Japan's Second Hand Luxury Goods "China"

Shanghai shop

Japan's second hand luxury pioneer enters China

Japan's second generation luxury goods originator Bai Ou Fu has entered the Chinese mainland market. The first store was settled in Nanjing West Road, Shanghai.

It has been found in Taobao's official website. As an international brand that has just settled in the mainland, it is easy to see its determination to develop in the mainland. A person close to the company said that it has made adjustments to the mainland market, with bags, watches and jewellery as its main products.

Its website is rich in merchandise brands, including luxury brands like Hermes, LV, Chanel, GUCCI and other consumers.

The number of new products is 30%. There are only 480 hermes bags, of which the brand new and S class (good overall quality, almost no sense of use, almost new products) occupy 1/3. Compared with the largest second-hand luxury sales platform in China, there are only 29 new hermes bags sold in the Temple store.

There are many classic and limited edition versions of the products. Reporters found that LV's classic dumpling bags, shell bags and bucket bags appeared on the website. These styles are very popular among Chinese consumers in recent years.

Experts are optimistic: exclusive buyout sales.

Compared with the second hand luxury consignment shop in China, Bai Ou Fu is an exclusive buyout. China's second-hand luxury consignment shop is more to provide trading platform, from which 10%-20% Commission. Paofofu bought the goods and cleaned, maintained and refurbished them, so that the products could be sold again after being radiated for two times.

Buyouf's buyout operation has great demand for capital and high level of personnel. From the consumer's point of view, the exclusive buyout of pre sale and after sale services cater to the consumers' shopping psychology and shopping needs.

Zhou Ting, executive director of the luxury research center of China Foreign Economic and Trade University, believes that second-hand luxury goods companies in China are short of after-sale services such as maintenance. Many people dare not buy it.

For the sale of goods, free cleaning and care within three months.

Industry shuffle: competition is also an opportunity.

In recent years, China's second hand luxury market has been booming. Some people in the industry analyzed that this is the beginning of the international second hand luxury segmentation of the Chinese market, and even led to the reshuffle of Chinese second-hand luxury sales enterprises.

In addition, the entry of internationally renowned enterprises proves the foresight of domestic luxury goods practitioners. Zhu Ning, general manager of Milan station in Beijing, said that the addition of Bai Ou Fu is conducive to the development of the whole industry. Competition is inevitable. Domestic second-hand luxury enterprises should give full play to their local advantages, such as understanding consumers and understanding the market. Domestic enterprises can also learn from international famous enterprises to improve themselves.

Yi Zhongli, director of the consignment brand center of Temple store, said consumers should be the source of strength for businessmen to choose the sales mode and management concept. The company sees a new business philosophy. When consumers are exposed to international enterprises, the requirements for domestic enterprises will naturally be higher, which will virtually enhance their motivation for businesses.