Women's Clothing Marketing Weakness: Marketing Channel Construction Lag

An important understanding of Zhejiang is that Zhejiang is a small province of resources and a big province of the market, and its professional market is spread all over Zhejiang, playing a positive role in the circulation of commodities in Zhejiang.

Observation of Hangzhou women's clothing industry, professional market It is indeed very developed. Sijiqing, Hangzhou, is a famous clothing wholesale Street in the whole country. It has gathered a large number of clothing wholesale markets such as Sijiqing's clothing market, Suzhou Hangzhou clothing market, the popular dress city of the Qing Dynasty, Hangzhou power clothing market, Hangzhou boutique clothing market, new Hangzhou Fashion City, and so on, which has great influence on the garment industry of Hangzhou and Zhejiang.

Sijiqing has become an important distributing center for women's clothing in Hangzhou, which has greatly promoted the development of Hangzhou women's clothing. However, in the development of the professional market, we also see the marketing channel of Hangzhou women's clothing enterprises. build Relatively backward, Hangzhou women's clothing is very dependent on the professional market, so that most women's clothing enterprises in Hangzhou do not pay enough attention to the construction of the channel. Hangzhou women's clothing focuses more on the design and production of clothing, but little attention is paid to the construction of a perfect marketing system and marketing network. This causes the Hangzhou women's clothing to rely heavily on external resources. Once there is any trouble, it will be difficult to resist the influence of the market.

Many women's clothing companies in Hangzhou do not even own their own. Marketing They rely entirely on orders from the wholesale clothing market, or rely on wholesale markets to sell them. This greatly restricts the further development of women's clothing in Hangzhou.

Therefore, in order to achieve greater development in Hangzhou women's clothing, in addition to continuing to use the powerful radiation power of the specialized wholesale market, we should set up our own marketing department and create our own marketing channel, so as to build up the marketing competitiveness of Hangzhou women's clothing.