Cool Gentry: Let Custom Walk Down "Altar"

Only by stepping down the altar can we meet the needs of the times.

Let custom walk down "altar"

In this era of product quantification, the public

Advanced custom garments are the perfect combination of art and fashion, the highest state of fashion, but advanced customization is only a few people can have, and the customization process is complex, from order to wear for a long time.

Huang Yuenan, general manager of Beijing cool Clothing Co. Ltd.

In Huang Yuenan's view, clothing customization should also keep pace with the times. As long as we make full use of modern hi-tech means and do not manually customize, we can also achieve individuation and high quality.

Cool gentry not only wants to upgrade garment customization from traditional manual manufacturing mode to industrialization customization mode through integration of information technology and industrialization, but also use Internet to upgrade traditional tailoring into a password customization mode.

In October 1, 2009, Huang Yuenan launched the online custom website, the brand men's clothing net. The website was launched for two years, and was praised by the gentlemen who pursued quality.

Behind it is strong experience support.

Cool gentry

Huang Yuenan said, "we found that using about 3000 sizes, more than 95% of men could be customized to fit garments.

In other words, these people only need to be customized according to the size and do not need to face facet.

It is only necessary for customers to choose one size by using 3 common sizes, and these sizes are all right for customers.

For example, choosing shirt size requires only height, collar and net chest circumference. The trousers should be provided with trousers waist, trousers length and net hip.

In order to enable customers to customize 100% satisfactory garments, they also provide an unconditional return mechanism (after customer customization, unconditionally returned within the specified time). Customers can experience this way until a fully satisfied size is reached.

Using the "password customization method + unconditional return" mechanism enables customers to get the 100% satisfaction effect.

The customization mode of the brand men's clothing is the modern clothing customization system composed of three parts: the intensive clothing pattern + the standardized template + the industrial pipeline. The password customization system reduces the requirements for personal skills in all links through the information technology and sophisticated sewing equipment such as CAD, CAM and database.

Password customization can ensure the quality of clothing, and the customization procedure is simpler.

Refined taste is a realm pursued by the brand men's suit.

Mens men wear CAM electronic cutting equipment instead of manual cutting. They are ironed with high pressure setting equipment. These high pressure setting ironing equipment not only has mould, but also has great ironing pressure, so that the product's shape retention time is longer.

The designer also specializes in purchasing high-end fabrics all over the world, limiting the production of each fabric, not only ensuring the elegance of the customized garments, but also making the customization process easier, the clothing quality is more secure, and the customization cost is lower, so that more men can enjoy the custom.

Implementing cross border promotion

In recent years, the rapid development of e-commerce in China, the competition between e-commerce enterprises is extremely fierce. Based on this situation, the marketing and promotion of enterprises is very important for the survival and development of each electricity supplier.

How to make the target customers quickly understand the brand of their own enterprises and play the reputation of the enterprises among the users, it is very important to choose the marketing method suitable for their own enterprises.

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In the e-commerce industry, the most popular way is "Online + offline" marketing mode, such as B2C, such as fan Kai pin and Jingdong mall. However, the brand name men's clothing is another way. Besides the basic marketing methods of regular B2C enterprises, it emphasizes the website alliance mode. At present, the brand consultant alliance is already being tested.

"Due to the different situations encountered by every enterprise, the promotion strategies adopted are different.

In terms of our brand name, our mission is not only to promote licensed men's clothing, but also to form a community of customized fans, so that customized fans, especially men's tailor lovers, are gathered under the alliance of brand consultants. This is also the reason why the "consultant alliance" is not called the "website alliance".

Huang Yuenan said.

In addition, according to the customer nature of the brand, the menswear menswear sponsored the fourth China Ya'an international panda - animal and nature film week, the Chinese Formula Grand Prix and the world old car china open.

Huang Yuenan said that the type of men's clothing, as a B2C enterprise based on Internet customization, has several times higher customer price than van Kee pin and other enterprises. The target customers of many customers are relatively wide. Therefore, the choice of "Online + offline" marketing promotion method can cover a wider population in a relatively short time, and the publicity will reach a higher level and the effect will be obvious.

In contrast, the positioning of the brand men's clothing is the high-end men's clothing custom brand that serves the individual consumers. The target customers are locked in the middle and high-end people, and choose to sponsor some influential sports events, Movie Week and other cross-border entertainment activities, which can achieve the purpose of promotion on the basis of precise targeted customers, not only saves costs, but also improves the brand influence of the brand men's clothing in the user's mind.

It is reported that the brand men's clothing also uses blogs, micro-blog and other social media to attract customers and interact with customers in depth. It can not only fully understand the needs of customers, but also directly collect various opinions and suggestions from customers. After the brand has been deeply rooted in the hearts of the people and the user experience has been greatly improved, the image of the people based on high-end high-end brand men's clothing has been revealed.

"Customized consumption will be an important form of clothing consumption in the future, and with the progress of society, the proportion of customized consumption will be higher and higher."

Huang Yuenan said the goal of the brand is to make customized men's wear a mainstream lifestyle.

It is understood that despite the operation of the online brand line for more than two years, its business has achieved rapid development, and the popularity and influence of the brand are increasing day by day.