IT Elite Sells Lunch Boxes, Four Hardships Of Entrepreneurship

"Hello, this is the baby rice restaurant, what do you want to eat today?" Zou You has to pick up hundreds of phone orders every day. A short pair of canvas shoes and a pair of canvas shoes are displayed under the loose ends of jeans. This is the most common dress for Zou you, because he has to ride an electric car every day, and he runs between several office buildings on the construction Avenue.

Zou You is a graduate of computer science. His lunch box is also clean and refreshing, and the tidy lunch box is covered with a thick coat to improve the effect of heat preservation. The grid in the box is clear, and it looks appetites. Of course, these ideas are also related to the delicate nature of his wife Chen Qiong, who often comes up with new ideas to help box lunch sales.

3 years ago, Zou You was still a IT white-collar worker in his office. Because he was stimulated by his classmates, he resolutely gave up HUAWEI's position and began to taste four times of entrepreneurship and three times of failure.

　　 Test water

Six months lost all savings

In 2002, Zou You, 22, graduated from the computer science major at Hubei University. He successfully entered HUAWEI (Wuhan) company. His wife Chen Qiong worked in the office building near the water intake building, and the two days were stable. Comfortable 。

A quiet life was brought by a college student in April 2005. subversion After 3 years of graduation, the student made a car rental business and had over one million assets. This let Zou You heart dormant 3 years of entrepreneurial dream to re ignite.

In May 2005, Zou You and another student set up funds to start up a communications engineering company, which spent almost 50 thousand yuan on the total cost of two couples and loans. Zou You's decision was strongly opposed by his relatives and friends, because his failure was obvious. At that time, the communications industry was fiercely competitive. It was difficult for big projects to compete with big companies. Small projects were in small towns and there was no profit. Zou You's company collapsed for only half a year.

To his surprise, when he told his wife the news of losing money anxiously, his wife Chen Qiong did not complain. Instead, he encouraged him to start all over again.

　 　 Transformation

Selling clothes and recycling failed.

When Zou You failed to start his first venture, he once thought of going back to work in office buildings. He had just had an entrepreneurial experience. He was no longer accustomed to a strict system.

So he started his second venture, set up a clothing company with his uncle, and sold clothes in supermarkets. At that time, the famous supermarkets in Wuhan were selling clothes sold by Zou run, such as trust mart and Hualian.

At first, the clothing business of the supermarket was relatively small, and the supermarket gave a lot of preferential policies. However, with the increasing number of manufacturers entering the supermarket, Zou You found that his profits were getting lower and lower, so he had to cancel the business slowly. {page_break}

This time, Zou You's mental endurance is much stronger. "I learned a lot of knowledge, such as negotiation skills and business process."

During the Spring Festival of 2007, Zou met with several college classmates. Some classmates talked about the promising future of the recycling industry, which made Zou You feel good. Zou You knows that many garment factories need a lot of bottle flakes to make fabrics and linings. If you invest in a factory that recycles Coke bottles into bottle pieces in Wuhan, there should be a market.

He rented 3 acres of vacant land in Baiquan, Dongxihu, and built a factory and worked with students for two months. First to Zhengzhou, Xiangfan and other places to recover the bottle factory experience, and then to Fujian, Jiangsu and Zhejiang garment factories to negotiate business, in the province to recover a large number of empty bottles, but also to do all kinds of tests, with the amount of alkali to wash with what kind of cleaning agent bottles washed the most clean, the least wear.

The factory buildings have been completed and the production facilities have been put in place. Finally, everything was ready in October of that year, and we were all looking forward to fruition. Unexpectedly, a fatal disaster is coming.

The winter snowstorm in 2007 has frozen the whole nation's logistics industry. Zou You's goods were all hoarded in the factory, and he and his classmates had to go home to celebrate the new year. By the end of the first year, the equipment had been stolen, and the factory buildings were crushed by the heavy snow. The goods were also set down because of the falling prices. Zou You recalls that when he saw a mess of factory buildings, it was all going to collapse. This time, the family is still standing up. Mom and dad said to Zou You, "no money can be earned, no one can fall down!"

In the fourth venture, family members and Zou You chose the fast food industry with the least investment and the lowest threshold.

　　 find his niche in life

White collar couples are willing to give white-collar workers "meals".

In April of this year, Zou You's entrepreneurial dream started again. This time he became a fast food shop owner, who served lunch and fast food for a building on the main street of Finance Avenue. He named the "fast food baby" for the fast food restaurant.

On the first day of the opening ceremony, Zou You and his wife got up at half past six and sent out leaflets to the offices. At first, two people felt that they could not let go, for fear of meeting their former classmates or colleagues. Think of the business, and the two of them have the courage to go on again. "The leaflet is good, there are customers ordering meals, and acquaintances coming."

At the beginning of the business, the fast food business was deserted. Chen Qiong, a wife, had many ideas. She suggested that Zou should do more publicity and promotion, such as sending cards to the office, ordering meals for the first time, and so on.

Lunch box is full, fast food delivery and good service attitude. Soon, the fame of "happy baby" gradually spread in office buildings, and many white-collar workers reflected that their small yellow croaker and cooked beef were delicious.

In order to stabilize the customer base, Chen Qiong also thought of a new idea to send gifts to the customers in the office. When ordering 18 boxes of lunch, they can exchange a lovely doll. After the launch of May 1, it attracted many female white-collar interests. The company's box lunch sales were loiter up and down, and in just 7 months, more than 500 doll had been exchanged.

Strike while the iron is hot, Zou You expands the range of meals, and employs more than ten helpers. His wife Chen Qiong also resigned to help him. He went out to buy raw materials and make market planning every day. Recently, the baby is also stationed in the office building of the liberation Avenue business district.

Now Zou You has had a common heart. The fast food industry has no intention of inserting willows and willows. He said he would cherish this hard won success. "There is no big business in the box lunch takeaway now. I hope you can be recognized by you."