Three Qualities That A Successful Salesperson Must Possess

Successful

We know that everyone is a born salesperson, but the items they sell are different.

Leaders from all over the world visit abroad frequently to promote their economic advantages and development opportunities to the League countries.

But we often see the same product, the same support policy, the same price, why different people sell different results? What factors affect the outcome of sales?

First, personality factors.

That is the character we often talk about. In sales, personality is the most important factor, and it is also the most difficult to cultivate. The saying goes: "Jiangshan is easy to change, but hard to change" is a person's personality. A person's family background, growing environment, and social circle will affect his personality and create a sense of life and values.

And what personality of salesperson will affect the success of sales?

1.

This is a very crucial factor. Confident salesmen believe that they can do well, can achieve sales goals, and can become Sales Champions. Even if they fail to do well, they will not give up, do not doubt their abilities, but will seriously look for the real reasons for failure and find solutions.

Self confidence is so important. Why do people often feel unconfident? There are usually four reasons:

A, lack of experience or professional ability: when we do something that has never been done or has no experience, we will not be confident.

Just like a salesperson who never had sales experience, when he was selling, he would not be confident.

In view of this situation, we propose to enhance sales ability and master professional knowledge as soon as possible.

Just like some salesmen, they often dare not sign contracts or clinch a deal with customers, because they do not know what is the most effective time and method of paction. As long as they learn this set of methods, their self-confidence can be improved.

B, past failure experience.

A lot of salesmen start selling at the beginning, because they are not familiar with the products or the sales skills are not in place, resulting in the customer's refusal in the sales process, so whenever they sell to customers, these scenes return to their brains just like the movie playback.

When customers refuse us or sell failure, how to pform the definition is very important. If the customer did not accept the products we introduced, could it be assumed that we did not think that the customer would be enough to clearly introduce the benefits of the product? When the customer was out, could it be imagined that it was because of a quarrel with the wife (or husband) last night that it was in a bad mood today and needed to vent, so long as you learned the pformation, you would not leave a bad impression.

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C, attention.

According to psychology, attention is equal to fact.

Today, when you go to a city, you take a video camera. You take this camera lens to the beggars in the street, ask for money from the beggars, throw the banana peel on the limousine, pedestrians cross the road and rush through the red light, the people in the shopping mall are shuttling down and shutting down, another lens faces the row of unified planning shops on the street, the exquisite merchandise, the salesgirl warmly greets also photographed, the same city, the same street, the city crowd is noisy and unordered, the quality of the city is low, another thing we see in the shot is the bustle and kindness of the city. Suppose we

Why? The difference from the camera lens is so large. Similarly, there is a camera lens in our brain, where you focus your attention, which is the fact that you have identified.

Focus your attention on the positive side in a timely manner, and what you see will be positive.

D, restrictive beliefs.

Many people have a lot of restrictive beliefs about themselves, such as: they are naturally not suitable for sales. They are naturally sorry for the audience. They are naturally incapable of speaking and are naturally introverted.

When the child was born, the doctor came to his mother and said, "Congratulations, have you given birth to a governor? Everyone has a subconscious mind, and the subconscious mind is a key to influencing behavior. When you keep saying that you can't do anything naturally, your behavior will be adjusted to suit you." you say you are not fit for telemarketing. When you pick up the phone to talk with your customers, your potential will be greatly restricted. You will start to speak with a knot, and your voice will make you very clearly aware that you are not confident, so the phone will make you suffer. In fact, this is one reason for the lack of self-confidence. In fact, it is also an excuse for yourself.

In a word, it is useful for a man to be born, but if he is not born, he will be willing to do anything.

2. Equal.

An excellent salesperson, who believes that he is equal to his customers, is equal to himself.

He thinks that customers buy because my products can meet his needs, and my products have good after-sales service and value, which are exchanged with customers.

When negotiating with clients, he is equal in the angle of negotiation, and will not be hit because customers do not buy. Some of the salesmen, on the subconscious, think they are low class customers. Customers want to buy our stuff. They think they are the luckiest people in the world, and face setbacks and failures, and fall into a quagmire of self abandonment, leaving the sales industry at last.

3, calm to face the normal mind of setbacks.

A salesperson's main job is to sell products to customers and collect money from customers, but there is often a saying: The furthest distance in the world is the distance between your pocket and my pocket.

According to psychological statistics, the most painful thing for a man is to pay the price, especially the cost of visible money loss.

Therefore, when you are in contact with customers, 80% of them say "no" to customers, and there is little time for smooth sailing. Therefore, it is very important to have a calm face of setbacks.

A successful salesperson will soon adjust himself to a setback, but the business people who fail to face setbacks often leave the stage of sales.

4, never say die personality.

If we compare success to heaven, it is a hell for customers to refuse and fail. It can be said that salesmen are often those who are reincarnation.

It is not easy to say defeat, but when it comes to setbacks failure, it will not be willing to fail, but will do everything possible to solve it.

"Success is around the corner", "sticking to the end is victory" is the motto of this character. In your opinion, they have the spirit of Ah Q, but they are easy to succeed.

5, good fight for the first personality.

General Napoleon once said: soldiers who do not want to be general are not good soldiers.

Like the salesmen who have the best competition, they like to compare their achievements, honor and treatment with their colleagues. They want to be in front of the team in all aspects. That is to say, the individual has a strong ambition. He is willing to pay more efforts than the average person. He will advance bravely in order to achieve his goal.

Therefore, we often see our team, the top performance of several sales staff competing with each other, today you first, I catch up, tomorrow I am also a champion.

Although the salesmen of this type of personality are easy to succeed, the handling of team interpersonal relationships is a challenge to them, which will avoid sharp edges in the future competition.

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Next, let's talk about another factor that affects sales success: dynamic factors.

That is the mindset we often talk about, attitude towards work and aspiration and pursuit of life.

If a salesperson chose this position at that time, it was because he did not know or could not help it. Today, his job is bound to be a monk in the middle of a day, and he is looking for another job at any time. If the salesperson agrees with the job, he has no plan for himself, and it must be dealt with randomly.

We call them salesmen who are underpowered.

To be a successful salesperson, you should plan for your future and plan and aim for your work, because in everyone's subconscious mind, there is a function of automatic navigation system like missiles. Once you have set clear goals (income goals, material goals, family goals, growth goals, etc.)

And make every step of achieving your goals. (how to formulate and effectively implement your goal plan) will be discussed with you in the coming days. Your subconscious mind will constantly motivate you to move towards your goal.

Another is the ability factor.

This ability factor can be cultivated the day after tomorrow, and it is also the biggest factor of plasticity, which includes knowledge reserve, skill training and work habits.

Knowledge includes company background, product knowledge, market knowledge, customer psychology, and other related knowledge.

Company background:

The company is the background of the company's past, organizational structure, development process, the current development plan, business philosophy, and so on.

Many salespeople often encounter many customers who like to talk about their company's strategy and planning. Then, as a professional salesperson, can you find a combination point of our company's development plan, business philosophy and customer strategy, and reach agreement with the customers, which is related to the depth of cooperation with your customers.

Product knowledge: not only do you need to know the product's name, packaging specification, physical characteristics (including materials, texture, specifications, beauty, color and packaging), product's function, technology content, price system and settlement mode, pportation mode, etc., but also need to know the characteristics of products and compare with competitors. Otherwise, when customers ask what the biggest difference between you and your competitors is, what's the reason for buying you, you will be speechless.

Market knowledge: refers to the understanding of market dynamics, especially competitors' product range, functional characteristics, purchasing customers, pricing strategies and service methods.

If you are not sensitive to the market environment, when your customers are already in the arms of competitors, you still do not know what you have done wrong, customers do not buy your products, everything is faster than competitors.

Customer psychology analysis: this depends on the accumulation of practical observation and experience of salesmen. In the future, we will have more time to explore the psychological needs of customers.

Other related knowledge: salespeople are exposed to various kinds of people every day. Each person's growing environment and preferences are different. They must pay close attention to things.

Therefore, if you can talk with the customers who like politics yesterday what the Taiwan authorities say again, what are the American attempts? How would the customers refuse you? And if you meet a customer who likes the car, what you talk to him is based on the news survey. What is the reason that Audi automobile is chosen by most business people? What is the factor? When talking with the customers who like financial information, the stock market will break through 1300 points in 06 years and enter the bull market, and the customers who like football loudly lament the football stink of China so that even Iraq can't kick it. What other reasons do the customers have to shut you out? It is learned that the salesperson should be an encyclopedia and a heterologist.

Therefore, we should relax some of the things we usually care about and learn knowledge, which are accumulated, and we can learn from them through learning and communicating with professionals.

Knowledge reserves will enable you to communicate with customers richly and colourfully, and will not let customers feel that every time you come to him, they are selling your products to him.

The last is skill mastery.

The more skillful you are, the more likely you are to get a deal. What skills should you master? {page_break}

Communication skills

Communication is the lubricant of communication between people. Communication enables you to agree with your colleagues and customers.

Communication here does not mean that you need to be eloquent about the customer's statements and bombardment, but that you have to learn to ask questions and listen to skills.

Judgement ability

If the salesperson does not have the ability to judge the customer, he will not know how likely the prospective customer will become a customer. When will he buy it? What are the buyers who are capable of buying, but not the decision-makers? What are the temporarily unable to purchase? Because the most valuable thing for the salesperson is time. When you do not know how to judge, you will not be able to work the most efficiently. If the salesperson with this judgement ability, he will track the fastest turnover or big customers and seek the maximum productivity.

Professional selling skills: when a business person does not master professional sales skills, maybe he will not know where to find the target customers? Do not know how to contact with customers? Do not know how to tap the needs of customers and find out that their products are pformed into the value of customers' interests? Do not know when the best time and method to deal with? Do not know how to collect money with customers? Therefore, mastering professional sales skills, though not guaranteed victory, can improve your turnover ratio.

Work habits:

Sales work is a continuous work. The number of meetings you meet with customers will determine your weight in his mind.

And sales is a very hard thing, many salespeople often "three days to catch fish, two days to dry nets", or temporarily successful feel that the efforts made too long ago, need to stop to rest.

So far as information is so rich and updated so fast, when you are resting, your competitors have not rest, so he and your customers are talking about the next single business.

In addition, there is a very crucial habit. Some salesmen like to visit from the grass-roots level, and then feedback them step by step, submit plans. Some salesmen are accustomed to contact the higher level when they contact. This has great influence on the success of sales. Is it easier to go from bottom to top? Or is it easier to go from top to bottom? I believe you are also very clear.

Maybe you would say, I also want to start from the top floor, but I can't find it, then I want to talk about it from your self-confidence and professional sales skills.

From the above analysis, there must be certain conditions for success, and it is not difficult to become an excellent salesperson. As long as we understand the key factors that affect the success of sales, we must strive to overcome and seek improvement, and success is not far away.