The Old Market Is In The Limelight.

2 million elderly people who worry about not buying the best clothes are the representatives of the money. Aunt Qian, who is more than 60, has not been able to get the right cotton padded clothes for two months in the shopping malls of the capital city, and the 80 year old grandmother can not buy a winter cotton padded trousers.

A recent survey shows that over 80% of the elderly in this city think that clothing in shopping malls is hardly suitable for their age style, so buying clothes has become a big problem.

This newspaper reported before the Chung Yeung Festival that "the old people are hard to buy the old models of mobile phones". Liu Yanling, the deputy to the Municipal People's Congress who once suggested the development of the "silver industry", said in an interview with reporters that the needs of the elderly should be investigated.

Recently, reporters with Liu representative of the shopping malls of the elderly goods were investigated.

On site investigation, it was difficult to buy cotton clothes for 60 days in the winter. Only one family was found in the old people's shop. In December 1st, reporters with Liu's representative went to Xuanwu, Chongwen, Dongcheng, Xicheng and Chaoyang.

Most of the shopping centers play a bright spot for young people, such as "Ladies' clothes" and "fashion trends". There are very few special counters for the elderly. Only a clothing monopoly area for middle-aged and elderly people has been found in Xidan shopping center.

It is difficult to pick up clothes, and Aunt Li, who is shopping in the exclusive area with her wife, stops.

"I am 65 years old. I want to buy a new cotton dress for the winter, but the cotton dress recommended by the salesperson is like 80 years old.

Do we not love old people?

But there is no clothing that can be beautiful! "

Aunt Li said that she usually liked to sing and dance with other elderly people, so she wanted to dress up nicely, but she was worried about buying clothes. Some clothes for old people sometimes could not find the right size, sometimes they could find size, but the style was too single.

After shopping for a few days, it is difficult for a shopping mall to buy a pair of shoes.

"The feet of old people are somewhat deformed, with prominent bone joints, fat on their feet, soft feet, soft feet, a little wider foot, and a strong flexibility, but they can't be bought."

Aunt Zhang pointed to the shoes on her feet and said, "this is the Adidas sports shoes that I spent on the blood. It has been worn for 4 years, and now it is not even produced."

On the spot, the small factories are reluctant to produce in blue island mansion. This year, grandma Zhang, who is 80 years old, wants to buy a cotton padded trousers. She can't go shopping in several shopping malls. "I've been wearing it for several years, and now I can't buy it anywhere.

Young people do not wear cotton trousers, and others do not produce them.

Grandma Zhang shook her head reluctantly.

Ms. Han, who had been shopping for her mother for two months, was relieved at last, because she finally bought the clothes that she thought fit.

"Old people are very old, usually I buy clothes for her, although the wholesale market is relatively cheap, but only to the shopping mall, if not suitable for replacement is more convenient, but the style is too little."

Liu then went to the blue island mansion office to find out.

A Zhang surnamed staff on duty received us.

Liu Daibiao: what kind of location is the clothes in our building?

Zhang: the west side of the shopping mall is biased towards fashion, and the eastern area has a heavy emphasis on professional wear, and there are several brands that are more suitable for the elderly.

Liu Daibiao: just now an old man said he could not buy cotton trousers. Is it possible for the shopping mall to set up a special counter for the elderly?

Zhang: set up a special old age counter to conduct serious market research. If the area is too small, no one will be concerned about it.

If the area is bigger, it will be faced with the risk of profit. The same area will surely be different for the fashion brand and the brand for the elderly.

Most importantly, there are too few factories specializing in the production of clothing for the elderly. Especially large brands do not produce clothing for the elderly. They mainly produce clothing for the elderly, with little profit, young people are willing to spend money and buy clothes quickly.

For example, you said cotton pants, not that there is no production at all, but the quality can not meet the requirements of our shopping malls, we can not be introduced into the mall, no one in big brands produce cotton pants, because the volume is too small and the profit is thin.

The survey shows that the elderly are most dissatisfied with buying clothes. A group of students from Renmin University of China and Beijing University of Technology surveyed 100 elderly people over the age of 55 and the "quasi elderly people". The result shows that the elderly are most dissatisfied with buying clothes. Up to 85% of the elderly believe that the clothing they are wearing is rarely suitable for their age groups, and they are very unhappy with the fact that the society has not given enough attention to them.

Of the 13% people who are generally satisfied, 5% think it's not easy to find clothes that are very suitable for them. After they have been to many shopping malls, they occasionally choose the clothes that suit them.

Only 2% of the elderly are satisfied with the clothing supply.

According to the Municipal Bureau of civil affairs, the population aged 60 and above has reached over 2 million 200 thousand, accounting for nearly 15% of the city's permanent population.

The representative suggested that preferential policies should be set up to build the supermarket for the elderly products. In view of the production link, the government should formulate specific industrial policies for supporting the elderly, such as the tax reduction policy for the production of clothing for the elderly, and make specific research on how to define the elderly commodity production enterprises.

In view of the sales link, preferential policies should be introduced to promote the establishment of large supermarkets for the elderly or small shopping malls for the elderly, so that the elderly can conveniently and safely purchase the desired products.

The authority replied to the Municipal Civil Affairs Bureau to actively coordinate and guide the development of the aging industry and the Civil Affairs Bureau in the reply to Liu Daibiao, according to the requirements of the "Beijing old age career development plan" in the "11th Five-Year" period, in the "11th Five-Year" period, it will coordinate with the relevant departments to formulate policies such as taxation, credit and investment to guide the development of the aging industry, take preferential measures such as tax incentives, relief fees, credit support and other measures to vigorously support the aging industry that is still in its infancy, and encourage, guide and regulate the development of the non public capital such as private and foreign capital in the development of the aging industry.

Following the principles and principles of marketization, we should promote the marketization of the high consumption demand of the elderly's non essential survival needs.

In order to encourage enterprises to develop the elderly market and develop the elderly industry, we should further study the consumption and service industries of the elderly, study the market in a scientific way, strategically, enhance the foresight, and occupy the potential old market, so as to create mature conditions for the development of the elderly industry.

Liu Yanling, Beijing's twelfth NPC deputy