11 peasant small factories. Today, the brand "Bosideng" has been the only "China world famous brand" in China's apparel industry, and has become the leading brand of China's textile and clothing industry.

Bostin's down jacket is the Chinese market champion for 16 years, in the snow

Down

For 10 consecutive years, its sales volume was second, and its brand portfolio (Bosteng, Xue Zhong Fei, Kang Bo, Bing Jie) accounted for 36.7% of the national down garment market.

The company has built the largest production base of down garment in Asia. Its annual output accounts for 1/3 of the global market. Bosideng down coat and Bosteng men's clothing have broken the paradox of "made in China" and "good quality and cheap price" in the international market, and have set up the image of high-end products in Europe and America.

In June this year, he spent more than 20 million 50 thousand pounds to buy a building in the London Oxford Street business circle, and set up a European headquarters and four seasons clothing flagship store, which set a good example for Chinese clothing brands to seize the high ground of the international market.

Bosideng also promoted the development from down jacket to fashion with the advantage of international capital listed in Hongkong.

clothing

The strategic expansion of Boston men's clothing, Bosideng Rui Qi (RICCICLUB) women's wear, Rocawear (Luo Kare), tinkling cat clothing, Mogao casual wear and other emerging projects are well functioning and steady growth.

In the commendation decision, the textile industry association commended Gao Dekang for "being good at grasping opportunities for development, making efforts to build independent brands, insisting on concept innovation, management innovation, scientific and technological innovation, and actively fulfilling social responsibilities, so that Bosideng became an important product of domestic and foreign products that had an important bearing on down garments".

Du Yuzhou, President of the textile industry association, said at the meeting that Gao Dekang had worked hard for many years and made great efforts to create brand names, and continued innovation to make Bosideng a brand with independent intellectual property rights and strong international competitiveness.

Gao Dekang spoke at the meeting as an award-winning representative.

He said,

China

The traditional industries need independent innovation. China's fashion industry needs star brands.

Bosideng will, as always, strive to improve the level of R & D creativity and create excellent brand culture and fashion products.

Representatives from more than 100 textile enterprises from all over the country took part in this meeting.

"China textile brand culture Boao forum" is the continuation and deepening of the ten brand culture recommendation activities of China's textile industry in the year. It is an important measure for the textile industry to promote the strategy of brand development.