Express Can Not Run Online Shopping Speed, E-Commerce Meets Logistics Bottleneck

Logistics industry can not catch up Electronic Commerce The pace of development, such as "snail", insist on "sign first, check goods", customer service attitude, "arrogant"...... In response, insiders pointed out that we should improve the management level of the express delivery industry, enhance brand awareness and change the enterprise structure.

　 The rapid development of e-commerce is facing " Logistics bottleneck "

Data show that in the first half of this year, China's e-commerce market turnover was 2 trillion and 950 billion yuan, an increase of 31% over the same period last year. The scale of the online retail market was 349 billion 200 million yuan, up 74.6% over the same period last year. Compared with the rapidly expanding e-commerce market, the industry experienced a period of steady growth.

The report released by the China Electronic Commerce Research Center shows that the slow arrival of goods has become the most consumer complaint in the first half of 2011, accounting for 1/4 of the complaints received by China's e-commerce complaints and public service platform. The "2011 National Day golden week online shopping complaints monitoring report" released by the center shows that logistics delivery is not "giving strength", but is the most concentrated complaint complaint during the golden week.

　　 Unbalanced supply and demand express Development

"The rapid development of online shopping has undoubtedly challenged the logistics industry. Problems such as big errors, big damage, rough service, low satisfaction and high logistics cost restrict the development of e-commerce. Mo Daiqing, an analyst with China's e-commerce research center, said.

The imbalance of supply and demand, low price war, and joining system are not enough, which restricts the development of express quality. Xu Yong, a consultant of China Express consultancy network, believes that holiday shopping is often the peak of online shopping, but the capacity of express delivery companies is limited and often difficult to cope with. Due to the low entry threshold of the express industry, some small express companies usually play the "price war", resulting in vicious competition at the low end. Micro profit "And" no profit "restricts the increase of equipment and manpower input by express companies.

　 Express need structure Transformation Go out of homogeneity mistakes

Faced with the "no worry" express service, many online stores began to be "selected" peak trading. Near the holidays, many Taobao sellers hang out "only take orders, do not deliver" notice.

Xu Yong believes that labor costs and fuel and materials and other express operation costs rise, to fundamentally solve the rapid development of e-commerce and logistics "bottleneck" contradictions, we should start with improving the management level of the express industry, enhancing brand awareness and changing the enterprise structure.

He suggested that the express enterprises should further transform themselves into "self dominated, joined and deputy" structural transformation, go out of homogeneity mistakes, and further improve the quality of employees.