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Five Core Issues To Be Identified In Children's Clothing Stores

2011/10/20 15:19:00 26

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Children's clothing franchisees should explicitly join children's clothing to start their own business, whether they are men's clothing, women's wear or leisure sports clothing have corresponding customers, they all have room for development.

If you already know the chain of those brand clothing companies

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Credibility is high, so it is good to choose a brand that is suitable for your part of the consumer's taste, consumption level and development potential.

Their main difference lies in the different goods and the different sales strategies, and are still very similar in terms of management and management. Therefore, Xiaobian has organized the following five core issues: joining the number of children's clothing stores, joining the children's clothing store strategy, joining the management of children's clothing stores, joining the management of children's clothing stores, and joining the brand development of children's clothing stores.

Core 1: number of children's wear shops

Children's franchisees and retailers generally have a single point of operation. The products that join children's clothing stores can only be sold in a store and cabinet, and the number of display locations is limited. They can not be returned to the Brand Company's unmarketable products. They can only be digested in stores and cabinets.

Joining children's clothing more than one shop is more flexible than single store operation. The circulation of goods (delivery, replenishment, replacement, return) is usually controlled by the head office. Joining the children's clothing store owner can apply to the headquarters for a branch store in the authorized operation area. It is recommended that after the first store and cabinet are selected as the main selling point, second stores and cabinets should be selected as the channel for inventory sale, that is to deal with the inventory.

In addition, the goods that join children's clothing stores can also be pferred to the "goods point sale", "redistribution sales" and "redistribution sales" by means of pfer and pfer.

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"Point sale" purpose.

To achieve a greater degree of commodity diversion, three store cabinets should be opened.

Core two: commodity strategy for children's clothing stores

Because the style of children's clothing brand clothing is relatively fixed, the delivery time is also arranged after each order. Therefore, the main idea of joining children's clothing stores is to strive to sell the goods to the most suitable consumers at the best price and get the highest profit.

The commodity strategy of joining children's clothing stores mainly includes information management, commodity management, cargo pfer management and promotion management.

When joining the children's clothing store, when arranging the corresponding commodities, we should consider the following questions: first, what are the main selling products? Are they ideal for the business ratio? Then, do the salesmen understand the characteristics of the products? Finally, do the business people fully understand their commodity consumption groups? That is, we need to know the price bearing ability of their brand products, brand prices and brands at the new sales point.

Information management refers to the provision of children's clothing store owners through headquarters.

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The management system pfers store and cabinet data to the headquarters at specified time.

The headquarters reserves data to analyze how to improve the franchisee at the next order meeting, and regularly replaces the VIP card customer points, timeliness and activity return methods to join the children's clothing store.

Franchisees can also monitor inventory according to sales data.

Commodity management refers to the control of commodity volume, classification and analysis of goods, key management, early, middle and late sales management, and adapting to market changes.

Although the children's clothing store has already investigated and analyzed the consumers and tastes of the children's clothing store when they are siting, they need regular analysis and arrange the corresponding commodity sales according to the commodity purchase plan.

Cargo pfer management refers to the pfer of goods and pit management.

When there are more than two sales outlets in the children's clothing store, they can sell goods from one store to another when they are out of stock in the daily sale. When the goods are pferred to other children's clothing stores or cabinets, the children's clothing stores can be redistributed at different sales points when the merchandise is reassembled at a large sales promotion or at the end of the season.

Promotion management refers to the new product listing of children's clothing investors joining the headquarters through children's clothing, promoting the activities of designated goods, image promotion and other activities to improve the sales performance of goods.

Core three: staff management in children's clothing stores

Usually the franchisee or the manager hired is responsible for all the operation of the store. The key point of store management is the management of shopping guide, commodity management and display, and the management of the guides in the children's clothing store is directly related to the sales performance of the store.

Recruitment of suitable shopping guide, in terms of image and temperament, requires a higher demand for men's clothing brand guides; in their own good at dressing and fashion control, women's wear brand guide buyers are relatively demanding; and children's wear shop guides must have a certain affinity.

Children who usually join children's clothing should always encourage their morale, and open a two-way meeting every day.

Then, by setting commission rate, sales target, promoting sales, formulating incentive scheme and performance evaluation, we can fundamentally attract employees to improve themselves and work steadily.

Core four: inventory management in children's clothing stores

Because the clothing industry has strong popular changes.

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Although the clothes that you wear in the children's clothing store may be a new item on sale in others' stores, your fixed consumer group has already identified it as a seasonal clothing.

Commodity inventory has always been a big stone in the hearts of children's franchisees.

In the sales process, we should do a good job of monitoring and selecting the right time to market.

Since the franchisee has chosen a brand to join, it is natural that the brand is suitable for some consumers in the local market. However, due to the influence of social culture on the popularity of clothing, there are always unpredictable things.

This is an external factor which is difficult to control. But the franchisee of the children's clothing should practice internal skills, constantly correct the traditional management of goods, predict the inventory problems in a predictable way, formulate sales plans, market time and inventory ratio, so as to reduce inventory.

After all, careful planning is better than dealing with trouble afterwards.

Core five: multi brand development in children's clothing stores

In today's market competition, the brand clothing company will develop another brand suitable for another age on the basis of the maturity of the original brand.

Some Brand Company have newly developed two to three brands. They also offer preferential policies to encourage the original children's franchisees to join the new brands.

The brand also has growing period, mature period and recession period. Joining the same company other children's clothing brand's business advantage is that the new brand can take advantage of the mature brand sales channel to occupy the market quickly, and the franchisee can open new sales point. If the original shop area is large, it can add personnel on the basis of the original children's wear shop personnel.