China Textile Brand Culture Forum Held In Boao

In October 13th, the Boao forum of Chinese textile brand culture was held in Boao, Hainan, with blue sky and blue sky. The forum is sponsored by the China Textile Industry Association and the China Textile Enterprise Culture Construction Association. Beijing Guanghua Textile Group Co., Ltd. is jointly organized by Hainan Haining Economic Development Corporation. It is supported by the bronze bull group, Bosideng group, Xiying gate group and Jiangsu Changshu Gu Li Town.

Du Yuzhou, vice president of the China Textile Industry Association, Yang Jizhao, Secretary General of the China Textile Industry Association, Song Dongju, standing committee of the China Textile Industry Association, deputy secretary Song Dongju of the Discipline Inspection Commission, leaders of relevant departments and professional associations of the China Textile Industry Association, leaders of Hainan Province, leaders of textile and garment industry associations or departments of all provinces, municipalities and autonomous regions, and China Textile Industry Research Association and China textile enterprise, and the leading enterprises of the textile industry in the provinces, municipalities and autonomous regions of China. Culture More than 280 people in charge of the unit and member units of the Construction Association, representatives of award-winning units and famous entrepreneurs in textile industry participated in this activity.

Yang Donghui delivered a speech at the opening ceremony. He said that since the beginning of the new century, Chinese textile entrepreneurs began to pay attention to the phenomenon of brand culture in the market competition, and realized that the difference between China's textile and clothing brands and international brands was mainly due to insufficient attention to the cultural characteristics of creating and cultivating brands. They began to do a lot of work in building brand culture. The demonstration model of "China Textile and clothing leader", "China textile brand culture 50 strong" and "China textile brand culture construction award award" (list see 4 edition) were launched by this conference. With its unique brand culture connotation, rich brand culture construction achievements and the spirit of continuous innovation, it has become the leading force of China's textile brand culture construction, and has strong persuasion and demonstration effect. This conference focuses on the theme of "brand, culture and wealth", which shows that cultural factors are becoming more and more important in modern economy, and the value of cultural products in material products is growing rapidly. When China's textile industry and its products embody the culture character At that time, China's textile economy will enter a higher stage of development, and it will form the capacity of sustainable development and continuous creation of wealth.

Du Yuzhou delivered keynote speech at the meeting. He reviewed the development of the ten brand culture promotion activities in China's textile industry, summed up the practice of brand culture construction of the top 50 enterprises and the leading prize winners, and pointed out that the top 50 brands and 30 leaders of the brand culture successfully built the brand experience of the enterprises and made great inspiration to the industry. We must take the establishment of the enterprise value system as the core and create the excellent brand as the goal, and constantly enrich the value of the brand. We must continue to enrich the brand's cultural connotation, persist in continuous innovation, strive to improve the contribution rate of science and technology and the contribution rate of the brand, and constantly improve the quality and value added of the products. To enhance the brand culture, we must strive to enhance the market competitiveness, actively disseminate fashion culture, scientifically guide consumption, and strive to expand the domestic and foreign markets. We must target the construction of a rapid response mechanism, actively adapt to the needs of market changes, enhance the ability to seize opportunities and fight risks, and strengthen the building of brand culture. We must fulfill our social responsibilities as our duty, as well as good corporate citizens, good faith management and moral integrity. Du Yuzhou pointed out: "strengthening the building of brand culture.

Gao Dekang, chairman of Boston Limited by Share Ltd, who won the title of "China Textile and clothing leader", delivered a speech at the meeting. He said excitedly: "this is the title of the industry leader, this is my affirmation and encouragement, and I thank you for your trust and affirmation. After 35 years of development, Bosideng embarked on a road of success from traditional industries to new industries, and explored a feasible route to realize the dream of a powerful nation. 35 years ago, Bosideng started from 8 domestic sewing machines. Today it has become the premier Chinese clothing brand enterprise. It has become the brand of the world garment industry and the leading brand of China's textile and clothing. These are the concerns and support of the leaders of the textile association, and the spirit of enterprise that we constantly innovate and surpass. China's traditional industries need autonomy innovate China's fashion industry needs star brands. Standing at the new historical starting point, Bosideng will always strive to raise the level of creativity and create excellent brand culture and fashion products, making new and greater contributions to the great transformation of China from a large garment nation to a powerful garment country.

The forum also held the launching ceremony of "China textile brand culture development report". This report is the first comprehensive research report based on brand culture. It has fully affirmed the achievements of the development of China's textile brand culture, and put forward hope and requirements for the future work. It has strong comprehensive, research, foresight and guidance. Du Yuzhou, Xu Kunyuan and Wang Tiankai made their foreword and preface respectively.

The round table dialogue on the theme of "brand, culture and wealth" is divided into three groups, chaired by Sun Huaibin, director of the information center of China Textile Industry Association. Xi Shiping, chairman of Shanghai Textile Holding (Group) company, Yang Wenhua, Party Secretary of Beijing Textile Holding Group Company, Lin Shichang, chairman of Beijing copper cattle Group Co., Shijiazhuang Changshan Spin Tang Zhangming, chairman of Limited by Share Ltd, chairman of Zhejiang textile and Limited by Share Ltd, Liu Shizhen, chairman of Li Jilin, chairman of the international Limited by Share Ltd, the chief engineer of Erdos Cashmere Group Zhang Zhi, Wu Xudong, general manager of Yuci branch of Jingwei Textile Machinery Co., Ltd., Zhu Peng, chairman of Dong Fei Ma Tso Li Textile Machinery Co., Ltd., etc., are represented by brand culture construction, taking creating wealth as the foothold, building a textile power as the goal, and using intelligent language and sharp points to provide valuable experience and experience for the industry to promote brand strategy.