Market Observation: The Trend Of Gift Market In Home Textile Market Is Becoming Clearer.

"This year's Festival does not receive gifts, only the collection of brain platinum" this sentence to the audience familiar with the heart of the ad was once on the screen bombarded, two villains jump Hula Dance "sell Meng" picture, it is crying. But the new year's Birthday wedding, in order to thank friends, gifts to relatives and friends, send carefully selected gifts, but it has become an act of habit, the gift market will also follow. Fiery Exceptions, after all, there is a cloud in the archaic language.

stay Courtesy requires a return of visits received In China, gifts have been integrated into all aspects of our life since ancient times. Gift giving has become a social form that we all live in and integrate into society. However, there are many kinds of gifts, such as tobacco, wine, clothing, bags, home accessories, small household appliances and so on. Especially in recent years, home textile products have gradually joined the army of the gift industry.

Home textile products are healthier than those of tobacco and liquor products. They are more practical than crystal products, and home textiles are comfortable and considerate. There are reasons for the popularity of wedding products. In recent years, the living standard of the people has been generally improved, and the consumer goods market has gradually expanded. Children's home textile market has also begun to receive the attention of home textile enterprises.

　　 Home textiles Gifts are developing rapidly in the future. Business opportunities limit

Home textiles, as the name suggests, are household textiles. It includes: bedding, quilt, towel, curtain, cloth art and so on. Together with clothing textiles, industrial textiles (industrial cloth, etc.), the three points of the world of textiles have been formed. Compared with the products such as tobacco and wine, digital products, home textile brands really get involved in the gift industry much later, but home textiles gradually tend to be gift oriented, but they quickly become hot new favorites. {page_break}

Home textile gifts are generally applicable to gifts and promotions in various business activities. Shopping malls, business meetings, and employee benefits are suitable for sending suitable bedding products, such as silk quilts and other products. At the same time, home textile products belong to the category of home textiles. It can match perfectly with other textile and garment products. Home textile products belong to the category of home soft decoration, which can be combined with building materials market, home market and furniture market. Many home textile products home textiles gradually popular market, bringing consumers a refreshing experience. At the same time, the market also appeared to buy furniture for bed products, bed and bed products co prosperity of the situation.

In just a few years, the sales of home textile gifts have risen to about 20%~30% of the gift company's sales. According to the 2010 National Association of Commerce and industry gift chamber survey report, by the end of 2009, the annual gift market sales reached 890 billion, of which textiles accounted for 28%. In the next 10 years, the annual growth rate of home textile consumption market will not be less than 20%. In 2010, the consumption of Chinese textile products reached nearly 15000 billion yuan. From this we can see that the gift of home textiles has been significantly enhanced. trend 。

　 Home textile products are more fashionable to cater for Individual needs

With the improvement of living standards, bedding is no longer a durable product for people. In the past, the "bedside" market has been going on forever. The design of bedding products has changed from simply meeting the needs of sleep in the past to pursuing the soft decoration of health, environmental protection and home decoration. Fashion designers have stepped into the field of home textile design. The familiar fashion brands of international fashion are also moving to the home textile market, which indicates that the home textile industry is trying hard to catch up with the fashion industry.

Bedding is becoming more and more fashionable, regardless of its style, style and color. Through advocating home textiles fashion, subverting pure functional product design, designers use fashion and sentiment as symbols to understand modern people's functional needs of home textiles, and cater for modern people's personality life experience, and inject warmth into their homes.

At present, domestic textile consumption accounts for only 20% of the total textile products. In developed countries, especially in the United States and Japan, the proportion of household textiles is higher than 40%, which exceeds clothing as the largest consumer area. With the increase of disposable income and the gradual change of consumption habits, comfortable and healthy bedding will become the first choice for residents in the future. Bedding has broad market prospects in China.