2011&Nbsp; FACE&Nbsp; Footwear Association's Continuation Of Charity Activities

In late autumn, Shanghai is cold, but the warm wind of charity keeps warming people's hearts. By the United States footwear industry Leader H.H.Brown joined Daphne International Holdings Ltd and FACE, a charity organization jointly established by the global footwear industry partners, and held a grand ceremony in October 31st at the Portman hotel in Shanghai. "2011 FACE Footwear Association Charity event "news conference" and "charity dinner", representatives of the major enterprises in the footwear industry, Rene Liu, famous charitable activist Jin Yuxi, famous actor Han Yuqin, famous singer Jiang Yuheng, young violinist Chai Liang, "2011 China Miss Universe" champion Luo Zilin, donated representatives and other social circles love people and many multimedia friends attended nearly two hundred people.

Since 2005, by H.H.Brown Daphne International holding company, red Sen company, BBC International and Weihua shoe industry have been initiating and holding FACE charity activities for the first time. It has been 7 years ago. Its modern and innovative philanthropy has attracted more and more attention and support from footwear enterprises at home and abroad. The enterprises involved in donations have developed to more than 130, which truly embodies the power of love across the borders. In recent years, the annual amount of donations has increased by 10%, and the number of donations has reached 11. Up to now, more than $7 million has been raised to help the disadvantaged ethnic groups in China and those in need of help in the footwear industry, providing urgent and long-term assistance through various medical and educational programs.

At the press conference, FACE chairman Jim Issler pointed out: "FACE's Logo symbolizes the cooperation and exchanges between eastern and Western cultures, and contributes to improving the lives of the many vulnerable children who need help most." At the same time, Jim Issler expressed its heartfelt thanks to the footwear industry colleagues who strongly support FACE, and presented a gift to Daphne International Holdings Ltd, one of FACE's important partners, the organizer of this event, one of China's largest shoe retailers. Daphne CEO Chen Yingjie said: "with FACE, actively participating in charitable activities and undertaking corporate social responsibility is a part of Daphne's corporate culture construction. In the future, we will continue to join the shoe industry colleagues with deep and simple charity actions, and do everything we can to help more people who need help. "

In addition, 11 representatives from the FACE project also received the charity donations from FACE. By the end of 2011, these projects were covered by education, health care, public health, vulnerable groups and many other fields, and benefited tens of thousands of children, adolescents and women who needed assistance. Among them, the Xinhua Charity Foundation's most important charity project "picking up pearls" is a new donation project this year. It aims to help poor and privileged students return to campus under the support of caring people, and study at ease, like picking up the abandoned pearls and polishing them again. As the spokesperson for the project, Rene Liu said: "it is a great honor to be able to attend such a meaningful event, and to receive valuable funds on behalf of the project. Thank Face for its attention and funding for the" Pearl recovery "program. I hope that through this project, more students can learn and read books, let them rekindle the hope of life and express their love for society with practical actions.

As one of the new donation projects of FACE this year, the "Song Qingling foundation of China - the US fund" (referred to as "China US fund") was jointly established by the Chinese Song Qingling foundation with Jin Yuxi. As the chairman and image ambassador of the Fund Committee, Jin Yuxi said at the press conference: "we set up the" China US fund "to enhance public awareness of charities by organizing a series of activities on" beauty ", so as to better put money into Chinese women and children's projects that are most in need of help. In addition, the fund will support cultural and arts exchange activities at home and abroad, aesthetic education and public welfare projects related to women and children.

At the charity dinner on that day, the founder of the Jiang Yuheng love education program, Jiang Yuheng and the founder of the "music sails", gave their performances and shared their charitable insights. They expressed their common desire: with the continuous growth of FACE and the continuous extension of the loving journey, more and more people can join the charity team, really help those who need help, and make our society better. It is worth mentioning that the students who had been funded by the "Pearl picking up" scheme were grateful to sing a "heart of gratitude" in sign language. Students from Beijing migrant primary school benefited from the "music sails" project also showed their musical talent, and played a violin ensemble, which triggered a round of climax of the evening party and created a strong atmosphere of love and gratitude. After dinner, guests said that FACE's charity night was unforgettable and significant, together witnessed the power of love and being loved, felt the encouragement of love, and made them more firm in their devotion. They would continue the pace of charity and strive for more children who need help to redevelop their smiles.