China'S Local Clothing Brands Should Learn To Get Along Well With International Brands.

From the perspective of China's clothing industry situation Look, low-cost competition is no longer ours. competitive edge In the post crisis era, a new round of globalization has changed. At present, China is not only a production base and a consumer market, but also an increasingly important international brand in China. financing channel 。 This brings more opportunities to China's garment industry. With the rapid growth and maturity of China's local clothing brands, the ability of international brands to operate the international market is worthy of reference from Chinese clothing brands when they learn to better get along with international brands and do well in such a market.

One of the more effective ways for Chinese brands to enter the Chinese market is to import foreign brands first, cultivate them in the Chinese market as a base for incubation, and then bring the brand of foreign blood into the international market. In addition, we should clarify several key issues: what is the global development strategy of an international brand? Second, whether or not they are willing to face these international brands now and in the future will be successful in the Chinese market. Pattern What is it like? Third, if the brand wants to go abroad, we must consider what opportunities are available for us to go abroad. Finally, when we finally go abroad, how can we effectively utilize these international resources?

The current situation in China is similar to that in Japan many years ago. I think the main problem is our way of thinking, understand our market positioning and service target and market demand, and organize our product advantage in the market in a proper way, and plan for the next five and ten years. The advice to China's clothing industry is that the primary task is to catch up with the leaders of the global market. There are some good and advantageous international resources in the world. In addition, China's clothing industry should consider what kind of difference you will bring to the whole industry. It must be a meaningful change. Make our life more convenient. Such changes are very important. In the global market, what is more important is not hardware, but software.

In fact, we are not only a production base and a consumer market in the eyes of international brands. China has also become an increasingly important international brand financing channel in China. That is, the international brand is not only the number of our production machines, but also the opportunity to invest. There are several factors to consider in this market: one is that Chinese brands need to exercise the overall view. Second, the brand is actually a systematic operation, and is a Suit one's measures to local conditions Systematic operation. Third, brand is a combination of art, technology and business operation.

There are five things to consider when using spannational resources. First of all, what should we prepare before internationalization? We should cooperate with international market or international level companies in the face of international market. In addition, to enter the internationalization, it is necessary to put forward a clear brand strategy. Three years are too short and ten years are too long. This goal is best based on the development strategy of five years. Third, we must integrate a local national resource to form a basic strategy for enterprises to enter the world. The third is product innovation, which increases the cost of product research and development. The R & D cost of international enterprises accounts for about 3.8%~5%, but the Chinese brand is currently only 0.3%. The fourth is integration according to local conditions. We must consider channels, products, and promotion and product prices. The last one is social responsibility, which includes decoration, environmental protection materials, bags and so on. If you want to enter the foreign market, you will have to agree with the international market.

With the rapid development of China's garment industry, we can make full use of all kinds of resources in the industry to promote the development of the garment industry and boost the internationalization process of Chinese garment enterprises.

Decathlon's development in China has three modes: one is to buy land. The second is to cooperate with local developers to lease these items, including some sports parks in France. The third is the retailer's brand. Choosing this integrated supply chain mode is not necessarily fast and not necessarily fashionable, but it must be integrated. This is a new inspiration and a new mode.