• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Fine Differentiation Has Gradually Become A Sharp Edge For Shoe Companies To Split Children'S Products Market.

    2011/10/26 13:35:00 34

    Differentiated Footwear Companies Cut The Edge Of Children'S Products Market.

    along with

    Card path

    Camel opens the outdoor market, and more and more children's shoes in Quanzhou are targeting young people.

    Outdoor equipment

    This subdivision market, targeting young outdoor equipment for differentiated brands, aims to create an amazing reputation in the children's products industry through continuous product segmentation and marketing operation.


    Ma Defeng, marketing director of Mingwei small camel believes that

    Brand of children's shoes

    Breakthroughs will be made in subdivision products.

    Fine differentiation has gradually become the cutting edge of children's shoes brand.

    But it is worth mentioning that there are also some operational difficulties in children's outdoor differentiated roads.

    To this end, Ma Defeng laughed at a "

    Squirrel theory

    "


    If squirrels want to eat nuts, they need to know where the nuts are and when the nuts will mature.

    The squirrel who wants to eat nuts also learns how to jump.

    If one part fails, the squirrel will not eat nuts. "

    Ma Defeng said that after the market segmentation, the brand of children's shoes is like a squirrel. The brand should not only find the target consumer group, try to find out the psychology of the target consumer group, but also have a clear idea of how the brand should be popularized.

    At the same time, children's shoes brand should do well in research and development of products, and practice "jumping" skills well.

    "If the product style is consistent with the brand concept, consumers will be able to recognize the brand."

    He said.


     

    Brand positioning remains to be seen.

    Consideration


    In terms of market segmentation, Chen Shengbing, deputy general manager of Kasiron (China) Limited, also emphasized that the market segmentation of children's products is different from that of the adult market. Therefore, we can not only see the dark horse coming out of the blue shoes of the adult shoe market. After all, there are many differences between the children's shoes and the adult shoe industry in many aspects, such as product structure, marketing mode, and so on. The dual consumer demand of parents and children is a special case.

    For example, when locating children's shoes in a subdivision area, enterprises first need to give their parents, that is, the guardian's idea of the brand and the sense of the product, and then extend their feelings to the consumers of real consumer products, the children.

    These need to be weighed in the subdivision of children's shoes. After all, children's products industry chain has its special characteristics.

    Marketing mode

    And many products, seasonal fluctuations of products, all enterprises need to consider one by one.


    Chen Binggao, deputy general manager of Wan Tai Sheng (China) Co., believes that in fact, for the outdoor brand of children, starting from this market segment, it means following the natural law of the survival and development of the brand, first defining the brand personality through product support and market segmentation.


    People in the industry say that children's shoes enterprises should understand their brand's target market and consumer groups.

    In the face of target consumer groups, children's shoes brands should establish product style as early as possible, and have their own clear market positioning, so that they can take a step in the changeable children's products market.

    This can be found in Ming Wei small camel and Diem these children pioneers on the body to find a few distinctive marks.

    In 2009, Mingwei made a clear positioning for its small camels. The American youth off-road equipment, extending the operation of the small camels around the outdoor shoes, clothing and accessories of young people, focused on the products. After that, camel American junior cross country equipment actively promoted events and set up the equipment research and Development Center of the "China Youth outdoor sports reserve base", deepening the brand positioning through a series of marketing strategies.


     
    • Related reading

    How Do I Know If Baby Shoes Are Right?

    Recommended topics
    |
    2011/10/26 10:33:00
    31

    穿鞋小常識——準媽媽不宜穿的三種鞋

    Recommended topics
    |
    2011/10/26 9:37:00
    22

    Exports And Domestic Sales Of Both Legs And &Nbsp; Boost Shoe Enterprises Optimistic Development

    Recommended topics
    |
    2011/10/25 18:19:00
    28

    New Bank Measures To Reduce The Threshold Of Micro Shoe Enterprises Loan

    Recommended topics
    |
    2011/10/24 17:20:00
    43

    Brand Publicity Strategy Of Famous Shoe Companies In Advertising Era After Training

    Recommended topics
    |
    2011/10/24 15:02:00
    44
    Read the next article

    Decisive Battle Supply Chain

    The "system competition" of factors such as product production, design, R & D, sales, logistics and distribution, information management and channel construction has been quietly launched in domestic garment enterprises.

    主站蜘蛛池模板: 在线观看国产小视频| 男女真实无遮挡xx00动态图120秒| 最新国产成人ab网站| 国产精品久久网| 亚洲国产综合网| 18禁网站免费无遮挡无码中文| 99在线精品视频在线观看| 高清色本在线www| 日韩经典在线观看| 国产精品色午夜免费视频| 免费看美女脱衣服| 一区二区电影网| 男女激情边摸边做边吃奶在线观看| 小明发布永久在线成人免费| 免费播放特黄特色毛片| free哆拍拍免费永久视频| 色偷偷亚洲第一综合网| 成年入口无限观看免费完整大片| 国产毛片久久久久久国产毛片| 假山后面的呻吟喘息h| 99精品人妻无码专区在线视频区| 热久久国产欧美一区二区精品| 成人免费看吃奶视频网站| 国产免费AV片在线观看播放| 久久久久亚洲av无码专区蜜芽| 美女裸体a级毛片| 婷婷五月综合缴情在线视频| 健身私教干了我好几次| 99国产精品久久久久久久成人热 | 一道本在线视频| 白嫩极品小受挨cgv| 性感美女视频免费网站午夜| 免费无毒片在线观看| 99久久一香蕉国产线看观看| 欧美巨大bbbb| 国产国产精品人在线观看| 中文字幕第233页| 真实乱l仑全部视频| 国产精品极品美女免费观看| 久久精品国产亚洲av高清漫画| 老师你的兔子好软水好多作文高清 |